All posts in “映画制作”

Japan’s World War II Animation!〜日本の古い動画をご紹介

I’d like to present for your pleasure and interest a Japanese World War II propaganda cartoon. This is a cartoon originally from 1943. Japan was still “winning” the war; a year and a half beforehand, the Japanese Imperial Navy had attacked Pearl Harbor. But by the time the full length movie came out, in 1944, things were looking deeply grim for the Japanese Empire.

In this cartoon, the Pearl Harbor event is re-enacted. The cartoon is called Momotaro’s Divine Sea Warriors. This is the entire feature length cartoon.

The cartoon is not nearly as bloody and gutsy as American animation was at the time, but you can sense the subtleties of the Japanese mindset and just how “dark” a society Japan really was at the time (I still think, in many ways, Japan is a very “dark” country… But that’s a post for another time).

In Japanese, Momotaro’s Divine Sea Warriors, is: 桃太郎 海の神兵(ももたろう うみのしんぺい)”Momotaro Umi no shinpei.” Interestingly, there’s an entire Wikipedia entry in English about it no less (saves me a lot of work!)

Wikipedia says:

Momotarō: Umi no Shinpei (桃太郎 海の神兵, lit. Momotaro’s Gods-Blessed Sea Warriors or Momotaro, Sacred Sailors) is the first Japanese feature-length animated film. It was directed by Mitsuyo Seo, who was ordered to make a propaganda film for the war by the Japanese Naval Ministry. Shochiku Moving Picture Laboratory shot the 74-minute film in 1944 and screened it on April 12, 1945. It is a sequel to Momotarō no Umiwashi, a 37-minute film released in 1943 by the same director. It is black and white.

Plot: After completing naval training, a bear cub, a monkey, a pheasant, and a puppy say goodbye to their families. Like the prior film, the movie features the “Peach Boy” character of Japanese folklore. The film is about the surprise maneuver on Sulawesi island, depicting parachute troops’ actions. The monkey, puppy and bear cub are the ones that become parachute jumpers while the pheasant becomes a pilot. The whole movie also depicts the Japanese “liberation of Asia“, as proclaimed by the Government at the time.

There are some musical scenes. Of note is The Song of AIUEO (アイウエオの歌AIUEO no Uta), a scene where Japanese soldiers teach local animals how to speak.

Background: The Naval Ministry previously showed Seo Fantasia, a 1940 Disney film. Inspired by this, Seo tried to give dreams to children, as well as to instill the hope for peace, just as he did in the prequel movie, Momotaro’s Sea Eagles.

The Song of AIUEO (アイウエオの歌 AIUEO no Uta) is famous for being given a homage in the series Kimba the White Lion (ジャングル大帝 Janguru Taitei) by Osamu Tezuka (Tezuka watched the film in April 1945. He later said that he was moved to tears by the movie’s hints of dreams and hopes, hidden under the appearance of war propaganda).

For a long time, the film was presumed to have been confiscated and burnt by the American occupation. However, a negative copy of the film was found in Shochiku’s Ofuna warehouse in 1983 and was re released in 1984. A reproduced movie was later screened and the VHS package is now available in Japan.

So, without further ado, here is the cartoon Momotaro’s Divine Sea Warriors in it’s entirety.

If you just want to get the gist of the film, I suggest watching the first part and the very last part… The lunacy of war. Why do we do this?

By the way, the foreign soldiers in the final scene are British and not Americans… But the very last scene where the Japanese kids are jumping out of a tree onto a map of the USA drawn on the ground is, quite, well, “interesting.” 

 

New Facebook Video Function GREAT for Businesses! And it’s Free!〜Facebookのビデオ機能がビジネス活用に秀逸

If your business doesn’t have a Facebook page, then you need to make one today. Why? It’s free for one. And a Facebook page for your business is a great way to promote your business, service, product or organization.

Did I already mention that it is free?

Nothing can beat free in my book when it comes to promotion!

All you need to do is to take 2 ~ 5 minutes a day to update your Facebook page and to connect with your customers and potential customers. That’s not too much, is it? Especially if you are a small business; just spend a few minutes everyday to promote your business instead of spending hundreds or thousands of dollars on buying promotion?

