人類の皆様、ご機嫌麗しゅう！ROBOT55（ロボット・ゴー・ゴー）です！
「志は高いが予算は低い」方々がスマホを使ってDIYでウェブ動画、特にお店・商品紹介動画やビジネス動画を制作する上で、少しでもお役に立てればとROBOT55が不定期に行なっているのがこの「上手な動画撮影のコツ」シリーズ。
しかし折角素敵な動画を作っても、誰の目にも止まらなかったらビジネスの役には立ちませんし、フツーに切ないですよね…
そんな訳で本日は若干嗜好を変えまして「バズる動画の傾向と対策」と称し、一般的にどんな動画が広まりやすいのかを短く簡潔にまとめてみました！ Continue Reading…
We’re back to this Week’s Top 3 New Artist Videos by Robot55 (pronounced: “Robot Go-Go” 「ロボット・ゴー・ゴー」) where we showcase what I think are the best three artists of the week and showcase their videos. These are all videos of bands that I have been playing on my regular weekly FM radio show, “What the Funday” on InterFM that is broadcast all over Japan! (Please come and “Like” our FB page if you like cool Alternative sounds and get information as to how you can hear the show anywhere in the world for free!
First off, I’d like to introduce this delightful band from London, England. They released their debut album “Out of View” on 28 January 2013, which went in at number 8 in the UK Indie Breakers Chart, and number 2 in the UK Record Store Chart. I’ve been playing today’s song every week for the last three weeks. I love it!
The Just Joans are David, Katie, Chris, Allan, Doog, Fraser. They are named after the Daily Record’s “Agony Aunt” and make music about everyday angst. Currently the are based in Glasgow, Scotland. I love the song but also appreciate how they did their video production on the cheap and were still able to pull my heartstrings and give me a chuckle.
Just Joans – Hey Boy…… Your oh so sensitive (https://www.youtube.com/watch?v=rn1YBRmmXig)
Next up is a fab Garage Punk band from Los Angeles, CA who are really making a name for themselves. Adam Bones on guitar & Rikki Styxx on drums are from L.A. and recently have been touring and opening for some big names.
A review in Buzzbands LA says: “The Two Tens serve up lightning-quick garage rock that turns the clock back to first-wave punk. The single “Scene” persistently asks “Where’s your scene?” and delivers an answer in just over two minutes: Wherever you’re keeping your old Ramones vinyl.”
The Two Tens “Scene” https://www.youtube.com/watch?v=XLVXDPSdGD4
And now this week’s Freebie. Today is Glen Matlock, the original bassist for the Sex Pistols. The “Original” Sex Pistol, Glen Matlock, performed “Yeah Right” live at O-WEST, Shibuya, Tokyo, Japan on 5, February, 2014. By the way, did you know that Glen Matlock was actually the one who wrote the Pistols’ classic, “Pretty Vacant”? Here he is doing his original song that was released as a single, “Yeah Right!”
Well that’s the Top 3 for this week.
Check out last week’s Top 3 here: This Week’s Top 3 New Artist Videos & Shonen Knife!〜ミュージックビデオも制作 robot55.jp/blog/this-weeks-top-3-new-artist-videos-shonen-knife/
See you next week with more cool alternative/underground/new artists!
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At Robot55 we make video productions for businesses and services and products, but we also pride ourselves on making videos for art and music. This video was made by the team at Robot55. Our starting price is ¥80,000 and we are sure we can work out something that fits your budget. Oh, and we love making band videos too!
Contact us! contact@robot55.jp
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ビデオ制作、ロボット・ゴー・ゴー,
人間の皆様、ご機嫌麗しゅう！ROBOT55（ロボット・ゴー・ゴー）です！
先月の話になりますが、eBayで主に海外向けにビンテージ・アナログ・カメラの本体及びパーツを販売しているVery Best Cameras Japanという会社さんのビジネス紹介ビデオを撮影しに東京都千代田区の本社に行ってきました！ Continue Reading…
In yesterday’s post, “6 Easy Tips For Making a Viral Video” (robot55.jp/blog/6-easy-tips-for-making-a-viral-video/) I mentioned that after making your video, you simply must have a promotion plan. Here is a snippet from that article:
Once the video is made, you must promote! And that means getting everyone down to the computer keyboards and posting the video link anywhere and everywhere possible. And I don’t mean just do it one day and then drop it; you must have a thought out plan of action that runs a few months. Rome wasn’t built in a day, you know! This doesn’t happen by magic, it takes effort. The video on the company webpage, YouTube, Facebook, Twitter, company blogs, Linkedin, all social media and everywhere is critical for your success. Get your team to think about possibilities. Make a daily schedule showing assignments.
