All posts in “動画制作”

Is Your “Noren” Too Low? Izakaya? Chain New Youtube Video

2015年2月11日 / No Comments

In Japan, a Noren is the cloth sheet that hangs at the front of any establishment that shows that they are open for business. A customer must usually lift the Noren to enter any shop.

If a “Noren is too low,” then it is said that it becomes difficult for new customers to enter because they cannot see the inside of the shop. So, a Noren that is “Too Low” is bad for business. People want to be able to see inside your shop to see the look and atmosphere and staff. If they cannot, many people will hesitate to enter.

But, when you stop to think about it, if a customer is already at your shop’s entrance to where they can just lift up the Noren to look in, then you already have them at your shop’s front door and that’s half the battle of just getting them inside and becoming a customer.

But how about people who are far away or standing at the station waiting for friends and looking for a suitable place to dine or shop? Well, that’s where a video on Youtube and then embedded into your webpage or Facebook page or other Social Media can help you to get new customers and to help them to find you and enter your shop! With Youtube video, people can see inside your shop, meet you and see what kind of a place you are running, and then they can feel comfortable entering for the very first time.

You know what the old saying is? “Familiarity breeds content.” If people know what the inside of your place looks like and who you and the staff are, it makes it MUCH easier for them to enter.

There’s an interesting bar and eating establishment near Fuchu station named Chain. The restaurant specializes in a friendly and warm atmosphere and various dishes featuring quality beef and other cuts of choice meat braised or pan fried. I tried several of the dishes and they were quite delicious.

chain izakaya

Chain is run by a husband and wife team of Masamichi and Takeo Suzuki.

Chain doesn’t have their own webpage, but they decided to make a video for Youtube and place it on their Facebook page as well as on other social media sites. So we took the Robot55 team out to Chain and made the video for them and their customers as well as potential new customers.

Here is the video. I think with this, you can see what sort of place Chain is and the kind of people running it as well as get an idea about the food and drink menu.

With a video like this on your website or Facebook page or blog, new and first time customers can get a glimpse of what’s inside.

It makes it every easy for folks to lift the Noren at your shop and come on in. And that is good for your business!

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Izakaya? Chain

１８３－００４５ 東京都府中市美好町３－２－２－２０１号

3-2-2-201 Miyoshi-Cho, Fuchu City, Tokyo.

Hours: Mon – Sun:5:00 pm – 12:00 am

Tele: 042－207－2941

Map: http://yahoo.jp/fkvWZ9

 

 

Video Tips! Make Your Own Video For Your Business For Free! Pt. 1〜ビジネス動画を自分で作ってみよう！その１〜

2015年2月9日 / No Comments

Making a video to place on Youtube and Facebook, Twitter, Blogs and other cool Social Media is a great way to get the word out about your business. Lots of people are now searching for videos on Youtube when they look for a restaurant or coffee shop or other businesses that are in the local area.

Here is a video for a local hairstyling shop. In just 30 Seconds, you know the staff and the interior and atmosphere of this small, friendly hair styling salon:

Think about it: You are at the train station waiting for your friends to go, say, drink some beer and eat Yakitori. But you don’t know any good places around. The usual way is to search Tabelog or Gurunavi, and that’s OK, but static photos don’t show you what kind of place or the atmosphere as well as we want. The new way people are doing the search is on Youtube. Why? Because a Youtube video can show customers your place and the food or products/services and the atmosphere much better than any still photos can.

Here is the screen capture of a web page for a fabulous bar in Shinjuku named Albatross:

Screen shot 2015-02-09 at 15.17.35

This is your typical web page today. It serves a purpose, but it doesn’t make people “want” to visit.

We went to Albatross the other day and shot the video for them that they need. Here is is. Compare this video with the webpage above and tell me which makes you want to go check the establishment out!

Watching the above video makes you want to visit Albatross. It looks like a very cool place to stop for a drink while visiting Tokyo. It’s very “Japanese”!

The plan for this video is to embed the video into the Albatross webpage above and to make the page “come alive.” A webpage shouldn’t just be a “digital poster,” it should offer the visitor a total multi-media experience that actually makes them want to visit for themselves. I will post the new page as soon as they embed the video. But I think you get my meaning here; the video makes the place “come alive” and shows you exactly what the interior is like and how warm and fun and what the staff are like; you needn’t be a stranger on your first visit!

