人類の皆様ご機嫌麗しゅう♬ROBOT55（ロボット・ゴー・ゴー）です！
先週は人間の皆様の間ではお花見で賑わっていたようですが、ROBOT55は撮影や編集でザ・忙殺！
やっと一段落ついたと思ったらぐるりはもう葉桜になっております。
ROBOT55も来年こそは日本の悠久のロマン行事に参加して桜の樹の下でハイオクの油を一気飲みした挙句、ベロンベロンになってカラオケ歌いたい♬
ま、しかしながらこうして忙しいのには当然、色々理由があるんです。 Continue Reading…
Because of the internet, many people no longer have to leave home or take public transportation to and from work; they can perform their job duties from home. This time should be a watershed time for the disabled and handicapped to work and contribute to society. As the father of a girl who is permanently confined to a wheelchair, it has been a sort of mission of mine over all these years to do so. As a small company, we want to help them to do so.
We are in the process of hiring physically impaired folks for our company. At first, just a few folks, they earn decent money editing video. At this very moment, we are looking for someone disabled but has experience editing video using Final Cut. They need to have experience with Final Cut software and be able to observe video footage and listen to music and make edits. Native Japanese ability a must. Experience in video and art and design a plus.
We prefer folks who live in Tokyo or Yokohama, Chiba area. For now, we are merely looking for one experienced person; yes, the hurdle is high. But soon we will be hiring people who have little or no experience and we aim to train them and give them a profitable skill. I will announce that job opening soon. (A Japanese language version of this article will be posted tomorrow).
What is the job precisely? Simply video editing. Look at the photo below. It is a photo of the top of this page. On the left, in the red circles, are two videos. One is 30 seconds, the other is 60 seconds. It is very high quality professional job at a super low price. You can scroll up to the top of this page to click and watch these videos.
Robot55 does professional world-class video productions at a fraction the cost of the competition and we aim to make society a better place with your help.
Here is a new video we made yesterday: (If link doesn’t play, copy and paste this into your browser: https://www.youtube.com/watch?v=PbhtRDMcBTY)
We are now looking to hire a physically impaired person who can perform a part time job doing video editing on Final Cut at home. As with all video editing jobs, this job has no set work hour schedule. The editor can do the work at their convenience. It takes about 3 – 5 hours to edit one video. Then, for the starting pay, they will be paid ¥6,000 ~ ¥9,000 per video. They can get pay raises once they become proficient with our system. The pay is much better than working at a fast food restaurant or convenience store. You never have to use time riding a train back and forth; you never have to leave home. Finish the job and upload it back to us. Simple.
We need to hire someone who has experience with Final Cut video editing soon (part time). I think the work will only be 1 video a week at the start… And then, if business goes well, we can increase. We are very flexible for our part time worker’s schedule too.
The good candidate will need an newer model Apple PC and Wi-Fi at home.
If you are interested or know someone who might be, have them contact us. Let’s work together having fun making videos and making the world a better place to live.
Interested or know someone who might be? Write to Mike or Ken at: contact@robot55.jp
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NOTE: The Politically Correct crowd really confuse me sometimes. So much so, that in an article like this, I am afraid to use certain terminology. Is it OK to say, “Disabled,” or “Handicapped?” I’m not sure. I do not mean to offend anyone and just want to get to the point as quickly as possible. Politically correctness has gotten out of control. I don’t know what to call my own daughter! Some call her disabled, some call her handicapped, some call her wheelchair bound…. I call her “perfect!”
MORE NOTES: Truth be told, everyone has a disability of some sort…
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We are Robot55.
Our Mission Statement is:
“We make wonderful videos productions; for a profit if we can, at a loss if we must. But no matter what, we make wonderful video productions.”
Our Motto is:
“Let’s have fun!”
At Robot55 we make video productions for businesses and services and products, but we also pride ourselves on making videos for art and music. Our starting price is ¥70,000 and we are sure we can work out something that fits your budget. Oh, and we love making band videos too!
