人間の皆様、ご機嫌麗しゅう！ROBOT55（ロボット・ゴー・ゴー）です！
先月の話になりますが、eBayで主に海外向けにビンテージ・アナログ・カメラの本体及びパーツを販売しているVery Best Cameras Japanという会社さんのビジネス紹介ビデオを撮影しに東京都千代田区の本社に行ってきました！ Continue Reading…
Well, have you ever wondered why some videos go viral? Have you ever wondered how to make a viral video? Well, today, you might be in luck; here’s more free tips.
We been working on producing a viral video for a famous Japanese company. I hope to be able to show that one to everyone soon; we are all expecting that it will be a hit. But in the meantime, to that end, I have been researching data and studying how to make a viral video. You know making a viral video isn’t just blind luck; there is a method to the madness. The making of a viral video comes down to three things: 1) A scientific approach (understanding your target audience and they way they think) and; 2) The artistic touch (humor or a great idea) and; 3) Luck.
Yes, of course, like with everything in life, luck is important. While I cannot guarantee that you will make a viral video by following my points below, I can guarantee that these points will increase your odds of making one. There are 6 key factors in making a viral video and that you definitely will benefit by reading this article.
1) Be funny or outrageous!
Funny and outrageous is probably the best way to go viral. Problem is, how many of us are “funny”? And, even if we are, for business use, is it widely acceptable? (I mean is it “family friendly?)
I write, produce and direct an extremely popular Sunday morning show in Japan. We are pretty outrageous (by Japan standards) for our humor. In our program, we often make “corners” in our show for sponsors. I’ve noticed one thing about big company sponsors; they love you doing outrageous stuff and think it’s hilarious on your show, but they don’t want you doing that on their sponsored part of the show! I mean, they laugh out loud when you make jokes that they are not a part of; but when they get involved they suddenly become VERY conservative.
It reminds me of something I was told many years ago by a Program Director at a big Tokyo radio station (when my program’s rating were breaking the charts). He called me to his office and said, “I want you guys to be funny… But try not to be so funny.” No kidding. I told him that we are either funny or we aren’t… But it is important to keep your target audience in mind!
Like I said, people at companies like it if you do wild and crazy stuff, and “push the envelope,” but they don’t like it when they are a part of it, and their (your) boss is breathing down their (your) necks. So keep that in mind.
Being funny but being widely acceptable? Wow! Of course, that ups the ante quite a lot and makes things much more difficult: How to be funny, yet not take the chance of offending anybody? I suggest talking with your staff! Use the funny and crazy people inside your company or hire professionals (and I mean people who do write humor or comedy for a living! It can be expensive, but it ups your odds of success.)
Here’s a good idea that can’t possible offend anyone (except this kid’s mom!)
2) Think “How would a Las Vegas Magician do it?”
When making your video, remember to try to think like a Las Vegas musician. Remember the last time you saw a good magician? When the magician showed you a trick that made you go “Wow!” You immediately wanted to see it again and you wanted your friends and family to see it too, right? That’s a secret to getting a video go viral.
3) Promote ONE idea and ONE idea only. Don’t Hard Sell!
This is actually kind of easy. Of course you all have heard the “KISS Principle”? The KISS Principle is: Keep it simple, stupid! If you have a great idea, then don’t clutter the message with extraneous information. A great example is the video below. At the end, it shows the product. Simple and sweet!
Now, imagine if, at the end of the commercial, they went through a litany of information like: ingredients, a sale, what grocery stores were carrying the product, their new gallon can? That would just ruin the short and simple message. So keep it as short as possible. Remember: “Brevity is the soul of wit” – Shakepeare
4) Use highly quality production
There’s nothing that more of a turnoff to your video than poor production. The three worst offenders are: Poor lighting; poor sound; and poor or out of focus camera work.
Now, if you are a small company, then professional video services might be just out of reach of your budget. But fear not! I give free video tips every week on this very webpage! Please check out our regular column: Video Tips! Make Your Own Video For Your Business For Free! Part 2〜ビジネス動画を自分で作ってみよう！その２〜 (robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Here is a TV commercial that I worked on and that is my voice at the end. But I think this is a fine example of the kind of idea that is “cute” and could go viral (if it weren’t on TV constantly already). The idea is simple and funny and I think everyone can relate to it and it is a hit TV commercial.
The guys can especially relate to the second one where they were embarrassed in front of the beautiful women because of their silly antics!
5) Promote!
