All posts in “バイリンガル”

90% of All People Say a Video Helps To Decide a Purchase!〜購入の決め手はビデオ広告！

2015年2月17日 / 1 Comment

A video for your business, service, bar or restaurant placed on Youtube, your webpage and Facebook will help increase your business, sales and bring in more customers!

If you’ve been thinking about making a video for your business then smart move! Here’s some eye-opening statistics about web video for your business that you need to know:

Please refer to: 4 Big Numbers About User Engagement with Video Content (If link doesn’t work, copy and paste this: http://www.videobrewery.com/blog/18-video-marketing-statistics) Here are highlights from that article:

Video Content! Important numbers and words:

1) “90%.”

90% is the percentage of online shoppers at a major retailer’s website who said they find online video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with a video sell a lot more than products with no video.

2) “10 seconds.”

That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is.

3) “15 seconds.”

According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down. Those shorties are only shared 18% more often than videos of longer than 1 minute.

So, you see? Video can help your business to, sell more, reach more people, grow and make you more money!

man at computer

But, perhaps you are not so sure yet and are not willing to spend money on a professionally made video just yet? We totally understand. That why we at Robot55 offer discount professional quality 30 second and 60 second videos for your business at a super reasonable cost. Prices starting from ¥70,000 each!

Won’t you contact us and let’s get started on increasing your business! Email: contact@robot55.jp

Want to see some videos we have made for happy customers in the last few weeks at a reasonable price?

See our Youtube page: https://www.youtube.com/channel/UCCRBSdzh-E4_bRM_akdRAAQ

 

 

Choosing a business partner is so very important!〜ビジネスパートナー選びは大切です

2015年2月16日 / No Comments

When you choose a business partner, it is the same as choosing a marriage partner; you have to choose carefully. And, once you do decide,  you must accept that partner as is, good parts and bad, warts and all.

It takes much dedication to make marriage work, whether it is between a man and a woman or between business partners. Dedication requires respect. That means respect for yourself and respect for your partner; as well as respect for what you are doing.

To paraphrase what a friend once told me: “To find and make a partnership (or marriage) is good. Getting a divorce is okay. Having an affair is a mistake, but, polygamy is an absolute ‘No!'”

If you expect that your partner is going to stick with you through thick and thin, then you must realize that they will desire and expect the same from you. This takes complete and total dedication.

In today’s market, with jobs getting tougher and tougher to come by, your company and your partners deserve your total dedication. If you won’t dedicate yourself, there are plenty of others who will gladly take your place. Why should your partner accept a half a loaf of bread from you when someone else will provide a full loaf?

Respect your partner. Respect yourself. There is no substitute for total dedication.

We at Robot55 take our partners very seriously and strive to give them 100% satisfaction and dedication. We will not accept a “90%” satisfaction rate; 100% or bust! We aim to do every project with the goal of making something special and something that we all can be proud of no matter what.

Just like our company mission statement says:

“We make wonderful video productions; at a profit if we can, at a loss if we must. But, no matter what, we make wonderful video productions.”

I think it is this dedication to quality for video productions, whether they are in English, Japanese or other languages is, besides price, what sets us apart from the competition.

Please contact us and let’s discuss making your video production in Tokyo. Email: contact@robot55.jp

Discount Video Production Services Have Arrived!〜格安動画制作サービスが始めました〜

2015年2月13日 / No Comments

Everyone is thinking everyday about the state of the economy and where the business opportunities lay. The Tokyo Olympics is coming to Japan in 2020 and that means there’s a massive opportunity for Japanese businesses, large and small, to capitalize of the media focus on Japan as well as the large influx of foreigners who will be heading here over the next 5 years. 

On that note, I came upon a small news article buried in the very back of a publication. It dropped my jaw. Read on.

Robot55 has been doing video production in Tokyo for Japanese companies that want to target the domestic market, as well as the influx of foreigners heading to Japan’s shores. Long ago, I did promotion, marketing and PR for mostly airlines and travel related industries. I have worked with Delta Airlines, Austrian Air, ANA, Lufthansa, helicopter companies as well as many major hotels and restaurants. Heck I have even made many videos for companies like Domino Pizza and did the voice over narrations on national TV commercials for Smirnoff Vodka, Success, Roomba Vacuum cleaners and many others so I think we at Robot55, have a pretty good grasp of the state of that business.

helicopterExcel Air Service offers helicopter rides around Tokyo for a very reasonable price. Highly recommended!

When it comes to airlines, many airlines are cutting routes, services and amenities to passengers. The so-called “premium carriers” seem to be the hardest hit and the mid-class carriers want to change their image to “premium carrier.”