It’s your business, service, product or organization; your call. As for me, I’ll take free anyday. By the way, I gathered nearly 6,250 “Likes” on my program Facebook page in a year. If you make the effort, you’ll be rewarded. (Please come “Like” that Facebook Page. It’s for my radio show! https://www.facebook.com/WhattheFunday76.1?ref=hl)

It’s that simple.

There’s more! Facebook now has a brand new function that allows your video to play automatically if someone visits your page. The visitor doesn’t need to click anything! The video just starts playing if you embed the video directly into your Facebook page instead of just adding a link to a Youtube video.

I think this function is confusing to people if you have a bunch of videos on your Facebook page. But, say, if you only have one, it’s perfect! I highly recommend it!

We made a video production for a young couple who run a yakitori named “Flat” near my house. It was great fun making their promotion video, and Flat is the best Yakitori restaurant around!

In the case of Flat, there is only one video on their page – the one we made – so it is extremely eye-catching and effective. Here’s a screen capture of their top page on FB… (Go see the actual page on FB here: https://www.facebook.com/yakitori.flat)

facebook screen capture

And, if you just scroll down a touch, you’ll see the video embedded in their FB page. It’s like a TV commercial at the top of their page! AND if you click the “Keep on Top” Tab, the video will stay at the top of the page forever! Just what you want!

Yakitori video screen captureTo see the actual video, and not just a screen capture, go to the “Flat Yakitori” Facebook page here: https://www.facebook.com/yakitori.flat

This video at the top of their Facebook page makes the page, “Come Alive!” It brings in more customers as people can see inside the restaurant and know what kind of people the owners and workers are. It is nearly perfect!

On a side note, I was watching the video earlier today and then I thought, “Someday, maybe 10 or 15 or 20 years from now, they’ll look back on this video and have fond memories of a great business and how the video WE MADE helped them to do a good business and make money; as well as wonderful memories.

Make your own Facebook page and make your own video to promote your shop, restaurant, organization, service or product.

If you need help making the Facebook company page or if you need help or just advice on making a great video by yourself or you’d like to discuss the best quality and price in Tokyo, feel free to contact me, Mike (or in Japanese write to Ken) at Robot55. We are at your service!

Email: contact@robot55.jp

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*Oh, and please come “Like” our Robot55 Facebook page here:

https://www.facebook.com/robot55video?ref=hl

*And, please give “Flat Yakitori” a “Like” too!!!!!

https://www.facebook.com/yakitori.flat

 

Johnny Sokko and His Giant Robot – Giant Robo (ジャイアントロボ) For You Japanese Fans!

(Image at top is the first – totally ripped off design – of the robot for Robot55.)

May I brag? I’ve had so many people tell me that they love the Robot character we use for Robot55. Thanks. I made him myself…robot55sUh, no… That’s not true. Ayumi, our president made him. Besides being a sort-of genius engineer and designer, she’s a mad scientist!


Since I can remember, Japan has always had a lot of robots (be they real, giant or otherwise) as well as monsters and ghosts. When I was a kid growing up in Minnesota, we always thought it was strange. I remember asking my  mom (who was Japanese) why the Japanese had so many weird monsters and robots everywhere. It’s bizarre when you stop to think about it; Japan had lots of robots, etc. since way back when. Now, in 2015, Japan has robot restaurants and all sorts of funky aluminum creatures… And, as for monsters, I guess Fukushima Dai-Ichi could fit that bill.

How little did we realize when we were little kids, that this 60’s Japanese Kitsch was extremely cool…. How little did we realize that those toy cars made out of aluminum beer cans that came from Japan in the sixties would be worth thousands of dollars to collectors today. How could we realize, as little kids, how dumb we were? The robots, monsters and toy cars from Japan were waaaaaay cool. Us dumb dorky kids were the ones who weren’t cool.

I looked up some cool videos of the seminal Japanese robot character: Giant Robot. That cartoon was known as “Johnny Sokko and His Giant Robot” in the USA.  I turned on this Youtube video link and watched. “Ah!” I thought, “I remember this TV show! His finger is a rocket!”

A minute later, my wife peered out of the dining room, when she heard the theme song of Giant Robo and exclaimed, “I loved this TV show! When it ended, I cried and cried!” (She started to cry right there too! She’s so sweet)

Watching my wife relive a moment of her childhood brought tears to my eyes! She reminded me of my mother; and, her emotions remind me, once again, just how romanticist and delicate the Japanese can be.

