こんにちは！ROBOT55（ロボット・ゴー・ゴー）です！
昨日のブログでは商業サイトを運営する９割の方々が動画がビジネスの役に立っていると答えている、というお話をしました。
ただこの数字の対象となっているのは殆どが動画制作に何十万、何百万も予算が使える企業ばかりです。僕ROBOT55はどちらかといえば個人ビジネスの方々がメインのサービスを提供しています。そんな「志は高いが予算は低い」方々にDIYでウェブ動画を制作する為に少しでもお手伝い出来ればと不定期に行なっているのがこの「上手な動画撮影のコツ」シリーズ。 Continue Reading…
With the 2020 Tokyo Olympics coming up, the eyes of the entire world will be on Tokyo and Japan. Along with that, of course, there will be a massive influx of foreigners coming to Japan’s shores and they will be bringing with them their friends and families and that gives us in Japan an incredible business opportunity.
There is, and always will be, another opportunity for smart business people to share their businesses, products, services and ideas with folks outside of Japan through online shopping or auction sites like E-Bay. Did you know that E-Bay annual sales in 2014 were $17.9 billion dollars? And now there is a boom in Japanese online retailers taking advantage of this exploding market.
Last week, we met an extremely smart and charming woman who is the president of an online store called “Very Best Cameras Japan.” Very Best Cameras Japan sells new and used cameras equipment on E-Bay…. And their business is growing by leaps and bounds. The president was proud of her work and of the company, so she wants to expand and increase her sales so she asked us to help her make a video. We did! Here it is:
This video is effective because it is short and to the point. It gives Very Best Cameras Japan a “human face” and allows us, the potential customer, to see the people we are dealing with when making an important purchase. I think she did a fine job and she comes off as, kind, extremely polite, honest and sincere. As a customer, I have no problem with dealing with her for my business.
When thinking about making a video like this, remember the data I shared with you yesterday in “90% of All People Say a Video Helps To Decide a Purchase!”
Important numbers and words:
1) “90%.”
90% is the percentage of online shoppers at a major retailer’s website who said they find online video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with a video sell a lot more than products with no video.
2) “10 seconds.”
That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is. (Read more: www.robot55.jp/blog/90-of-all-people-say-a-video-helps-to-decide-a-purchase/)
At Robot55, we specialize in this sort of English language video for businesses in Japan. All of our staff are seasoned professionals and our narrators have thousands of FM radio shows, How to Video narrations, game narrations, animation narrations and even real TV commercials under our belt. We are proud that we have a stable of true professionals who have lived and worked in TV and radio in Japan.
Not only that, but we help the business owner to write their script in a professional manner… And we are doing that part at no charge!
The business owner merely needs to jot down what they want to say, and we will make it up to be a short and effective business promotion video, in English or Japanese… Of course, we also do subtitles in other languages. I will post the Japanese subtitled version of the above video in another post coming soon.
No one can beat our discount price for this level of quality.
Contact us and let’s get started on making a video for Youtube, Facebook or your homepage that will increase your business and sales.
Email: contact@robot55.jp
Very Best Cameras Japan URL: http://stores.ebay.com/Very-Best-Cameras-Japan
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NOTES: Here is the script for the video above. Use this as a model for your own script!
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ご機嫌麗しゅうすごされてますでしょうか？ROBOT55（ロボット・ゴー・ゴー）です！
今日はタイトルにもあるように商業サイトを運営する９割の方々が動画がビジネスの役に立っていると答えている、というちょっとマジメな市場分析のお話！ Continue Reading…
In yesterday’s post, I pointed out data that showed that 90% of people surveyed say that videos online helped them to decide on a purchase at a major retailer. That shows the power of video for increasing your business and making more money. Please refer to: 90% of All People Say a Video Helps To Decide a Purchase! (If that link doesn’t work, try this: www.robot55.jp/blog/90-of-all-people-say-a-video-helps-to-decide-a-purchase/)
But, that survey was done at a major retailer; big companies can afford expensive video productions. But what about the little guys? That’s where Robot55 comes in. And that’s also why we have started this weekly column: Video Tips! Make Your Own Video For Your Business For Free!
And this is simple. We are going to help you each week correcting the most basic and common mistakes of homemade videos. So, in just a snap, you can make your business (or family videos) MUCH better by just keeping in mind every week’s simple 3 point lessons. These easy tips will greatly improve your video for business and all your home photos and videos of the kids and family too! So, let’s get started:
1) First off, the most common mistake that I see people doing everyday! When using a smart device or smart phone, make sure that the picture is always framed horizontally. Keep a steady hand. Do NOT leave a lot of “head space” in a picture or video.
The image on the left doesn’t fill up the screen. The top of the head is at the halfway point. This is generally bad unless you are going to put in titles above the head. The image on the right fills the screen. This is correct and, judging side by side, you can see for yourself how much better it looks. Get close to your subjects; fill the screen. Do not leave a lot of head space. For a tip, just watch the news on TV when they close up on the anchor person: they get very close. You need to do that for your videos.