Once the video is made, you must promote! And that means getting everyone down to the computer keyboards and posting the video link anywhere and everywhere possible. And I don’t mean just do it one day and then drop it; you must have a thought out plan of action that runs a few months. Rome wasn’t built in a day, you know! This doesn’t happen by magic, it takes effort. The video on the company webpage, YouTube, Facebook, Twitter, company blogs, Linkedin, all social media and everywhere is critical for your success. Get your team to think about possibilities. Make a daily schedule showing assignments.
Of course you could spend a ton of money on promoting your video, but, then again, doesn’t that sort of defeat the purpose? You intend upon making a viral because it is great promotion; it is believable (because regular people are promoting you) and, so, it is cost effective.So we don’t want to spend a ton of money on advertising for our advertisement (sounds absurd when it is put that way, doesn’t it?)
But what to do? Need a good idea? Need to “think out of the box”? Check this out:
Ever heard of a Greek artist named “Stefano”? He is drawing pictures on Euro bank notes and has become famous for doing so.Will he become rich? I don’t know, but he has very wide name recognition and hasn’t spent much money, only time and effort.
Stefanos has hijacked the euro banknotes including small characters to transform the traditional engravings into scenes to protest and promote himself (lots of good art is protest, is it not?) Of course, I won’t condone this (wink! wink!) but, you have to admit that, by doing this, Stefano has made a big name for himself… A what did it cost him? Not much. He’s all over the European and worldwide press.
Here’s a few examples. This is pure genius in viral marketing.
Stefano and skateboarders. This is some of his “safe” designs.
Stefano pushes the envelope…
6) Keep it short!
From our post entitled: 90% of All People Say a Video Helps To Decide a Purchase!〜購入の決め手はビデオ広告！(robot55.jp/blog/90-of-all-people-say-a-video- helps-to-decide-a-purchase/)
According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down. Those shorties are only shared 18% more often than videos of longer than 1 minute.
Also, according to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes.
So keep it short!
And finally, #7! (OK, I said there were six tips, but there’s 7! So sue me!)
7) Use a cat!
(Chuckle!) When all else fails, then use a cat. This is, I think, the Hail Mary pass of all ways to do a viral video… But hey, Grumpy Cat has over 7.5 million “Likes” on Facebook, so who am I to argue with a successful cat? I wanted to use a cat for the top photo of this blog post, but we don’t have a cat…
So, I’m hoping instead of always peeing on the rug, our dog can get a few million Facebook friends and start making millions too! I’m going to name him, “Sort of Grumpy Dog.”
If you have any questions at all, please feel free to contact me, Mike, or Ken at Robot55: Email: contact@robot55.jp
We promise to help you, even with free advice, if you need it. Let’s have fun and make fun videos for our lives and our businesses! Because having a good life and making money is fun too!
———————-
Want to see some videos we have made for happy customers in the last few weeks at a reasonable price?
See our Youtube page: https://www.youtube.com/channel/UCCRBSdzh-E4_bRM_akdRAAQ
————————–
For more free tips:
Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-1/)
Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (http://robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/)
Video Tips! Make Your Own Video For Your Business For Free! Pt. 4(（www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-4/)
———————
ビデオ制作、ロボット・ゴー・ゴー,
人間の皆様、ご機嫌麗しゅう！ROBOT55（ロボット・ゴー・ゴー）です！
今日はオンライン・ビジネスに動画がどれだけ役に立つか、という久々にちょっとマジメなお話。
オンラインといっても楽天で物を売っているネット・ビジネスだけじゃなくて、実際に商店街でお店を経営していたり、個人事業経営をしている全ての方々が対象です！ Continue Reading…
The good news is finally out! The new Ninja Slayer animation begins April 16th, 2015 at 11 pm on Niconico! (What’s Niconico? Please refer to “Japan’s YouTube? It’s Niconico!” (http://robot55.jp/blog/what-is-nico-nico-douga-its-japans-youtube/))
All Ninja Heads unite! The Ninja Slayer comic that has been a boom all over the world, including Japan, will be released as an animation and delivered to you at your home PC, or your smart phone on Niconico! (Nico Nico Douga!)
As a matter of fact, the humans at ROBOT55 have been involved in the production of this cult program, and I think they can deliver an interesting and smashingly funny program for you.