Contact us! contact@robot55.jp
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格安, ビデオ制作, ロボット・ゴー・ゴー, 格安ビデオ制作、ROBOT55, ビジネスビデオ制作, ロボット・ゴー・ゴー, ビデオ, ビデオ編集, レストラン, 動画, 紹介動画, 動画制作, 東京, 撮影, 格安,
皆様ご機嫌麗しゅう！ROBOT55（ロボット・ゴー・ゴー）です！
来たる4月3日金曜日「オブラートのないチャット・モンチー（by 綾小路翔）」SU凸KO D凹KOI（すっとこどっこい）のライブでPVの撮影も行います！
PVに出演をしたい方、或いは単純に彼女たちの素晴らしいライブを
因みにPVの曲は知る人ぞ知る大傑作「ブス」。
その赤裸々で痛ましいまでのリアリティ溢れる歌詞に聴く者は涙を禁じ得ません！
Jacket the the first Su Ko D Koi that features the hits “Momanaide” and “Busu.”
名曲「ブス」収録！SU凸KO D凹KOIのEP『一寸先は闇』
そんな訳でロックが好きな人、いや音楽が好きな人は皆んな下北沢MOSAICに集合！
以下チケット購入等のインフォメーションです：
2015.4.3(FRI)下北沢MOSAICにてSU凸KO D凹KOIワンマンライブ決定！！！この日にのpvも撮影します！全員集合！
2015年4月3日金曜日
開場 18:30 / 開演 19:00
前売 ¥2,000 + ¥500 Drink / 当日 ¥2,500 + ¥500 Drink
◎ホームページの仕様が変更されたため、御手数ですがお問い合わせメールの際、返信をご希望とされる方は本文中に返信用のアドレスを入力していただけると幸いです。
◎お取り置き予約はホームページの一番下からお問い合わせいただけます。
※e＋でのチケット販売が1/13から開始されます。こちらにはチケット事前購入特典(4/3のライブ会場受付にて受け取れます)がございますので是非こちらからのご購入、もしくはライブハウスの店頭販売、Su凸ko D凹koiライブ物販にてのチケット購入でも特典がつくのでおすすめしています。
■e+購入ページURL（パソコン／スマートフォン／携帯共通）
http://sort.eplus.jp/sys/T1U14P0010843P006001P002146726P0030001
◎ホームページの仕様が変更されたため、御手数ですがお問い合わせメールの際、返信をご希望とされる方は本文中に返信用のアドレスを入力していただけると幸いです。
In my weekly chores, I produce and direct and make the playlist for a very popular weekly radio show on InterFM entitled, “What the Funday” (Every Sunday morning from 8 am ~ 11 am on InterFM) so I am constantly checking out about 30 to 40 new artists every week. So, I see lots of great stuff. Why not share them with you, dear reader? Yes! Why not?
This Week’s Top 3 New Artist Videos by Robot55 (pronounced: “Robot Go-Go” 「ロボット・ゴー・ゴー」) will showcase what I think are the best of those artists and their videos. So, without any further ado, let’s get into it, shall we?
#3) HAPPY FANGS – Raw Nights (https://www.youtube.com/watch?v=cRZM0DDGgYo&t=10)
I read a review of Happy Fangs that said, “A raucous force of noisy guitar and anthemic vocals that thrill me like the late-1970s sounds of X-Ray Spex, Siouxsie, & Suburban Lawns.” Boing Boing online zine wrote: “Happy Fangs is a war-painted and wiry rock trio. Rebecca brings her high-energy vocals. Mr. Cobra brings his grit-pop guitar. Jess brings her hard-hitting melodic beats.”
Wow! I like that! I just had to check them out. Glad I did! They are at this week’s #3 on the video countdown!
#2) Jordan Allen – Set in Stone (https://www.youtube.com/watch?v=CRkqHK9hErg#t=79)
Some people like to say Jordan Allen is somewhat like Jake Bugg or Alex Turner. I think Jordan Allen has more of that raw sound that I like. The amazing thing about Jordan Allen is that he isn’t signed to an record label! So, since Robot55 is always cheering for the little guy, here he is at #2!
#1) Findlay – Greasy Love (https://www.youtube.com/watch?v=_JwqRHE1Q2E)
Findlay is from London. Findlay is now getting a buzz about her and this great video. She was the opening act for Jake Bugg and performed to a sold out crowd at Dot to Dot 2013. This is Pop Music with an edge…. Because I’m such a wimp (and this is a family web site) I didn’t link to her other video, “Electric Bones.” See that one here: Findlay – Electric Bones (https://www.youtube.com/watch?v=LEWt2-3AO_M)
And finally, this week’s giveaway is Shonen Knife. This was shot in Tokyo and Osaka and the total budget was well under $1000! The girls were thrilled with the video and so were their fans!
