We’ve written extensively about why your videos for Youtube or the Internet should be short, but more information is in that seals the decision: If you are making an advertising videos for your business, restaurant, service, club, whatever, and you want the maximum number of people to see it, then make your video length a 30 seconds maximum!
In March of 2015, we wrote in a previous article (Business and Social Media Videos? Keep it 30 Seconds! 60 Seconds at Most!:
“According to research data by Visible Measures, the internet video audience measurement service: “20% of all your viewers will click away from a video in 10 seconds or fewer.”
That means, we must get the message out about what you or your business is about within the first 5 ~ 10 seconds. Think about it; how many times have you seen a video and then clicked away immediately? If people are going to click away, we might not be able to stop them (depends on their reason for clicking away), but we can at least let them know who/what you or your business is about.
The same data from Visible Measures shows that: “… by 30 seconds, you will lose about 1/3 of your viewers! 45% of all viewers will be gone by 1 minute…” Then it drops off a cliff. “You will lose 60% of your viewers by 2 minutes.”
But even this information is incomplete today. Twitter’s new video platform will not support any videos over 30 seconds! So, whether you agree with that or not, I guess that settles the debate; especially if you want people to re-tweet your video and for the video to go viral!
Case rests, your honor!
So if you want an effective video that will be seen by the widest audience of people on many Social Media Platforms and Youtube, then make it under 30 seconds.
Here’s where you can download the Twitter software for free in order to upload videos to Twitter! https://about.twitter.com/videos-on-twitter
More FREE information on this subject:
Business and Social Media Videos? Keep it 30 Seconds! 60 Seconds at Most! robot55.jp/blog/business-and-social-media-videos-keep-it-30-seconds-60-seconds-at-most/
5 Tips on Why Why Nobody Watches Your Videos on YouTube (or Anywhere Else) robot55.jp/blog/5-tips-on-why-why-nobody-watches-your-videos-on-youtube-or-anywhere-else/
More Data Proving That You Need an Online Video For Your Business (robot55.jp/blog/more-data-proving-that-you-need-a-video-for-your-business/)
For free tips on making your own video:
6 Easy Tips For Making a Viral Video (http://robot55.jp/blog/6-easy-tips-for-making-a-viral-video/)
Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-1/)
Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script!(http://robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/)
Video Tips! Make Your Own Video For Your Business For Free! Pt. 4(（www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-4/)
At Robot55 we make video productions for businesses and services and products, but we also pride ourselves on making videos for art and music. Our starting price is ¥70,000 and we are sure we can work out something that fits your budget. Oh, and we love making band videos too! Contact us! email@example.com
ROBOT55 はビジネス、商業、製品紹介動画の制作のみならず、アートや音楽の映像も創っております。ビジネス動画においてはウェブ動画時代の到来に合わせ、お求めや すい¥70,000という格安価格より承ります。ご予算に応じて皆様にご満足のいく高品質動画を制作致します。勿論インディー・バンド向けPV制作も行っ ております。よ！