Screen Capture of Ninja Slayer Trailer video (below)
What? You haven’t heard of Ninja Slayer? Well, here’s a quick rundown:
In the distant future at Neo Saitama, some evil ninjas were brought back to life through the use of cybernetic technology and, in a turf war, they killed the wife and children of a Japanese Salaryman, Fujikido Kenji, who escaped death and then his soul melded with that of another enigmatic good ninja. He cheats death and becomes Ninja Slayer a Grim Reaper destined to kill evil Ninja in a personal war of vengeance.
“What?!” Yeah. That’s what I first said. This Ninja Slayer is deliciously ridiculous. I love it!
So don’t forget! Ninja Slayer animation begins April 16th, 2015 at 11 pm on Niconico!
There’s some more very exciting news coming out about the involvement of Robot55 (and the sister company, Universal Vision Ltd. – http://universal-vision.jp/) with the video production about this smash hit adventure.
Get all the inside information here! Stay tuned!
—————–
ビデオ制作、格安ビデオ制作、ROBOT55, ロボット・ゴー・ゴー,
人間の皆様、ご機嫌麗しゅう！ROBOT55（ロボット・ゴー・ゴー）です！
今日本を始め世界中でブームになっており「ニンジャ・ヘッズ」なる言葉まで生み出したニンジャスレイヤーのアニメ版が遂に日本でもニコニコ動画で配信になります！
何を隠そう実はROBOT55もこのカルト番組の制作に関わっているんですが、かなり面白い番組がお届けできると思います〜♬ Continue Reading…
In my weekly chores, I produce and direct and make the playlist for a very popular weekly radio show on InterFM entitled, “What the Funday” (Every Sunday morning from 8 am ~ 11 am on InterFM) so I am constantly checking out about 30 to 40 new artists every week. So, I see lots of great stuff. Why not share them with you, dear reader? Yes! Why not?
This Week’s Top 3 New Artist Videos by Robot55 (pronounced: “Robot Go-Go” 「ロボット・ゴー・ゴー」) will showcase what I think are the best of those artists and their videos. So, without any further ado, let’s get into it, shall we?
#3) HAPPY FANGS – Raw Nights (https://www.youtube.com/watch?v=cRZM0DDGgYo&t=10)
I read a review of Happy Fangs that said, “A raucous force of noisy guitar and anthemic vocals that thrill me like the late-1970s sounds of X-Ray Spex, Siouxsie, & Suburban Lawns.” Boing Boing online zine wrote: “Happy Fangs is a war-painted and wiry rock trio. Rebecca brings her high-energy vocals. Mr. Cobra brings his grit-pop guitar. Jess brings her hard-hitting melodic beats.”
Wow! I like that! I just had to check them out. Glad I did! They are at this week’s #3 on the video countdown!
#2) Jordan Allen – Set in Stone (https://www.youtube.com/watch?v=CRkqHK9hErg#t=79)
Some people like to say Jordan Allen is somewhat like Jake Bugg or Alex Turner. I think Jordan Allen has more of that raw sound that I like. The amazing thing about Jordan Allen is that he isn’t signed to an record label! So, since Robot55 is always cheering for the little guy, here he is at #2!
#1) Findlay – Greasy Love (https://www.youtube.com/watch?v=_JwqRHE1Q2E)
Findlay is from London. Findlay is now getting a buzz about her and this great video. She was the opening act for Jake Bugg and performed to a sold out crowd at Dot to Dot 2013. This is Pop Music with an edge…. Because I’m such a wimp (and this is a family web site) I didn’t link to her other video, “Electric Bones.” See that one here: Findlay – Electric Bones (https://www.youtube.com/watch?v=LEWt2-3AO_M)
And finally, this week’s giveaway is Shonen Knife. This was shot in Tokyo and Osaka and the total budget was well under $1000! The girls were thrilled with the video and so were their fans!
Extra! Shonen Knife – Ghost Train (https://www.youtube.com/watch?v=Iyt6A1oefq0)
At Robot55 we make video productions for businesses and services and products, but we also pride ourselves on making videos for art and music. This video was made by the team at Robot55. Our starting price is ¥80,000 and we are sure we can work out something that fits your budget.
Contact us! contact@robot55.jp
————————-
ビデオ制作、格安ビデオ制作、ROBOT55, ロボット・ゴー・ゴー,
A still photo of Mr. and Mrs. Matsumoto who ran my favorite local fish store
(写真：格安ビデオ制作、ROBOT55, ロボット・ゴー・ゴー)
Good day, humans! It is I, Robot55 greeting you with 3 more helpful and free video tips on how to make your videos and home photos much better and professional looking.