Extra! Shonen Knife – Ghost Train (https://www.youtube.com/watch?v=Iyt6A1oefq0)
At Robot55 we make video productions for businesses and services and products, but we also pride ourselves on making videos for art and music. This video was made by the team at Robot55. Our starting price is ¥80,000 and we are sure we can work out something that fits your budget.
Contact us! contact@robot55.jp
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ビデオ制作、格安ビデオ制作、ROBOT55, ロボット・ゴー・ゴー,
Many friends in the west ask me about YouTube in Japan. Well, YouTube is popular in Japan, but when it comes to junior and high school students and the youth market in this country, YouTube has stiff competition and may even be lagging. Arguably the biggest and most popular video sharing platform in this country is Niconico. So this short article is a primer on Niconico, which used to be called Nico Nico Douga. But, even today, just about everyone still calls it “Nico Nico Douga” – even people I know who work there!
“Niko Niko” in Japanese means “Smile.” So, I guess the creators of Niconico wanted to make a play off that word and hence, “Nico Nico”…. Smile!
Alexa lists Niconico as the 8th most visited site in Japan. And here is a list of The Top 10 Most Visited Sites in Japan:
#1 Yahoo.co.jp (Japanese version of portal site) Yes, Yahoo is huge in Japan!
#2 Google.co.jp (Japanese version of portal site)
#3 Amazon.co.jp (Japanese version of portal site)
#4 Fc2.com (a free blog service)
#5 Google.com
#6 YouTube.com
#7 Rakuten.co.jp (Online retail shopping)
#8 Nicovideo.jp
#9 Facebook.com
#10 Twitter.com
Did I just hear your jaw drop to the table? Yeah, that’s right; Niconico is more popular here than Facebook or Twitter!
Niconico started out as Nico Nico Douga; a sort of hi-bred mix of YouTube and Japan’s Denpa 2 Channel. Denpa 2 Channel is a bulletin board system (BBS) that is hugely popular in Japan; especially amongst young people.
While YouTube allows viewers to add comments below the videos, Niconico allows viewers to chat and comment on the video they are watching while they are watching it! It’s pretty neat and definitely a “Japanese Thing.” The comments appear on the screen as viewers watch and they can chat back and forth while watching.
For me, I find the comments on the screen as an interference, but the Japanese kids like to watch and chat at the same time…. It’s somewhat similar to today’s games like Minecraft where one can play while chatting with friends at the same time.
The curious thing, I reckon, about Niconico is that you must sign up to view it, yet it is still hugely popular. I hate signing up for anything! At Niconico , there are two types of registered accounts at Niconico ; Free membership (that’s me!) and Premium-membership. The Premium-membership fee is ¥540 yen a month.
You’d think, though, that few would actually pay to watch videos. Think about it; would you pay about $5 (USD) a month to watch YouTube or use Facebook? Nope? Neither would I. But, in Japan it is different! As of January 2012, Niconico had surpassed 1,500,000 premium members! As of October 31, 2011, Niconico had over 23,690,000 registered users, 6,870,000 mobile users!
Another interesting thing about Niconico is that almost everything on it is User Generated Content whereas YouTube has tons of content that are old TV shows, etc. In fact, due to very strict copyright laws in Japan, it is forbidden to upload TV shows on Niconico.
Niconico users are often making music or remixing existing items with their friends and uploading the finished songs to the website.
Have you ever heard of Hatsune Miku, the Vocaloid? Well, she, uh, her, uh…it? Hatsune Miku became big in Japan through Nico Nico Douga. She is still huge on the site.
Niconico has a huge fan base of “Nico Chuus” (Nico Nico Douga junkies). Kids who watch a huge volume of content on Niconico everyday.
The service is now available in Japanese, English and Chinese so it might seem the company has its expansion plans set up for Asia where BBS is much more popular than in the west. Anyway, next year will be Niconico’s 10th year and she is still going strong. When it comes to a user generated video sharing platform, then I doubt that Niconico is going to be crushed by the competition anytime soon; especially since Niconico has a tight grip on the Japanese youth market.
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Here is a Hatsune Miku video that I captured from Nico Nico Douga for you a while back (it is on YouTube because I figure if you are reading this (in English) then you don’t have access to Niconico!)
ビデオ制作、格安ビデオ制作、ROBOT55, ロボット・ゴー・ゴー,
A few years back, there was a movie about the early Punk Rock movement in New York, called “Blitzkreig Bop.” I thought it was a terrible movie.