Of course you could spend a ton of money on promoting your video, but, then again, doesn’t that sort of defeat the purpose? You intend upon making a viral because it is great promotion; it is believable (because regular people are promoting you) and, so, it is cost effective. So we don’t want to spend a ton of money on advertising for our advertisement (sounds absurd when it is put that way, doesn’t it?)
To that end (not spending a ton of money and making an effort) I then introduced dear reader to an artist named Stefano who has made the effort to make a name for himself by making drawings on Euro Bank Notes to promote himself and to make his artistic impression (and protest). His costs must be close to a few dollars but the biggest cost is time, toil and sweat…. But what is the price of fame? Today, Stefano is all over the news and has a reputation of ill-repute, or honor – depending on who you talk to. He is a big name all over the European press.
Stefano Art: No Trespassing!
Now, I hear that defacing or drawing on a Euro Bank Note is not a crime, so I think this is a great way to Guerilla Market your name. Even if it were a crime, good art offends someone and good art might often be considered “dangerous” to the Powers that Be. So I don’t want to get into a discussion on the morality of drawing on bank notes or spray painting trains (that’s a subject for discussion concerning private property rights and not for this space!) After all, wasn’t Elvis Presley, the Beatles, the Sex Pistols all considered dangerous at their time and they were subject to book burnings and bans?
Stefano, just by himself drawing on bank notes, isn’t such an original idea. In fact, I remember seeing bank notes that had illustrations on them when I was a child. In my teens, I used to draw pictures on bank notes hoping that, someday, they’d come back to me and I’d see them. I never did see any because they never came back and I drew on hundreds of them.
The point I want to make in showing Stefano is that he made the effort. Can you imagine how many bank notes and how long and how often he had to draw on them, over and over and over? How tedious it must be. Is he still doing it? Yes, it seems. Stefano has been doing this since Feb. 2014. He draws his art and then scans it and then puts the notes back out into the public!
Genius! See? He used the internet to promote his art. By scanning it, the images wind up all over the news, blogs, and social media such as Facebook. I love it!
Interestingly, there is another “Buzz” going in related to bank notes, and drawing on them. This time from Canada! Everyone knows who Mr. Spock is, right? Well, the guy who played Mr. Spock in TV and movies, Leonard Nimoy, passed away a few weeks ago. Rest in Peace.
Well, as with many cultural icons of the modern age, it seems, in some places, especially Canada, Mr. Spock might be more famous in death than in life.
The Canadian government has asked people to stop drawing Mr. Spock on $5 dollar Canadian bank notes. The practice of doing so has become so popular that there is even a name for it and it is called, “Spocking.”
Sky News reports: Canadians Asked To Stop ‘Spocking’ Bank Notes (news.sky.com/story/1438456/canadians-asked-to-stop-spocking-bank-notes).
From the article:
Canadians have been asked to stop drawing Leonard Nimoy-inspired Mr Spock pictures on their $5 bank notes. For years, fans of the famous Star Trek character have been scribbling on the face of former PM Wilfrid Laurier – Canada’s first Francophone prime minister – on $5 banknotes. This gathered pace last week with the death of the actor. Canada’s central bank said earlier in the week that it was not illegal to add Spock’s pointy Vulcan ears, sharp eyebrows and signature bowl haircut to the notes. However, it did encourage citizens to stop their scribbling.
Yeah. The government of the EU and Canada are destroying the value of their respective currencies by money printing and deficit spending, but they don’t want you scribbling doodles on the money. Ha!
Canada destroys the value of the currency by money printing but they don’t want you scribbling doodles on the money. Ironic?
Anyone else see the irony in all this?