Of course, many people will say, a great video comes from fantastic camera angles, beautiful people, and great music. But we might have a slight problem there. Most of us do not look like Johnny Depp or Angelina Jolie; we don’t play an instrument and we might have trouble getting great camera angles.
The last time I looked, I didn’t look like Johnny Depp (but thought I’d make quite a charming can of Campbell’s Soup – Andy Warhol would have loved me!) And I also can digitally compose music and my GPS system helps me to take perfect camera angles every time.
But enough about my robot perfection!
Well, at least for your camera angles and lighting, Robot55 can help you out there with our Free Series: Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
At that article you can find links that help you to take better photos and videos in just a snap if you remember the simple tips. For music? Well, if it is your own business video being made yourself, you can make your own music or, just don’t have any music at all. That’s fine too because any video – even without background music – is better than no video at all! Please refer to: 90% OF ALL PEOPLE SAY A VIDEO HELPS TO DECIDE A PURCHASE! (www.robot55.jp/blog/90-of-all-people-say-a-video-helps-to-decide-a-purchase/)
… Oh, and speaking of Andy Warhol, did you know he was quoted as saying, “My idea of a great photo is one with famous people in it that is in focus”?
Indeed. Perhaps making great photos and videos isn’t that difficult if you keep in mind our weekly tips!
Today, here are three extremely simple and important points to help you make a video for your business, service, product or organization that is sure to increase your sales or profitability.
1) Keep your video short!
Research data shows that short videos are better for getting your message out than a long video. Why? Because people will not watch long videos – especially if they are watching on a smart phone or table device. Remember the old Shakespeare line from Hamlet: “Brevity is the soul of wit.”
How many times have you been to a meeting or a wedding where someone had to give a speech and they were boring and kept on talking and talking until you… ZZZZZZzzzzzzz…. Oops? Where was I? Oh, yeah. Keep it short.
For online videos on Youtube, Facebook or your company or business page, three important key numbers are “10 seconds,” “30 seconds”, “60 seconds.”
A ten seconds video? No. But that’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. After that, you’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and anearly 60% by 2 minutes. So it is obvious that your video should be 30 seconds to 60 seconds in length at the most!
Of course, with your business, you probably have several hour’s worth of great information that you want to share with your viewers and potential audience. But, keeping in mind Shakespeare, that means you have to give your audience the most important information they need within a few seconds. Brevity truly is the soul of wit. It takes a great mind and skill to create a good message in a short amount of time.
Catch your audience or potential client’s attention within 30 ~ 60 seconds and they’ll come looking for more information. The data shows this to be a marketing fact. See: More Data Proving That You Need an Online Video For Your Business (www.robot55.jp/blog/more-data-proving-that-you-need-a-video-for-your-business/)
Need help writing a short, but effective script? See: Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (http://robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/)
2) Get Steady Images! Use a Tripod!
A good, heavy tripod will do more to improve your images than just about anything else in your arsenal. And make sure you have a good and heavy tripod. A, light, cheap, flimsy tripod might actually models do more harm than good. You definitely need a tripod for your opening scenes of your business or store (or outside in nature). You may think you have a steady hand, but nothing makes a video look more amateurish than a shaky image. And there is no way you can be more firm and steady than a tripod!
Beside that, how does a tripod help you? Besides holding the camera steady, a tripod allows you to free your hands and give directions or even appear in your own video. Also, when you hand hold a camera, as director, if you speak, your voice will be especially loud as you are right behind the camera. You do need good sound (see #3 below) but, standing behind the camera talking isn’t the way to do that. So always use a tripod!
But what if you don’t have a tripod? If you don’t have a tripod, then brace your camera on a table or a stack of books or some furniture. If you are standing, then lean against a wall or fence to get better support.
Here’s one quick tip for cheapskates (like me) to get great shots without a tripod; sit down on your butt. Bend your knees up and brace your elbows on your knees as support. Wallah! Instant Human Tripod!
Instant human tripod! Retail price? Absolutely free!
3) Get better sound!
Well, one of the worst things about amateur videos is the sound quality. Now, since this is a series about making better videos for free, I’m not going to tell you to go out and buy a microphone for your camera. So, how to get better sound from the microphone that exists on your current camera or smart phone or table device?
a) First off, try not to speak while you are video taping with your camera. The sound will be terrible. The solution? Get close to your subjects and fill the screen with their image; and only have those in the picture speak. Get close! The in-camera microphones are built with automatic limiters so they capture all sound. If the subjects speaking are far from the camera, the limiter will increase voclume and you’ll get more and more background noise (cars driving by, city noises, etc.) Get your subject to fill the screen and speak, that way your microphone will allow you to take the best sound possible. (For more on getting people in the screen correctly, see Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Your image should fill the screen. This will also give you better sound.