A few days ago, while discussing with a friend some video production, our Japanese Rock & Roll Ghost Story, and creating a Rock & Roll boom in Tokyo before the 2020 Olympics, he mentioned that the 1978 film “Blitzkreig Bop” had been made with Japanese sub-titles and was available for free on Youtube! Wow! I checked. He was right!
So, without further ado, for your Sunday morning viewing pleasure, here is “Blitzkreig Bop” the 1978 CBCG’s documentary. Enjoy!
Here’s what Dangerous Minds has to say about this movie:
Three aspiring musicians: Richard Hell, Tom Verlaine and Richard Lloyd were looking for a place “where nothing was happening” for their band Television to play. If nothing was happening then the bar owner had nothing to lose. One day, down in the Bowery, Verlaine and Lloyd spotted a place initialed CBGB-OMFUG. They sidled across, went inside and talked to the owner a former singer and musician Hilly Krystal. As Lloyd recalled in Legs McNeil and Gillian McCain’s essential oral history of punk Please Kill Me, Hilly wanted to know what kinda music they played.
They answered with a question: ‘Well, what does ‘CBGB-OMFUG’ stand for?’ He said, ‘Country, Bluegrass, Blues and Other Music for Uplifting Gourmandizers.’ So we said, ‘Oh yeah, we play a little of that, a little rock, a little country, a little blues, a little bluegrass…’ And Hilly said, ‘Oh, okay, maybe…’ In fact, the only real stipulation for appearing at CBGB’s was to play new music, and although Suicide and Wayne County had already appeared at CBGB’s, it was not until Television, Patti Smith, The Ramones, Blondie, Talking Heads and The Dead Boys started taking up residency that CBGB’s changed from something where nothing happened to somewhere it all happened.
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A HUGE thanks to Alex Kish of Wassuprockerradio! Please go “Like” his FB page
https://www.facebook.com/wassuprockerradio/
ビデオ制作、格安ビデオ制作、ROBOT55, ロボット・ゴー・ゴー,
A still photo of Mr. and Mrs. Matsumoto who ran my favorite local fish store
(写真：格安ビデオ制作、ROBOT55, ロボット・ゴー・ゴー)
Good day, humans! It is I, Robot55 greeting you with 3 more helpful and free video tips on how to make your videos and home photos much better and professional looking.
Of course, many people will say, a great video comes from fantastic camera angles, beautiful people, and great music. But we might have a slight problem there. Most of us do not look like Johnny Depp or Angelina Jolie; we don’t play an instrument and we might have trouble getting great camera angles.
The last time I looked, I didn’t look like Johnny Depp (but thought I’d make quite a charming can of Campbell’s Soup – Andy Warhol would have loved me!) And I also can digitally compose music and my GPS system helps me to take perfect camera angles every time.
But enough about my robot perfection!
Well, at least for your camera angles and lighting, Robot55 can help you out there with our Free Series: Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
At that article you can find links that help you to take better photos and videos in just a snap if you remember the simple tips. For music? Well, if it is your own business video being made yourself, you can make your own music or, just don’t have any music at all. That’s fine too because any video – even without background music – is better than no video at all! Please refer to: 90% OF ALL PEOPLE SAY A VIDEO HELPS TO DECIDE A PURCHASE! (www.robot55.jp/blog/90-of-all-people-say-a-video-helps-to-decide-a-purchase/)
… Oh, and speaking of Andy Warhol, did you know he was quoted as saying, “My idea of a great photo is one with famous people in it that is in focus”?
Indeed. Perhaps making great photos and videos isn’t that difficult if you keep in mind our weekly tips!
Today, here are three extremely simple and important points to help you make a video for your business, service, product or organization that is sure to increase your sales or profitability.
1) Keep your video short!
Research data shows that short videos are better for getting your message out than a long video. Why? Because people will not watch long videos – especially if they are watching on a smart phone or table device. Remember the old Shakespeare line from Hamlet: “Brevity is the soul of wit.”
How many times have you been to a meeting or a wedding where someone had to give a speech and they were boring and kept on talking and talking until you… ZZZZZZzzzzzzz…. Oops? Where was I? Oh, yeah. Keep it short.
For online videos on Youtube, Facebook or your company or business page, three important key numbers are “10 seconds,” “30 seconds”, “60 seconds.”