I love Japan and the Japanese people! 

Here’s a trailer for Giant Robot…

… Maybe this is just one more clue into why the Japanese have a fascination with robots and giant radioactive creatures from space and the bottom of the ocean….


NOTES:
Giant Robo first appeared in Weekly Shonan Sunday in 1967. The Giant Robo manga (comics) first appeared in a weekly comic book called Weekly Shōnen Sunday on May 1967. Written by Mitsuteru Yokoyama, Giant Robo tells the story of Daisaku Kusama, the titular Robo and an evil secret society known only as “Big Fire.” In October of the same year, a live-action adaptation premiered on TV Asahi.

Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script!〜ビジネス動画を自分で作ってみよう!その3〜

Welcome back! This is Video Tips! Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script!” where we give you free simple tips on how to make better homemade videos for your business, service, restaurant, or organization (and even home and family videos!) We are going to help you each week correcting the most basic and common mistakes of homemade videos. So, in just a snap, you can make your business (or family videos) MUCH better by just keeping in mind every week’s simple 3 point lessons. These easy tips will greatly improve your video for business and all your home photos and videos of the kids and family too! So, let’s get started with part 3: You need a map: How to write a script.

In a post last week, entitled: 90% of All People Say a Video Helps To Decide a Purchase! (www.robot55.jp/blog/90-of-all-people-say-a-video-helps-to-decide-a-purchase/) we gave you important data and numbers on effective videos. One of the most important numbers was “10 seconds.” Here’s what the article says:

2) “10 seconds.”
That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is.

 

So, it is critical that the first ten seconds say what you do and gives a message that your potential target audience wants to hear. If your video isn’t sending it’s core message out in the first 5 ~ 10 seconds, then your viewer will click it off and stop watching. You don’t want that. But how do we make a good message in such a short time? How do we know what the message should be?

First off, remember the “6 W’s”

1) Who (Who are you?)

2) What (What are you selling, promoting?)

3) When (When are you open or selling? When is the event?)

4) Where (Where is your business, event?)

5) Why (Why is your business, event, service good or different?)

6) How (How can I do business with you?)

Then, with these questions in mind, think about your potential customer and what they want; if you are selling used cars, then a woman looking for a new dress probably won’t come looking at your site or video. People who might find you or your video are looking for used cars. So, knowing that fact, and that a video must be short, let’s write a script!

But how? Like this:

1) Hi! I’m Mike Rogers. President of Flaky Used Cars.

2) We sell the best in used cars for the lowest prices.

3) We’re open all the time.

4) We’re that big pile of wrecked cars you see when you drive by Farmer Wilson’s Pig Ranch.

5) We have tons of old wrecked and used cars that have been dumped here over the years.

6) We accept cash and credit cards. Come on over.

So, there is the basics for our short video.

But wait! Should I use this, in this order? Maybe not! Think again about your customers; what are they looking for? In this case, I reckon my potential customer would be someone looking for an old car chassis for a classic car or the bumper for his Ford truck that he wrecked last weekend.

So, we need to start with what the customer might be looking for. So, instead of #1 first. We should start with #2:

“We sell the best in used cars for the lowest prices.”

But, let’s go one step further and make it more appealing for our potential customers. Asking questions is always good. Let’s make that sentence a question for the viewer!

#2 “Are you looking for the best in used cars for the lowest prices?”

Ah! Now that is more like it! As a viewer, I know exactly what this is about in a few seconds. Perfect!

So, let’s continue by taking the sentences above and rearrange in this order (2-1-5-4-6-3):

2) Are you looking for the best in used cars for the lowest prices?

1) Hi! I’m Mike Rogers. President of Flaky Used Cars.

5) We have tons of old wrecked and used cars that have been dumped here over the years.

4) We’re that big pile of wrecked cars you see when you drive by Farmer Wilson’s Pig Ranch.

6) We accept cash and credit cards. Come on over.

3) We’re open all the time.

Get it! This is darned near perfect. It gets my message out about what we do in less than 4 seconds. If you can get this crucial duty done correctly on your homemade video for your business, then you are ten steps ahead of the game even if your competition spend ¥500,000 on their video: Because, no matter the cost, if you don’t grab your viewers within ten seconds, you’ve lost them.