Anyway, enough of my political statements. I merely wanted to show you these things and perhaps help kick-start your creative mind to think of new and novel ways to promote without spending so much money! I hope these ideas help you.
See you next time….
Now where is that stack of ¥1000 yen bills and that permanent black marker I bought the other day?
Well, have you ever wondered why some videos go viral? Have you ever wondered how to make a viral video? Well, today, you might be in luck; here’s more free tips.
We been working on producing a viral video for a famous Japanese company. I hope to be able to show that one to everyone soon; we are all expecting that it will be a hit. But in the meantime, to that end, I have been researching data and studying how to make a viral video. You know making a viral video isn’t just blind luck; there is a method to the madness. The making of a viral video comes down to three things: 1) A scientific approach (understanding your target audience and they way they think) and; 2) The artistic touch (humor or a great idea) and; 3) Luck.
Yes, of course, like with everything in life, luck is important. While I cannot guarantee that you will make a viral video by following my points below, I can guarantee that these points will increase your odds of making one. There are 6 key factors in making a viral video and that you definitely will benefit by reading this article.
1) Be funny or outrageous!
Funny and outrageous is probably the best way to go viral. Problem is, how many of us are “funny”? And, even if we are, for business use, is it widely acceptable? (I mean is it “family friendly?)
I write, produce and direct an extremely popular Sunday morning show in Japan. We are pretty outrageous (by Japan standards) for our humor. In our program, we often make “corners” in our show for sponsors. I’ve noticed one thing about big company sponsors; they love you doing outrageous stuff and think it’s hilarious on your show, but they don’t want you doing that on their sponsored part of the show! I mean, they laugh out loud when you make jokes that they are not a part of; but when they get involved they suddenly become VERY conservative.
It reminds me of something I was told many years ago by a Program Director at a big Tokyo radio station (when my program’s rating were breaking the charts). He called me to his office and said, “I want you guys to be funny… But try not to be so funny.” No kidding. I told him that we are either funny or we aren’t… But it is important to keep your target audience in mind!
Like I said, people at companies like it if you do wild and crazy stuff, and “push the envelope,” but they don’t like it when they are a part of it, and their (your) boss is breathing down their (your) necks. So keep that in mind.
Being funny but being widely acceptable? Wow! Of course, that ups the ante quite a lot and makes things much more difficult: How to be funny, yet not take the chance of offending anybody? I suggest talking with your staff! Use the funny and crazy people inside your company or hire professionals (and I mean people who do write humor or comedy for a living! It can be expensive, but it ups your odds of success.)
Here’s a good idea that can’t possible offend anyone (except this kid’s mom!)
2) Think “How would a Las Vegas Magician do it?”
When making your video, remember to try to think like a Las Vegas musician. Remember the last time you saw a good magician? When the magician showed you a trick that made you go “Wow!” You immediately wanted to see it again and you wanted your friends and family to see it too, right? That’s a secret to getting a video go viral.
3) Promote ONE idea and ONE idea only. Don’t Hard Sell!
This is actually kind of easy. Of course you all have heard the “KISS Principle”? The KISS Principle is: Keep it simple, stupid! If you have a great idea, then don’t clutter the message with extraneous information. A great example is the video below. At the end, it shows the product. Simple and sweet!
Now, imagine if, at the end of the commercial, they went through a litany of information like: ingredients, a sale, what grocery stores were carrying the product, their new gallon can? That would just ruin the short and simple message. So keep it as short as possible. Remember: “Brevity is the soul of wit” – Shakepeare
4) Use highly quality production
There’s nothing that more of a turnoff to your video than poor production. The three worst offenders are: Poor lighting; poor sound; and poor or out of focus camera work.
Now, if you are a small company, then professional video services might be just out of reach of your budget. But fear not! I give free video tips every week on this very webpage! Please check out our regular column: Video Tips! Make Your Own Video For Your Business For Free! Part 2〜ビジネス動画を自分で作ってみよう！その２〜 (robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Here is a TV commercial that I worked on and that is my voice at the end. But I think this is a fine example of the kind of idea that is “cute” and could go viral (if it weren’t on TV constantly already). The idea is simple and funny and I think everyone can relate to it and it is a hit TV commercial.