A ten seconds video? No. But that’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. After that, you’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and anearly 60% by 2 minutes. So it is obvious that your video should be 30 seconds to 60 seconds in length at the most!
Of course, with your business, you probably have several hour’s worth of great information that you want to share with your viewers and potential audience. But, keeping in mind Shakespeare, that means you have to give your audience the most important information they need within a few seconds. Brevity truly is the soul of wit. It takes a great mind and skill to create a good message in a short amount of time.
Catch your audience or potential client’s attention within 30 ~ 60 seconds and they’ll come looking for more information. The data shows this to be a marketing fact. See: More Data Proving That You Need an Online Video For Your Business (www.robot55.jp/blog/more-data-proving-that-you-need-a-video-for-your-business/)
Need help writing a short, but effective script? See: Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (http://robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/)
2) Get Steady Images! Use a Tripod!
A good, heavy tripod will do more to improve your images than just about anything else in your arsenal. And make sure you have a good and heavy tripod. A, light, cheap, flimsy tripod might actually models do more harm than good. You definitely need a tripod for your opening scenes of your business or store (or outside in nature). You may think you have a steady hand, but nothing makes a video look more amateurish than a shaky image. And there is no way you can be more firm and steady than a tripod!
Beside that, how does a tripod help you? Besides holding the camera steady, a tripod allows you to free your hands and give directions or even appear in your own video. Also, when you hand hold a camera, as director, if you speak, your voice will be especially loud as you are right behind the camera. You do need good sound (see #3 below) but, standing behind the camera talking isn’t the way to do that. So always use a tripod!
But what if you don’t have a tripod? If you don’t have a tripod, then brace your camera on a table or a stack of books or some furniture. If you are standing, then lean against a wall or fence to get better support.
Here’s one quick tip for cheapskates (like me) to get great shots without a tripod; sit down on your butt. Bend your knees up and brace your elbows on your knees as support. Wallah! Instant Human Tripod!
Instant human tripod! Retail price? Absolutely free!
3) Get better sound!
Well, one of the worst things about amateur videos is the sound quality. Now, since this is a series about making better videos for free, I’m not going to tell you to go out and buy a microphone for your camera. So, how to get better sound from the microphone that exists on your current camera or smart phone or table device?
a) First off, try not to speak while you are video taping with your camera. The sound will be terrible. The solution? Get close to your subjects and fill the screen with their image; and only have those in the picture speak. Get close! The in-camera microphones are built with automatic limiters so they capture all sound. If the subjects speaking are far from the camera, the limiter will increase voclume and you’ll get more and more background noise (cars driving by, city noises, etc.) Get your subject to fill the screen and speak, that way your microphone will allow you to take the best sound possible. (For more on getting people in the screen correctly, see Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Your image should fill the screen. This will also give you better sound.
Well that’s it for today’s free 3-point lesson.
Of course, if after making your video, you decide that you might want a little more of a professional video production in Japanese or English (or any other language) then please think about us at Robot55. We are specialists in 30 Second and 60 Second videos for all areas of business videos, restaurant videos, service videos, product videos and more. Contact us if you just want to talk about it (free consultations) and let us give you a free estimate.
Or if you have any questions at all about making your own video, feel free to write directly to me and ask away! I’m here to help you! Let’s have fun making videos and making more money for your business!
Email: contact@robot55.jp
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For more free tips:
Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-1/)
Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (http://robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/)
ビデオ制作、格安ビデオ制作、ROBOT55, ロボット・ゴー・ゴー,
（下のアニメを是非観て下さい！英語分からなくっても、面白い短いアニメ！台詞はなにもない！）
For purely your enjoyment today, here’s two animations by a guy I really like named Adam Pesapane who is better known as simply, “Pes.” Pes isn’t that famous in Japan, but he is well known in the animation world in the west. I love animation and have been a Pes fan for a while as his work is a bit “twisted” and I like that.
The first one up is called, “Fresh Guacamole.” It is brilliant in concept yet it seems actually no more difficult to create than the old “Gumby” or “Davey and Goliath” animations from the sixties. (I think – but, actually, what do I know?)
First up is “Fresh Guacamole,” a film that was nominated for the Academy Award for Best Animated Short Film. It is the shortest film ever nominated for an Oscar.