So, please use this basic “map” above anytime you are thinking about making your own video. If you need help, please don’t hesitate to write to me directly. I’ll help you. No problem!

There’s a few old sayings I’d like to repeat:

“Failing to plan is planning to fail.”

and

“80% of success comes in the planning.”

Trust me this little bit of planning will save you much time and effort and is extremely important if you want to get the message out and grab people within the first 10 seconds.

Of course, if after making your video, you decide that you do want a little more of a professional video production in Japanese or English (or any other language) then please think about us at Robot55. We are specialists in 30 Second and 60 Second videos for all areas of business videos, restaurant videos, service videos, product videos and more. Contact us if you just want to talk about it (free consultations) and let us give you a free estimate.

Or if you have any questions at all about making your own video, feel free to write directly to me and ask away!
 I’m here to help you! Let’s have fun making videos and making more money for your business!

Email: contact@robot55.jp

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For more free tips:

Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-1/)
Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (http://robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/)
Video Tips! Make Your Own Video For Your Business For Free! Pt. 4((www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-4/)

 

Key Hunter – Classic Japanese Sixties TV Show〜懐かしの60年代テレビ番組 キーハンター

In searching for a type of music for a video production we are currently making, I turned to get inspiration from a 1960’s Japanese television detective series entitled “Key Hunter.” Key Hunter was a smash hit on Japanese TV between 1968 to 1973. I got lucky because I found a version with English subtitles!

Wikipedia says:

Key Hunter (キイハンター) was a prime-time Japanese television detective series. It aired on Saturday nights in the 9:00–9:56 p.m. time slot on the Tokyo Broadcasting System (TBS) network from April 6, 1968 to April 7, 1973. There were a total of 262 episodes, and it was one of the most popular action dramas in Japan at the time. The story involved “Key Hunter”, a special clandestine unit of the International Police, which endeavored to solve various crimes. “Key Hunter” was a unique TV show, which started out as a grand scale spy thriller never before seen in Japan. The episodes were individually themed on global crimes and political strife. The initial hardboiled theme later evolved to include intellectual elements involving action, and occasionally with comical elements as well. Tetsuro Tamba starred in the 1967 film “You Only Live Twic”e as Japanese Secret Service agent Tiger Tanaka, an ally of James Bond. This role greatly influenced his image in “Key Hunter”.

I really like the images and production in Key Hunter. I laughed out loud at the video at the very beginning where the guy is in bed kissing the girl and suddenly pulls out a gun and points it at someone; I love that style of Hollywood “Camp.”

This program is an inspiration to me because I really like how, in spite of a low budget (like all Japanese shows of the sixties) – and excepting the car crashing over the side of the mountain and exploding into flames – the director and production crew use good ideas and creativity to make a compelling story and an interesting image to watch. This is brilliant work!

The music is also fabulous.

I am especially interested in the sixties in Japan because that was when the first Tokyo Olympics was held and we have the 2020 Tokyo Olympics coming up. The sixties throughout the eighties in Japan were a Golden Time. I look to those days to bring art and inspiration to all our video productions in Tokyo.

Often times, when companies make promotion videos for their products or services, video production companies use library music or stock footage. This has a few problems as there can often be a rights issue and sometimes, even with a contract, the creator has an issue with use of their music or images. Trust me. I’ve seen it happen many times.

You don’t have that problem with a video production done at Robot55; and you never will. Why? We always create our own original music and images for use in all our videos so you never have to worry about getting a letter from a lawyer representing Getty Images or some company that represents an artist’s musical rights telling you to pay several thousand dollars.

And I’ve seen that happen, more than once to other companies, so we don’t do that at all. Everything we use; images, music, sound effects, narrations are original and done specifically for you. There’s never a worry about rights or a time limit on a production we make for you.

With a video production made by Robot55, you won’t have anyone like the folks in Key Hunter chasing you down for use of music or images; we create quality and we are always 100% original. Everything we create for you, becomes yours. It’s yours forever.

Let me repeat that: 100% yours to use. Forever.