Well that’s it for today’s free 3-point lesson.
Of course, if after making your video, you decide that you might want a little more of a professional video production in Japanese or English (or any other language) then please think about us at Robot55. We are specialists in 30 Second and 60 Second videos for all areas of business videos, restaurant videos, service videos, product videos and more. Contact us if you just want to talk about it (free consultations) and let us give you a free estimate.
Or if you have any questions at all about making your own video, feel free to write directly to me and ask away! I’m here to help you! Let’s have fun making videos and making more money for your business!
Email: contact@robot55.jp
—————————
For more free tips:
Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-1/)
Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (http://robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/)
ビデオ制作、格安ビデオ制作、ROBOT55, ロボット・ゴー・ゴー,
こんにちは！ROBOT55（ロボット・ゴー・ゴー）です♬
昔、フランス映画に「素晴らしい気球旅行」なんてのがありましたが、やっぱり気球やヘリコプターから撮影した映像って見ていて気持ち良いですよね〜！
ビジネス用動画でも本社ビルを空から撮ったりすると急激にハリウッド映画っぽくなって高級感が増します。他にも高層マンションや分譲住宅地、学校、神社・寺、キャンプ場、スキー場、或いは美しい山や川、海をフィーチャーした観光ビデオとか、空撮したら相当かっこいいだろうな〜って思うシチュエーションって結構あったりします。
でもこういった撮影はそれなりに財布にも厳しいんだろうな〜って普通に思いますよね？ Continue Reading…
（下のアニメを是非観て下さい！英語分からなくっても、面白い短いアニメ！台詞はなにもない！）
For purely your enjoyment today, here’s two animations by a guy I really like named Adam Pesapane who is better known as simply, “Pes.” Pes isn’t that famous in Japan, but he is well known in the animation world in the west. I love animation and have been a Pes fan for a while as his work is a bit “twisted” and I like that.
The first one up is called, “Fresh Guacamole.” It is brilliant in concept yet it seems actually no more difficult to create than the old “Gumby” or “Davey and Goliath” animations from the sixties. (I think – but, actually, what do I know?)
First up is “Fresh Guacamole,” a film that was nominated for the Academy Award for Best Animated Short Film. It is the shortest film ever nominated for an Oscar.
PES (born Adam Pesapane; May 26, 1973) is an American director and stop-motion animator of numerous short films and commercials. In 2013, his short film Fresh Guacamole was nominated for the Academy Award for Best Animated Short Film. It is the shortest film ever nominated for an Oscar. Receiving a B.A. in English Literature at the University of Virginia, PES migrated to film as a storytelling medium. His use of everyday objects and stop-motion animation to create original material is instantly recognizable. His work has been recognized in the United States and internationally, especially the short films Roof Sex, KaBoom!, Game Over, Western Spaghetti, and Fresh Guacamole. He is currently in development on his first feature film, a movie based on the Garbage Pail Kids franchise. An early influence on PES’s animation style is the work of Czech surrealist Jan Švankmajer.
Here is the now classic, “Western Spaghetti.”
OK, so, now that we’re here, might as well show you some of what Czech surrealist Jan Švankmajer created. Be forewarned, this can be a bit bizarre (and sometimes disgusting!) Here’s “Food” by Jan Švankmajer.
When thinking about making your own video production in Japan, sometimes a special, magical touch is to do some sort of animation. An extremely simple, but effective, animation can be done quite cheaply. As usual, though, it’s always a good imagination and a brilliant idea that cuts costs.
We at Robot55 pride ourselves on being experienced creators with a proven track record of working on and creating hit TV and radio shows, as well as commercials.
If you are thinking about an animation, why don’t you give us a shout and then, let’s discuss and get the creative juices flowing. There’s always a great idea that’s an inexpensive idea if we all put our minds to it.
Please contact Ken or Mike at our email address: contact@robot55.jp
——————-
Notes: Not to brag, but, in fact, Mike won first place for a film and animation he made in the Sophomore Class at the well known and famous Moorpark College where he studied Cinematography and Animation for two years under award winning cinematographer and Oscar nominee, Gregory Nava.)