2) Do not “pan” a lot (swing the camera around). It is always best to take shorter close ups (like still photos). If the camera is swinging around, it is difficult for the viewer to grasp the image. You can understand what’s going on because you are there shooting the video and you are the cameraman, but for people watching it, especially on a smart device or PC, it only causes headaches. Here watch this if you can. It’s a example of bad “panning” (swinging the camera around):
Your viewers won’t be able to see what you see and they’ll not be able to grasp the images well. Instead of this poor panning method, I’d strongly recommend three shots of the same thing without the pan. See?
I know you want your viewers to be able to see everything, but on a screen, especially a small one, it just doesn’t work out that way well. You are much better off finding the important points and getting up close to them so the viewer can better enjoy the experience. And, like in #1 above, get close. Fill the screen!
3) Here is another basic mistake that might even be the most common. Never take someones picture when they are standing with a big window behind them or the sun behind them; the sun or light must always be behind you the cameraman. Always have the sunlight or lights behind the camera and behind your back. Never have the light source or sun behind the subject of the picture. Here’s a simple example of two photos taken in the exact same spot. One has the light behind the subject; the other has the light behind the cameraman.
Oh my god! On the photo on the left I look terrible! But, well, we can’t fix my face. The lighting though is a wreck as it is behind the subject and facing the camera. This is no good at all. What to do? We switched standing positions. In the photo on the right the cameraman is now standing with the window behind his back! I look much better (but a tad bit hung over! Yikes!)
Well, folks, that’s it for today’s simple three point lesson. Keep in mind these three simple points and your home and business videos (and your family photos or vacation and those birthday parties, picnics and weddings) will all be much better!
Seriously, I went to university to learn this stuff and that cost lots of money and time wasted not doing homework. But, because dear reader (you) are so cool, here’s information you need for absolutely free.
If you have any questions at all, feel free to write directly to me and ask away!
email: contact@robot55.jp
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For more free tips:
Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-1/)
Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (http://robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/)
Video Tips! Make Your Own Video For Your Business For Free! Pt. 4(（www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-4/)
A video for your business, service, bar or restaurant placed on Youtube, your webpage and Facebook will help increase your business, sales and bring in more customers!
If you’ve been thinking about making a video for your business then smart move! Here’s some eye-opening statistics about web video for your business that you need to know:
Please refer to: 4 Big Numbers About User Engagement with Video Content (If link doesn’t work, copy and paste this: http://www.videobrewery.com/blog/18-video-marketing-statistics) Here are highlights from that article:
Video Content! Important numbers and words:
1) “90%.”
90% is the percentage of online shoppers at a major retailer’s website who said they find online video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with a video sell a lot more than products with no video.
2) “10 seconds.”
That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is.
3) “15 seconds.”
According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down. Those shorties are only shared 18% more often than videos of longer than 1 minute.
So, you see? Video can help your business to, sell more, reach more people, grow and make you more money!
But, perhaps you are not so sure yet and are not willing to spend money on a professionally made video just yet? We totally understand. That why we at Robot55 offer discount professional quality 30 second and 60 second videos for your business at a super reasonable cost. Prices starting from ¥70,000 each!
Won’t you contact us and let’s get started on increasing your business! Email: contact@robot55.jp
Want to see some videos we have made for happy customers in the last few weeks at a reasonable price?
See our Youtube page: https://www.youtube.com/channel/UCCRBSdzh-E4_bRM_akdRAAQ
この前もチラっと書きましたが、ROBOT55（ロボット・ゴー・ゴー）は先日分倍河原というところに撮影に行きました。
新宿から京王線に揺られて30分、府中の次の駅です。
閑静だけど駅前商店街にはお店もちゃんとある、とっても住みやすそうな場所なんですが、ここ、実は鎌倉時代に「分倍河原の戦い」って大きな戦があったところ。 Continue Reading…
When you choose a business partner, it is the same as choosing a marriage partner; you have to choose carefully. And, once you do decide, you must accept that partner as is, good parts and bad, warts and all.
It takes much dedication to make marriage work, whether it is between a man and a woman or between business partners. Dedication requires respect. That means respect for yourself and respect for your partner; as well as respect for what you are doing.
To paraphrase what a friend once told me: “To find and make a partnership (or marriage) is good. Getting a divorce is okay. Having an affair is a mistake, but, polygamy is an absolute ‘No!'”
If you expect that your partner is going to stick with you through thick and thin, then you must realize that they will desire and expect the same from you. This takes complete and total dedication.
In today’s market, with jobs getting tougher and tougher to come by, your company and your partners deserve your total dedication. If you won’t dedicate yourself, there are plenty of others who will gladly take your place. Why should your partner accept a half a loaf of bread from you when someone else will provide a full loaf?
Respect your partner. Respect yourself. There is no substitute for total dedication.
We at Robot55 take our partners very seriously and strive to give them 100% satisfaction and dedication. We will not accept a “90%” satisfaction rate; 100% or bust! We aim to do every project with the goal of making something special and something that we all can be proud of no matter what.
Just like our company mission statement says:
I think it is this dedication to quality for video productions, whether they are in English, Japanese or other languages is, besides price, what sets us apart from the competition.