Contact us and let’s get started making your company, service or product video: contact@robot55.jp

Very Best Cameras Japan

With the 2020 Tokyo Olympics coming up, the eyes of the entire world will be on Tokyo and Japan. Along with that, of course, there will be a massive influx of foreigners coming to Japan’s shores and they will be bringing with them their friends and families and that gives us in Japan an incredible business opportunity.

There is, and always will be, another opportunity for smart business people to share their businesses, products, services and ideas with folks outside of Japan through online shopping or auction sites like E-Bay. Did you know that E-Bay annual sales in 2014 were $17.9 billion dollars? And now there is a boom in Japanese online retailers taking advantage of this exploding market.

Last week, we met an extremely smart and charming woman who is the president of an online store called “Very Best Cameras Japan.” Very Best Cameras Japan sells new and used cameras equipment on E-Bay…. And their business is growing by leaps and bounds.  The president was proud of her work and of the company, so she wants to expand and increase her sales so she asked us to help her make a video. We did! Here it is:

This video is effective because it is short and to the point. It gives Very Best Cameras Japan a “human face” and allows us, the potential customer, to see the people we are dealing with when making an important purchase. I think she did a fine job and she comes off as, kind, extremely polite, honest and sincere. As a customer, I have no problem with dealing with her for my business.

When thinking about making a video like this, remember the data I shared with you yesterday in “90% of All People Say a Video Helps To Decide a Purchase!”

Important numbers and words:

1) “90%.”

90% is the percentage of online shoppers at a major retailer’s website who said they find online video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with a video sell a lot more than products with no video.

2) “10 seconds.”

That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is. (Read more: www.robot55.jp/blog/90-of-all-people-say-a-video-helps-to-decide-a-purchase/)

At Robot55, we specialize in this sort of English language video for businesses in Japan. All of our staff are seasoned professionals and our narrators have thousands of FM radio shows, How to Video narrations, game narrations, animation narrations and even real TV commercials under our belt. We are proud that we have a stable of true professionals who have lived and worked in TV and radio in Japan.

Not only that, but we help the business owner to write their script in a professional manner… And we are doing that part at no charge!

The business owner merely needs to jot down what they want to say, and we will make it up to be a short and effective business promotion video, in English or Japanese… Of course, we also do subtitles in other languages. I will post the Japanese subtitled version of the above video in another post coming soon.

No one can beat our discount price for this level of quality.

Contact us and let’s get started on making a video for Youtube, Facebook or your homepage that will increase your business and sales.

Email: contact@robot55.jp

Very Best Cameras Japan URL:  http://stores.ebay.com/Very-Best-Cameras-Japan

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NOTES: Here is the script for the video above. Use this as a model for your own script!

Looking for the best in new and used camera equipment from Japan?
Welcome to Very Best Cameras Japan. My name is Naomi and I’m the president and owner of Very Best Cameras Japan.
Very Best Cameras Japan sells new and used photographic equipment. Our inventory is wide, versatile and constantly changing.
The Japanese are famous for care of technology and equipment we can assure you of the best quality products at Very Best Cameras Japan.
We always take special care to wrap and pack our items safely and securely and to ship them as promptly as possible.
We personally respond to each and every customer’s questions and inquiries.
Very Best Cameras Japan promises to give you a shopping experience that is easy, reliable, and saves you money!
Oh, and we also speak English.
Very Best Cameras Japan! 

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 *For more help on writing your script, see Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (www.robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/) 

Video Tips! Make Your Own Video For Your Business For Free! Part 2〜ビジネス動画を自分で作ってみよう!その2〜

In yesterday’s post, I pointed out data that showed that 90% of people surveyed say that videos online helped them to decide on a purchase at a major retailer. That shows the power of video for increasing your business and making more money. Please refer to: 90% of All People Say a Video Helps To Decide a Purchase! (If that link doesn’t work, try this: www.robot55.jp/blog/90-of-all-people-say-a-video-helps-to-decide-a-purchase/)

But, that survey was done at a major retailer; big companies can afford expensive video productions. But what about the little guys? That’s where Robot55 comes in. And that’s also why we have started this weekly column: Video Tips! Make Your Own Video For Your Business For Free!