The guys can especially relate to the second one where they were embarrassed in front of the beautiful women because of their silly antics!
5) Promote!
Once the video is made, you must promote! And that means getting everyone down to the computer keyboards and posting the video link anywhere and everywhere possible. And I don’t mean just do it one day and then drop it; you must have a thought out plan of action that runs a few months. Rome wasn’t built in a day, you know! This doesn’t happen by magic, it takes effort. The video on the company webpage, YouTube, Facebook, Twitter, company blogs, Linkedin, all social media and everywhere is critical for your success. Get your team to think about possibilities. Make a daily schedule showing assignments.
Of course you could spend a ton of money on promoting your video, but, then again, doesn’t that sort of defeat the purpose? You intend upon making a viral because it is great promotion; it is believable (because regular people are promoting you) and, so, it is cost effective.So we don’t want to spend a ton of money on advertising for our advertisement (sounds absurd when it is put that way, doesn’t it?)
But what to do? Need a good idea? Need to “think out of the box”? Check this out:
Ever heard of a Greek artist named “Stefano”? He is drawing pictures on Euro bank notes and has become famous for doing so.Will he become rich? I don’t know, but he has very wide name recognition and hasn’t spent much money, only time and effort.
Stefanos has hijacked the euro banknotes including small characters to transform the traditional engravings into scenes to protest and promote himself (lots of good art is protest, is it not?) Of course, I won’t condone this (wink! wink!) but, you have to admit that, by doing this, Stefano has made a big name for himself… A what did it cost him? Not much. He’s all over the European and worldwide press.
Here’s a few examples. This is pure genius in viral marketing.
Stefano and skateboarders. This is some of his “safe” designs.
Stefano pushes the envelope…
6) Keep it short!
From our post entitled: 90% of All People Say a Video Helps To Decide a Purchase!〜購入の決め手はビデオ広告！(robot55.jp/blog/90-of-all-people-say-a-video- helps-to-decide-a-purchase/)
According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down. Those shorties are only shared 18% more often than videos of longer than 1 minute.
Also, according to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes.
So keep it short!
And finally, #7! (OK, I said there were six tips, but there’s 7! So sue me!)
7) Use a cat!
(Chuckle!) When all else fails, then use a cat. This is, I think, the Hail Mary pass of all ways to do a viral video… But hey, Grumpy Cat has over 7.5 million “Likes” on Facebook, so who am I to argue with a successful cat? I wanted to use a cat for the top photo of this blog post, but we don’t have a cat…
So, I’m hoping instead of always peeing on the rug, our dog can get a few million Facebook friends and start making millions too! I’m going to name him, “Sort of Grumpy Dog.”
If you have any questions at all, please feel free to contact me, Mike, or Ken at Robot55: Email: contact@robot55.jp
We promise to help you, even with free advice, if you need it. Let’s have fun and make fun videos for our lives and our businesses! Because having a good life and making money is fun too!
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Want to see some videos we have made for happy customers in the last few weeks at a reasonable price?
See our Youtube page: https://www.youtube.com/channel/UCCRBSdzh-E4_bRM_akdRAAQ
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For more free tips:
Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-1/)
Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (http://robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/)
Video Tips! Make Your Own Video For Your Business For Free! Pt. 4(（www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-4/)
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ビデオ制作、ロボット・ゴー・ゴー,
人間の皆様、ご機嫌麗しゅう！ROBOT55（ロボット・ゴー・ゴー）です！
今日はオンライン・ビジネスに動画がどれだけ役に立つか、という久々にちょっとマジメなお話。
オンラインといっても楽天で物を売っているネット・ビジネスだけじゃなくて、実際に商店街でお店を経営していたり、個人事業経営をしている全ての方々が対象です！ Continue Reading…
The good news is finally out! The new Ninja Slayer animation begins April 16th, 2015 at 11 pm on Niconico! (What’s Niconico? Please refer to “Japan’s YouTube? It’s Niconico!” (http://robot55.jp/blog/what-is-nico-nico-douga-its-japans-youtube/))
All Ninja Heads unite! The Ninja Slayer comic that has been a boom all over the world, including Japan, will be released as an animation and delivered to you at your home PC, or your smart phone on Niconico! (Nico Nico Douga!)