Online Video Marketing isn’t the future of business advertising, it is now! Today! Online Video Marketing is critical to your success right now! If you haven’t taken a seat on the bus on the video marketing train in the year 2015, then you are a tad bit late to the game; but not too late to get in the action.
What are we waiting for? I hope we are not waiting for our competition to do beat us to the punch! Because, if we keep waiting, trust that they will….. Yikes!
If you are running any kind of business, service, product sales, organization or event, then there’s an undeniable mountain of research data and evidence showing that online video marketing needs to be a major consideration in your advertising budget in this day of Smart Phones and tablet devices.
Some people will say, “But we are a small organization and can’t afford video.” But, you can afford video in this day and age! Costs are crashing. Robot55 can make you a professional quality marketing video for less than the price of making 500 professionally designed flyers.
No kidding.
Coca Cola online video
And, think about this; take a big company like Coca Cola. They spend hundreds of millions of dollars annually on Research and Development and advertising budget, they figured out that a video was critical. They even have one on their top page. Think about that: Gee, Coca-Cola spent millions and came to this decision (actually, they’ve been doing it for a few years now). Your organization doesn’t need to spend a penny to do the same: You can capitalize on the research money they spent by coming to the same conclusions they did. How? Just copy what they do.
Toyota Motors webpage has lots of videos on it for end-users. http://toyota.jp/alphard/
Need more convincing?
Market surveys show that over 100 million people per day watch videos online. In a recent survey of shoppers at a major retailer, 90% of all shoppers aid a video was helpful in making further investigation into a shopping and buying decision. The retailer reports that products with videos greatly outsell products without videos.
Recently 75% of company executives told Forbes magazine that they watch work-related videos on business websites at least once a week.
The breakdown is as follows:
*50% of all corporate executives say they watch business-related videos on YouTube
*65% of all corporate executives say they visit the marketer’s website after viewing a video
* According to ComScore the average user spends 16 minutes and 40 seconds watching online video ads every month.
The bottom line here? If you’re not using video for your marketing, then you are missing out on a huge market opportunity and chance to engage with your audience. It’s not just the massive number of people who watch online videos that’s is critically important – it’s the reasons why they watch it; and if a user views your video it’s because they were searching for you or one of your competitors!
When your company, service, product or organization has an online video, not only can you engage with people who do standard Google searches, with video; you can also access hundreds of millions of Youtube viewers (and in Japan, Nico Nico Douga users) as well as Linked in and Facebook users (Facebook now has an “Auotplay” function for video. I wrote about that here: New Facebook Video Function Great For Businesses! And It’s Free! (www.robot55.jp/blog/new-facebook-video-function-great-for-small-businesses-and-its-free/).
When you place a video for your business online, data shows that you have a higher chance of reaching business executives and people who make decisions specifically concerning your business. Everyone knows that a person to person sales pitch is the best way to land the sale, but, when people are scattered all over the country, that’s virtually impossible to do without going bankrupt.
The next best thing to a face to face meeting is video marketing.
Here’s some more jaw dropping data:
According to the Online Publishers Association, 80% of all people shopping were able to recall which company had video on their webpage that they visited in the last month.
*46% of those people took some action after viewing the ad! 26% of them looked for more information; 22% visited the website; 15% visited the company page in the video ad and a whopping 12% purchased the specific product featured in the ad!
With numbers like these, how could anyone not see that a video – in this day and age of short attention spans and advertising clutter – is the best advertising for the buck? And this data shows that with targeted advertising the most desired results are online video.
There is one more thing that is critical that the data shows. When there is an online video on a site, the average viewer will stay on that site an 2 minutes longer than they will on sites that do not have a video.
Sure the numbers above come from surveys. But how about the real world? I’ll have more on that soon, but here is one that is shocking in its implications: The number is 403%. An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.
What are we waiting for my friends?
Get started on making your video for your business, service, product or organization. There is a bunch of free advice on how to make yours for free on this site. Just search for: Video Tips! Make Your Own Video For Your Business For Free! (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Or, if you want a little more professionalism in your video than you have confidence in making yourself, please contact us and let’s get started on discussion on making the video for your business that makes everyone who sees it say, “This looks really good! I’m interested.”
Need free advice on making your own business video or just want to discuss with us? Email the humans who work at Robot55, Mike or Ken: contact@robot55.jp
———————————
NOTE: Data and marketing statistics and numbers from: 18 Big Video Marketing Statistics and What They Mean for Your Business (www.videobrewery.com/blog/18-video-marketing-statistics)