And this is simple. We are going to help you each week correcting the most basic and common mistakes of homemade videos. So, in just a snap, you can make your business (or family videos) MUCH better by just keeping in mind every week’s simple 3 point lessons. These easy tips  will greatly improve your video for business and all your home photos and videos of the kids and family too! So, let’s get started:

1) First off, the most common mistake that I see people doing everyday! When using a smart device or smart phone, make sure that the picture is always framed horizontally. Keep a steady hand. Do NOT leave a lot of “head space” in a picture or video.

iphone video 2The image on the left doesn’t fill up the screen. The top of the head is at the halfway point. This is generally bad unless you are going to put in titles above the head. The image on the right fills the screen. This is correct and, judging side by side, you can see for yourself how much better it looks. Get close to your subjects; fill the screen. Do not leave a lot of head space. For a tip, just watch the news on TV when they close up on the anchor person: they get very close. You need to do that for your videos.

2) Do not “pan” a lot (swing the camera around). It is always best to take shorter close ups (like still photos). If the camera is swinging around, it is difficult for the viewer to grasp the image. You can understand what’s going on because you are there shooting the video and you are the cameraman, but for people watching it, especially on a smart device or PC, it only causes headaches. Here watch this if you can. It’s a example of bad “panning” (swinging the camera around):

Your viewers won’t be able to see what you see and they’ll not be able to grasp the images well. Instead of this poor panning method, I’d strongly recommend three shots of the same thing without the pan. See?

3 images

I know you want your viewers to be able to see everything, but on a screen, especially a small one, it just doesn’t work out that way well. You are much better off finding the important points and getting up close to them so the viewer can better enjoy the experience. And, like in #1 above, get close. Fill the screen!

3) Here is another basic mistake that might even be the most common. Never take someones picture when they are standing with a big window behind them or the sun behind them; the sun or light must always be behind you the cameraman. Always have the sunlight or lights behind the camera and behind your back. Never have the light source or sun behind the subject of the picture. Here’s a simple example of two photos taken in the exact same spot. One has the light behind the subject; the other has the light behind the cameraman.

bad lightingOh my god! On the photo on the left I look terrible! But, well, we can’t fix my face. The lighting though is a wreck as it is behind the subject and facing the camera. This is no good at all. What to do? We switched standing positions. In the photo on the right the cameraman is now standing with the window behind his back! I look much better (but a tad bit hung over! Yikes!)

Well, folks, that’s it for today’s simple three point lesson. Keep in mind these three simple points and your home and business videos (and your family photos or vacation and those birthday parties, picnics and weddings) will all be much better!

Seriously, I went to university to learn this stuff and that cost lots of money and time wasted not doing homework. But, because dear reader (you) are so cool, here’s information you need for absolutely free.

If you have any questions at all, feel free to write directly to me and ask away!

email: contact@robot55.jp

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For more free tips:

Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-1/)
Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (http://robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/)
Video Tips! Make Your Own Video For Your Business For Free! Pt. 4((www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-4/)

Discount Video Production Services Have Arrived!〜格安動画制作サービスが始めました〜

Everyone is thinking everyday about the state of the economy and where the business opportunities lay. The Tokyo Olympics is coming to Japan in 2020 and that means there’s a massive opportunity for Japanese businesses, large and small, to capitalize of the media focus on Japan as well as the large influx of foreigners who will be heading here over the next 5 years. 

On that note, I came upon a small news article buried in the very back of a publication. It dropped my jaw. Read on.

Robot55 has been doing video production in Tokyo for Japanese companies that want to target the domestic market, as well as the influx of foreigners heading to Japan’s shores. Long ago, I did promotion, marketing and PR for mostly airlines and travel related industries. I have worked with Delta Airlines, Austrian Air, ANA, Lufthansa, helicopter companies as well as many major hotels and restaurants. Heck I have even made many videos for companies like Domino Pizza and did the voice over narrations on national TV commercials for Smirnoff Vodka, Success, Roomba Vacuum cleaners and many others so I think we at Robot55, have a pretty good grasp of the state of that business.

helicopterExcel Air Service offers helicopter rides around Tokyo for a very reasonable price. Highly recommended!

When it comes to airlines, many airlines are cutting routes, services and amenities to passengers. The so-called “premium carriers” seem to be the hardest hit and the mid-class carriers want to change their image to “premium carrier.”