I think there is a big difference between wanting to be a premium class carrier and actually being one. Changing a middle class carrier into a premium one takes much more than a note handed down from corporate; it takes a fundamental shift in corporate culture. Some, of which, by the way, will be impossible for most carriers to accomplish.

On that note, I also am puzzled at how people perceive the term “Kakuyasu” in Japan. “Kakuyasu” means “super discount.” Most people seem to have a bad image in their head about this word, but I think this is nonsense and I also think that perceptions are quickly changing.

While many may gruff and snort at the term Kakuyasu, the public is eating it up. One good example is the discount liquor store that even put the term “Kakuyasu” in its name: Kakuyasu. Kakuyasu is a discount liquor store that originally started out as a family shop in 1921 and was derided as low class when it first incorporated as a chain discount liquor store in 1982. Now they have 140 stores all over Japan and are #1 in liquor store sales… Kakuyasu even outsells 7-11 in liquor sales in Japan!

So, while, still to this day, some people will hold their noses at the term “Kakuyasu,” the public loves it and has turned this particular store into a smash success that has over $860 million dollars (USD) in annual sales. 

We at Robot55 are targeting companies that want to make videos for the domestic audience as well as the flood of foreigners coming to Japan in the next 5 years and we aim to do that at a price that blows away the competition. The internet search engines give more weight to webpages that are updated often and that includes videos. Why spend ¥300,000 for one video when we can make your entire annual video campaign, including 3 videos for that price? This video below was made for the incredibly reasonable price of ¥80,000. That includes the entire video production team, editing, music and 100% customer satisfaction.

Albatross: http://youtu.be/E5B41Jio1MI

Won’t you contact us and let us give you a quote? We will not be outsold! Send us an email and let’s get started! Email us at: contact@robot55.jp

contact@robot55.jp

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NOTE: So, while the economy tanks and the old school belittles discount services and products, those services continue to make serious in-roads into to public consciousness and then increase their profitability.   

This brings me back to the point of this article and what I set out to write about in the first place. It is an interesting little topic that seems to have slipped between the cracks of the major news outlets. Now, a Chinese Low Cost carrier (LCC) is offering flights from Japan to Chinese for ¥4000. That’s less than  the taxi fare is from my home to downtown Tokyo (and that is only about 20 minutes!)  

Chinese discount carrier Spring Airlines will offer a 4,000 yen one-way ticket between Shanghai and Ibaraki Airport, about 80 kilometers northeast of Tokyo, from September 15 to 29 on a total of 14 flights, it said Wednesday. The discount fare will apply to around 10 percent of the total 180 seats per flight, while fares for other seats are set at between 8,000 yen and 26,000 yen.

Spring Airlines launched chartered flights between the two destinations in July, and has recently received approval from the Ministry of Land, Infrastructure, Transport and Tourism to offer the 4,000 yen ticket.

So, like I said, while some will look down upon and thumb their noses at discount services and products, the public seems to want all it can get…. It reminds me of the old quote about giving the public what they want; 

When massive crowds attended the 1957 funeral of L.B. Mayer, the head of MGM, a writer was quoted as saying: “Well, it only proves what they always say, ‘Give the people what they want, and they’ll come out for it.'”

The smart businessman will recognize this for what it is.

 

Need a Professional Narrator But Can’t Afford One? Not Anymore!

2015年2月1日 / No Comments

Every Sunday morning, I wake up at around 4 am and then head to InterFM. InterFM is one of Tokyo’s Top 5 FM radio stations broadcasting to over 35 million homes in the greater Tokyo Metropolitan area. It also broadcasts to 8 million people in the Nagoya area and, nationwide on Radiko (Internet radio).

Our narrators have all worked regularly at InterFM or Love FM

Our narrators have all worked regularly at InterFM or Love FM

Everyday, we hear professional narrators on the radio and TV… It is easy to pick out a seasoned professional from an amateur… You never hear amateurs on TV or radio (unless they are being interviewed). But you do hear lots of amateurs on Youtube videos.

Robot55 prides itself on having a stable of true professional announcers who have worked (and are working) regularly at many of Japan’s top TV and radio stations… And guess what? In English or Japanese, we have the best of both worlds. And our starting price for hiring a seasoned pro, is only ¥25,000. How can we do this? Well, because we are industry insiders and know lots of great professionals who are looking for work…. We also use high technology so that they can record professionally in the convenience of our own home.

We don’t need to search for freelancers or other amateurs, we know lots of seasoned professionals; we only hire people we have worked with and can trust to do a great job! Check out our narrators here: http://robot55.jp/

You can hire a professional and add that special touch to any and all of your videos for work and promotion. We even do Digital Signage and all areas of production. Send us an email and we’ll get started for you!