Of course, the Albatross video above is made by the professionals at Robot55 and cost ¥80,000. It is classy and effective. If you use the video for, say, 5 years, that comes out to a price of only about ¥43 per day; there isn’t a cheaper, more effective way to increase your business today!

¥43 yen per day? Think about it!

But what about a guy who isn’t sure of spending the money and wants to make a video on their own just to “try it out”? Great! Good idea! We are here also to give you support. There are lots of people who we call “Youtubers” who are making their own videos and doing well at selling their product or service.

Here’s a funny one: Cooking With Dog!

cooking with dog

Cooking With Dog is one of the better homemade productions, but, I think you can see it is an amateur production. I think it is good enough for what they want to accomplish. Perhaps if they were a restaurant, they’d want better quality (and not have dogs in the kitchen! Ahem…)

I figure they spent a few days shooting and putting this together. Which might not be good for you, especially if you are trying to run a business. But, all in all, still pretty good for an establishment that hasn’t the money for a proper professionally made video; no matter how cheap it is!. Heck this is of a lot better than nothing! Depending on your goals, any presence on Youtube is better than no presence at all.

There are many small things that can be done to “up your game” when making a video to help increase your business.

Here, on Robot55, we will start this new series on “Making a homemade video” that can help your business; starting today. It will include tons of tips and tricks we’ve learned from over 30 years experience in the video business and we are giving this advice away for absolutely free.

Next week, I will help you out with the most basic problems of these homemade videos: Composition of images and making your sound better.

Hope to see you next week!

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For more free tips on how to better make your business video for free:

Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-1/)
Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (http://robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/)
Video Tips! Make Your Own Video For Your Business For Free! Pt. 4(（www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-4/)

 

Multi-Media Marketing Concept and Keeping a Theme

2015年2月7日 / No Comments

(Image at top: Movie shoot before Jan. 26, Shin Nen Kai “New Year’s Party” event.)

This post is about keeping a constant theme throughout a marketing campaign regardless of the media. It involves print media, FM radio, and Digital Signage.

 

We held our annual “Shin Nen kai” (Rock and Roll New Year’s Party) on Jan. 26, 2014 at Milky Way in Shibuya, in Tokyo. It was a wonderful event and was “sold out” months in advance. When all was said and done and the concert/party over, I was told by the manager of Milky Way that this night had set the record for attendance (and alcohol and drink sales) at his establishment.

Sold out months in advance and setting a record for attendance? A promoters dream come true.

From November of 2014, the concept for the entire concert/party was established. This was the event poster:

Jan. 26, 2015 at Shibuya Milky Way

Jan. 26, 2015 at Shibuya Milky Way

I designed the poster concept based on an old Motown poster that I had always liked. I thought the red and yellow tones fit the image of a New Year’s party in Japan. So we went with this.

In order to keep the concept consistent and marketing all on the same theme, I made a FM radio commercial that ran on the radio station from Mid-December 2014 until the morning of the actual event on Jan. 26, 2015.

Using the radio commercial as the sound base we also made a Youtube commercial for the event. It was a commercial in Japanese and English. For the images for the Youtube commercial, we simply imported the data from the poster created in Photoshop (and a few images from a former Digital Signage work) and made a “moving poster” as seen here:

The poster was created on Photoshop. A radio commercial for the radio station was created. Then the elements from the poster were layered over the radio commercial to create the “TV Ad” (Digital Signage).

In this way, we can make an effective advertising campaign with an easily recognizable and consistent theme… And we can do it for very low costs.

Was this a successful campaign and event bringing the station several months worth of promotion for dirt cheap? The venue was “sold out” a month in advance and we set the record for attendance at that establishment; people are still talking about it now…

If the proof is in the eating, then I guess that’s proof of a smash success.

Oh, by the way, why are people still talking about this event (and I suspect they will be talking about it for a very long time)? Because all of February, we are giving away 7 posters signed by all the band members along with an official backstage pass.

Signed Poster

Signed Poster

Want a poster? Send an email to: wtf@interfm.jp by Feb. 22, 2015.

*Of course, in fact, this blog post is a continuation of that promotion!