I think there is a big difference between wanting to be a premium class carrier and actually being one. Changing a middle class carrier into a premium one takes much more than a note handed down from corporate; it takes a fundamental shift in corporate culture. Some, of which, by the way, will be impossible for most carriers to accomplish.

On that note, I also am puzzled at how people perceive the term “Kakuyasu” in Japan. “Kakuyasu” means “super discount.” Most people seem to have a bad image in their head about this word, but I think this is nonsense and I also think that perceptions are quickly changing.

While many may gruff and snort at the term Kakuyasu, the public is eating it up. One good example is the discount liquor store that even put the term “Kakuyasu” in its name: Kakuyasu. Kakuyasu is a discount liquor store that originally started out as a family shop in 1921 and was derided as low class when it first incorporated as a chain discount liquor store in 1982. Now they have 140 stores all over Japan and are #1 in liquor store sales… Kakuyasu even outsells 7-11 in liquor sales in Japan!

So, while, still to this day, some people will hold their noses at the term “Kakuyasu,” the public loves it and has turned this particular store into a smash success that has over $860 million dollars (USD) in annual sales. 

We at Robot55 are targeting companies that want to make videos for the domestic audience as well as the flood of foreigners coming to Japan in the next 5 years and we aim to do that at a price that blows away the competition. The internet search engines give more weight to webpages that are updated often and that includes videos. Why spend ¥300,000 for one video when we can make your entire annual video campaign, including 3 videos for that price? This video below was made for the incredibly reasonable price of ¥80,000. That includes the entire video production team, editing, music and 100% customer satisfaction.

Albatross: http://youtu.be/E5B41Jio1MI

Won’t you contact us and let us give you a quote? We will not be outsold! Send us an email and let’s get started! Email us at: contact@robot55.jp

contact@robot55.jp

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NOTE: So, while the economy tanks and the old school belittles discount services and products, those services continue to make serious in-roads into to public consciousness and then increase their profitability.   

This brings me back to the point of this article and what I set out to write about in the first place. It is an interesting little topic that seems to have slipped between the cracks of the major news outlets. Now, a Chinese Low Cost carrier (LCC) is offering flights from Japan to Chinese for ¥4000. That’s less than  the taxi fare is from my home to downtown Tokyo (and that is only about 20 minutes!)  

Chinese discount carrier Spring Airlines will offer a 4,000 yen one-way ticket between Shanghai and Ibaraki Airport, about 80 kilometers northeast of Tokyo, from September 15 to 29 on a total of 14 flights, it said Wednesday. The discount fare will apply to around 10 percent of the total 180 seats per flight, while fares for other seats are set at between 8,000 yen and 26,000 yen.

Spring Airlines launched chartered flights between the two destinations in July, and has recently received approval from the Ministry of Land, Infrastructure, Transport and Tourism to offer the 4,000 yen ticket.

So, like I said, while some will look down upon and thumb their noses at discount services and products, the public seems to want all it can get…. It reminds me of the old quote about giving the public what they want; 

When massive crowds attended the 1957 funeral of L.B. Mayer, the head of MGM, a writer was quoted as saying: “Well, it only proves what they always say, ‘Give the people what they want, and they’ll come out for it.'”

The smart businessman will recognize this for what it is.

 

ROBOT55は新しいバンドを応援します!

ROBOT55設立前から僕たちは好きなバンドのPVを格安、場合によっては友達割引(=無料)で制作してきました。理由は簡単です – 僕らは音楽のおかげで素晴らしい人生を生きてこられたから、そして好きな音楽のために映像を作ることは僕たちにも幸せを与えてくれるからです。

食べていく為にはこのような活動以外の色々な事をやらなくてはいけないのは事実ですが、こうやって自分たちの心や魂にも栄養を与えてあげないといけませんよね。

「仕事の為」と割り切って心ときめかない事ばかり毎日やっていくには人生は短すぎます。「予定帳には載っていない一番確実な予定」である「死」はいつやってくるか分かりませんから。 Continue Reading…

Sex Pistols, Clash, Gen X, Sheila Rock and Why We Sometimes Make Videos for Free!

Today’s thoughts…I call this:  Sex Pistols, Clash, Gen X, Sheila Rock and Why We Sometimes Make Videos for Free!

Sometimes, my friend Ken and I make promotional music videos for young bands for free – no charge.