PES (born Adam Pesapane; May 26, 1973) is an American director and stop-motion animator of numerous short films and commercials. In 2013, his short film Fresh Guacamole was nominated for the Academy Award for Best Animated Short Film. It is the shortest film ever nominated for an Oscar. Receiving a B.A. in English Literature at the University of Virginia, PES migrated to film as a storytelling medium. His use of everyday objects and stop-motion animation to create original material is instantly recognizable. His work has been recognized in the United States and internationally, especially the short films Roof Sex, KaBoom!, Game Over, Western Spaghetti, and Fresh Guacamole. He is currently in development on his first feature film, a movie based on the Garbage Pail Kids franchise. An early influence on PES’s animation style is the work of Czech surrealist Jan Švankmajer.
Here is the now classic, “Western Spaghetti.”
OK, so, now that we’re here, might as well show you some of what Czech surrealist Jan Švankmajer created. Be forewarned, this can be a bit bizarre (and sometimes disgusting!) Here’s “Food” by Jan Švankmajer.
When thinking about making your own video production in Japan, sometimes a special, magical touch is to do some sort of animation. An extremely simple, but effective, animation can be done quite cheaply. As usual, though, it’s always a good imagination and a brilliant idea that cuts costs.
We at Robot55 pride ourselves on being experienced creators with a proven track record of working on and creating hit TV and radio shows, as well as commercials.
If you are thinking about an animation, why don’t you give us a shout and then, let’s discuss and get the creative juices flowing. There’s always a great idea that’s an inexpensive idea if we all put our minds to it.
Please contact Ken or Mike at our email address: contact@robot55.jp
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Notes: Not to brag, but, in fact, Mike won first place for a film and animation he made in the Sophomore Class at the well known and famous Moorpark College where he studied Cinematography and Animation for two years under award winning cinematographer and Oscar nominee, Gregory Nava.)
Online Video Marketing isn’t the future of business advertising, it is now! Today! Online Video Marketing is critical to your success right now! If you haven’t taken a seat on the bus on the video marketing train in the year 2015, then you are a tad bit late to the game; but not too late to get in the action.
What are we waiting for? I hope we are not waiting for our competition to do beat us to the punch! Because, if we keep waiting, trust that they will….. Yikes!
If you are running any kind of business, service, product sales, organization or event, then there’s an undeniable mountain of research data and evidence showing that online video marketing needs to be a major consideration in your advertising budget in this day of Smart Phones and tablet devices.
Some people will say, “But we are a small organization and can’t afford video.” But, you can afford video in this day and age! Costs are crashing. Robot55 can make you a professional quality marketing video for less than the price of making 500 professionally designed flyers.
No kidding.
Coca Cola online video
And, think about this; take a big company like Coca Cola. They spend hundreds of millions of dollars annually on Research and Development and advertising budget, they figured out that a video was critical. They even have one on their top page. Think about that: Gee, Coca-Cola spent millions and came to this decision (actually, they’ve been doing it for a few years now). Your organization doesn’t need to spend a penny to do the same: You can capitalize on the research money they spent by coming to the same conclusions they did. How? Just copy what they do.
Toyota Motors webpage has lots of videos on it for end-users. http://toyota.jp/alphard/
Need more convincing?
Market surveys show that over 100 million people per day watch videos online. In a recent survey of shoppers at a major retailer, 90% of all shoppers aid a video was helpful in making further investigation into a shopping and buying decision. The retailer reports that products with videos greatly outsell products without videos.
Recently 75% of company executives told Forbes magazine that they watch work-related videos on business websites at least once a week.
The breakdown is as follows:
*50% of all corporate executives say they watch business-related videos on YouTube
*65% of all corporate executives say they visit the marketer’s website after viewing a video
* According to ComScore the average user spends 16 minutes and 40 seconds watching online video ads every month.
The bottom line here? If you’re not using video for your marketing, then you are missing out on a huge market opportunity and chance to engage with your audience. It’s not just the massive number of people who watch online videos that’s is critically important – it’s the reasons why they watch it; and if a user views your video it’s because they were searching for you or one of your competitors!
When your company, service, product or organization has an online video, not only can you engage with people who do standard Google searches, with video; you can also access hundreds of millions of Youtube viewers (and in Japan, Nico Nico Douga users) as well as Linked in and Facebook users (Facebook now has an “Auotplay” function for video. I wrote about that here: New Facebook Video Function Great For Businesses! And It’s Free! (www.robot55.jp/blog/new-facebook-video-function-great-for-small-businesses-and-its-free/).