Please contact us and let’s discuss making your video production in Tokyo. Email: contact@robot55.jp
Everyone knows the language of love. Everyone knows the language of happiness. Those feeling go past man made languages and borders.
I’ve been talking about the Olympics a lot recently as those will be bringing Japan back into the international spotlight (for good and bad) once again. It will be bringing lots of foreign tourists here too.
I think lots of people will be very surprised when they come to Japan and see just how popular American cartoon stars are in Japan. In fact, some of them are much more popular in Japan than they are in the USA?
The president of TV Tokyo (they own the rights to the Peanuts cartoons and characters) once told me that sales of Snoopy in Japan surpass those of the entire United States and Europe put together. Did you also know that Winnie the Pooh massively outsells Mickey Mouse in Japan too?
Winnie and Snoopy truly are superstars in Japan!
Of course, though, everyone already knows that Japan loves Winnie the Pooh, Mickey Mouse and Snoopy, but did you know that Betty Boop was popular in Japan before any of them? It’s true. And Betty Boop was popular in japan in the 1930s!
I think it is because Betty Boop could speak Japanese… No. Really. I’m not making it up. Watch this cartoon and see for yourself. In it, she sings in Japanese and dances. Her Japanese is pretty darned good too!
Here is a 1935 Max Fleischer produced Betty Boop cartoon called “A Language All My Own.” Max Fleischer was famous for Betty Boop, Koko the Clown, Superman and Popeye.
Wikipedia says about this cartoon:
The studio produced this short after discovering that Betty was very popular in Japan. Animator Myron Waldman, worried that Betty’s gestures might offend the conservative Japanese audience, asked a group of Japanese college students to review his work. Having Betty sing in Japanese also allowed her to slip a racy comment past the Hays Office: one of the lyrics in the Japanese song translates to “Come to bed with me and we’ll boop-oop-a-doop!” “Come to bed with me and we’ll boop-oop-a-doop”
Indeed! Please enjoy this 5 minute cartoon from a simpler time from yesteryear! This is so charming. You don’t get any more eclectic than this!(Betty starts singing in Japanese at about 3:45!)
Betty Boop? You kidding me? I wouldn’t kick her out of bed for eating rice crackers!
I think it is interesting the date of this cartoon; it is a mere 5 years before the 1940 Tokyo Olympics were scheduled to start! Just like today, 5 years until the 2020 Tokyo Olympics! This just shows that a good film or video production in English or Japanese truly does speak a million words!
Oh, and here’s one more thing that will blow your mind, Betty Boop is STILL popular in Japan! I see her image on girl’s bags and accessories and see her image on posters around Tokyo to this very day… I’d bet that, in 2015, Betty Boop is much more popular in Japan than in the States.
They say a picture speaks a thousand words. And we all agree with that, right?
Well, if a mere photo speaks a thousand words, then a video speaks millions. Here is a video that I found while searching for images for a client. Actually, I cried at about 1:40 of the video where the mom is serving food to the two kids and the song, Shojyoji no Tanuki Bayashi 「証城寺の狸囃子」（しょうじょうじのたぬきばやし) , is played. My mother used to sing that song for me at bedtime when I was a little boy.
This video shows the life of a typical Japanese family in 1966. It was filmed by a German TV crew. This is quite enjoyable as it shows the family and their daily life; waking in the morning; going to work and school; the day’s events and coming home at night.
Please pay attention because there are many very cool shots of Tokyo intersections, the train stations, an old TV and much more. But one thing really struck me about life in Japan: Basically, things haven’t changed all that much since 1966 to today: kids still wear uniforms, the family unit is still strong, the train stations look the same. It’s wonderful. The more things change, the more they stay the same.
Here is the video:
1966 Japanese Family Life (if the video doesn’t play, click here:https://www.youtube.com/watch?v=qvoZjbp9R1w)
I watched the entire film and enjoyed it immensely so I thought we should share it with you.
Having a film like this immortalizes this family and this slice of time.
Having videos of the family is great and it is wonderful to see everyone prosperous and healthy.
When it comes to family videos, the cameras nowadays make great videos for the family. But for the business, and those special occasions, you want to show customers and potential customers your dedication to quality and care, then a professionally made video from the Tokyo production team of Robot55 could be the answer you are looking for.
The video above is 45 years old and is still very cool and cost several tens of thousands of dollars to create. But, a top-quality professional 60-second video showing people your shop, restaurant or business done by Robot55 can be made as low as ¥70,000!
Let’s do the math, the Tokyo Olympics is coming in 5 years, so your video can help your business greatly in that time and beyond. 5 years x 365 days a year = 1,825. ¥70,000 / ¥1,825 is ¥38 yen a day. (¥4 a day if we are looking at it from a 45-year calculation!)
Could there be any better, cheaper, more effective way to drive customers using a smart phone or other device to find your business than a video on Youtube or your webpage? Contact us at Robot55! email:contact@robot55.jp
これがきっと人間界でいう「ションベン小僧・マーライオン」シンドロームなのかな？
……. そんな事はともかく巷では2020年の東京オリンピックに向けてビジネス・チャンス到来！って感じみたいですね。 Continue Reading…