Why do we sometimes make rock band videos for free? That’s actually an easy question to answer. Both Ken and I have had a good life provided to us by music. Of course there is much more that we need to accomplish in our short time on this earth, but, until now, music has treated us well. I think we should keep doing work to live and eat (of course) but we also need to do things to nourish our heart, soul and mind.

The reason why I say that we should keep doing these sorts of things in our short time on this planet is because three things that happened to me in 2014:

1) I almost died in September. I wrote about that here in Near Death at the Hospital, Last Month! – Back in Humor, This Month! www.modernmarketingjapan.blogspot.jp/2014/11/where-did-i-go-to-hospital.html

2) I met Sheila Rock the world famous photographer. Sheila took many iconic photos of the SexPistols, the Clash and Generation X (plus a bunch of others that I can’t recall this early in the morning) back in the heyday of London Punk. Sheila told me that, in her youth, she never got paid to take those photos of the Clash, Sex Pistols, etc….She said she did it for fun and because she thought the subjects were “interesting.”

Mike, Sheila Rock (famous photographer) and Kato Madoka at Agnes B event

Mike, Sheila Rock (famous photographer) and Kato Madoka at Agnes B event

I told Sheila that my friend (Ken Nishikawa) and I often I make videos for young bands and don’t ask for money. Some notable ones were Shonen Knife, the Neatbeats, Glen Matlock (original bassist for the Sex Pistols), Bobby’s Bar, Moja, and so many more I can’t recall those either! (You can see several of them at the top of this page) I showed her some of them in the short time we had.

She seemed impressed. She’s a nice lady and a wonderful person.

She was very enthusiastic about us making those videos to help those people. I also told her the bit about how music has given us a wonderful life and, if we can, we wanna pay back and help some young people. Young people, who, if we don’t help them, they will never get a chance of ever having a video of their performance made; no matter if they are genius and talented musicians; luck plays a big part in everyone’s life.

If, after I die, if someone says, “I was lucky to meet Mike Rogers” (or Ken, or Ayumi, or?) then I will be one more person happier.

Sheila really complimented and supported us with her words. She said, “When I took those photos way back when, I never realized what sort of legacy I was recording and the legacy I was leaving for myself. It took many years later, when we went back and looked and saw all these photos I had taken…. It is my statement and reason for life….. Tell your friend that I said to ‘keep it up.'”

3) I think we all must keep making something everyday if we can; something new, fresh, fun and also for posterity’s sake….

We all do what we do to live but I think we also should try do what we do for ourselves and our legacy; “Posterity’s Sake” is a good thing. Let’s live to make something that people will remember you by. Even if you never become famous for it, but just because it is good and is makes someone happy.

Do it for yourself and do it for your loved ones.

Mike Rogers (Photo by Sheila Rock)

Mike Rogers (Photo by Sheila Rock)

OK! There’s three things that Johnny Rotten and I have in common: 1) We are in a photo together at the top of this page; 2) We both have been in punk bands; 3) Both of us have had their photo taken by Sheila Rock…. Thanks Sheila! You are Tops!

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There’s an old saying about regrets:

“Your regrets in life aren’t what you did, but what you didn’t do when you had the chance.” – Anonymous

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MORE! Like our Robot55 Mission Statement:

“We make wonderful productions; for a profit if we can, at a loss if we must. But no matter what, we make wonderful productions.”

As for me, every time I go do a shoot or edit with our team and some of the world-class professionals we work with, I learn something. I learn something on how to become a better artist and craftsman and I learn something about myself.

If we all can remember this everyday of our lives, then I think it helps us to become better. I really do.

I also believe in the Law of Attraction and know that if we keep our eye on it, then we will find those who will support us financially and spiritually.

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We’d like to let folks know who we are and what we do at Robot55. (That’s actually pronounced, “Robot Go Go” as “55” in Japanese can be pronounced as “Go Go.”)

Our Mission Statement says:

“We make wonderful video productions, at a profit if we can; at a loss if we must. But, no matter what, we make wonderful video productions.”

If we are not going to make something with all of our selves and our hearts aren’t it in, we don’t want to do it. Let’s live life to the fullest.

If you are an independent band about to come to Tokyo, won’t you contact us? Depending on our schedule and the type of music you do, maybe we can make some art together!