When you place a video for your business online, data shows that you have a higher chance of reaching business executives and people who make decisions specifically concerning your business. Everyone knows that a person to person sales pitch is the best way to land the sale, but, when people are scattered all over the country, that’s virtually impossible to do without going bankrupt.
The next best thing to a face to face meeting is video marketing.
Here’s some more jaw dropping data:
According to the Online Publishers Association, 80% of all people shopping were able to recall which company had video on their webpage that they visited in the last month.
*46% of those people took some action after viewing the ad! 26% of them looked for more information; 22% visited the website; 15% visited the company page in the video ad and a whopping 12% purchased the specific product featured in the ad!
With numbers like these, how could anyone not see that a video – in this day and age of short attention spans and advertising clutter – is the best advertising for the buck? And this data shows that with targeted advertising the most desired results are online video.
There is one more thing that is critical that the data shows. When there is an online video on a site, the average viewer will stay on that site an 2 minutes longer than they will on sites that do not have a video.
Sure the numbers above come from surveys. But how about the real world? I’ll have more on that soon, but here is one that is shocking in its implications: The number is 403%. An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.
What are we waiting for my friends?
Get started on making your video for your business, service, product or organization. There is a bunch of free advice on how to make yours for free on this site. Just search for: Video Tips! Make Your Own Video For Your Business For Free! (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Or, if you want a little more professionalism in your video than you have confidence in making yourself, please contact us and let’s get started on discussion on making the video for your business that makes everyone who sees it say, “This looks really good! I’m interested.”
Need free advice on making your own business video or just want to discuss with us? Email the humans who work at Robot55, Mike or Ken: contact@robot55.jp
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NOTE: Data and marketing statistics and numbers from: 18 Big Video Marketing Statistics and What They Mean for Your Business (www.videobrewery.com/blog/18-video-marketing-statistics)
The words to describe video taken from a helicopter are usually, “Fantastic! Epic! Amazing!” That’s what people will say when they see a video taken from air of your business or organization. Having aerial footage taken from a helicopter is a fantastic way to make your video have that “Hollywood Spectacular!” feeling.
It looks great and people also know that it is expensive to make… Or is it?
If you have a business that revolves around a large area of real estate, such as apartments, homes, a school, church, temple, farm, camping, fishing, skiing, horse back riding, and recreation or a river or mountain. Then there is nothing like a video shot from the air to give the viewer an idea of the excitement, expanse and breathtaking view and beauty of what you offer.
But, of course, most small businesses cannot afford a few thousand dollars a day to charter a helicopter and cameraman. And companies today that offer drone services in Japan are quite expensive: I’ve checked and the cheapest I’ve heard about was ¥400,000 per day (which isn’t that bad, really.) The top companies charge ¥1,000,000 per day (about $10,000 USD)
One of the reasons why drones might be so expensive to rent is that there are few seasoned operators; and usage of drones is becoming more and more restricted as they get to become more and pore popular for professionals and enthusiasts alike. One can longer just fly a drone around the neighborhood; people will definitely call the police. Why? A drone is a flying computer and can take photos and videos. This is an invasion of privacy.
This is another reason why aerial video taken by drone is so expensive.
Interestingly, as the use of drones becomes more and more commonplace, some companies have banned the use of them. A major Japanese advertising agency has banned drones for any and all shoots because during a shoot for a major sporting event, the operator of a drone lost control and the drone actually crashed. OK, well a crash is bad, but this is even worse; the drone crashed into one of the events athletes during the event
Oh, I’ll bet that hurt. And I bet that cost the company a lot of money!
So usage of drones requires common sense and expertise and professionalism as well as following the rules and the law (make sure neighbors know what’s up and don’t get bent our of shape when they see a “UFO” buzzing around.)
We are capable of providing aerial footage by drone (and our pilot is experienced and fully insured) for about 1/4 ~ 1/8th what the competition is charging. Our basic one-hour set up and shoot (about 12 minutes of aerial footage – which is way more than your video will need) runs about ¥40,000 ~ ¥100,000 (depending on circumstances).
There’s no company in Japan today that even come close to beating our price for aerial video by drone.
Please contact us and let’s get started on discussion on making the video for your business that makes everyone who sees it say, “Fantastic! Epic! Amazing!”
Email Mike or Ken: contact@robot55.jp