As a matter of fact, the humans at ROBOT55 have been involved in the production of this cult program, and I think they can deliver an interesting and smashingly funny program for you.
Screen Capture of Ninja Slayer Trailer video (below)
What? You haven’t heard of Ninja Slayer? Well, here’s a quick rundown:
In the distant future at Neo Saitama, some evil ninjas were brought back to life through the use of cybernetic technology and, in a turf war, they killed the wife and children of a Japanese Salaryman, Fujikido Kenji, who escaped death and then his soul melded with that of another enigmatic good ninja. He cheats death and becomes Ninja Slayer a Grim Reaper destined to kill evil Ninja in a personal war of vengeance.
“What?!” Yeah. That’s what I first said. This Ninja Slayer is deliciously ridiculous. I love it!
So don’t forget! Ninja Slayer animation begins April 16th, 2015 at 11 pm on Niconico!
There’s some more very exciting news coming out about the involvement of Robot55 (and the sister company, Universal Vision Ltd. – http://universal-vision.jp/) with the video production about this smash hit adventure.
Get all the inside information here! Stay tuned!
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ビデオ制作、格安ビデオ制作、ROBOT55, ロボット・ゴー・ゴー,
In my weekly chores, I produce and direct and make the playlist for a very popular weekly radio show on InterFM entitled, “What the Funday” (Every Sunday morning from 8 am ~ 11 am on InterFM) so I am constantly checking out about 30 to 40 new artists every week. So, I see lots of great stuff. Why not share them with you, dear reader? Yes! Why not?
This Week’s Top 3 New Artist Videos by Robot55 (pronounced: “Robot Go-Go” 「ロボット・ゴー・ゴー」) will showcase what I think are the best of those artists and their videos. So, without any further ado, let’s get into it, shall we?
#3) HAPPY FANGS – Raw Nights (https://www.youtube.com/watch?v=cRZM0DDGgYo&t=10)
I read a review of Happy Fangs that said, “A raucous force of noisy guitar and anthemic vocals that thrill me like the late-1970s sounds of X-Ray Spex, Siouxsie, & Suburban Lawns.” Boing Boing online zine wrote: “Happy Fangs is a war-painted and wiry rock trio. Rebecca brings her high-energy vocals. Mr. Cobra brings his grit-pop guitar. Jess brings her hard-hitting melodic beats.”
Wow! I like that! I just had to check them out. Glad I did! They are at this week’s #3 on the video countdown!
#2) Jordan Allen – Set in Stone (https://www.youtube.com/watch?v=CRkqHK9hErg#t=79)
Some people like to say Jordan Allen is somewhat like Jake Bugg or Alex Turner. I think Jordan Allen has more of that raw sound that I like. The amazing thing about Jordan Allen is that he isn’t signed to an record label! So, since Robot55 is always cheering for the little guy, here he is at #2!
#1) Findlay – Greasy Love (https://www.youtube.com/watch?v=_JwqRHE1Q2E)
Findlay is from London. Findlay is now getting a buzz about her and this great video. She was the opening act for Jake Bugg and performed to a sold out crowd at Dot to Dot 2013. This is Pop Music with an edge…. Because I’m such a wimp (and this is a family web site) I didn’t link to her other video, “Electric Bones.” See that one here: Findlay – Electric Bones (https://www.youtube.com/watch?v=LEWt2-3AO_M)
And finally, this week’s giveaway is Shonen Knife. This was shot in Tokyo and Osaka and the total budget was well under $1000! The girls were thrilled with the video and so were their fans!
Extra! Shonen Knife – Ghost Train (https://www.youtube.com/watch?v=Iyt6A1oefq0)
At Robot55 we make video productions for businesses and services and products, but we also pride ourselves on making videos for art and music. This video was made by the team at Robot55. Our starting price is ¥80,000 and we are sure we can work out something that fits your budget.
Contact us! contact@robot55.jp
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ビデオ制作、格安ビデオ制作、ROBOT55, ロボット・ゴー・ゴー,
人間の皆様、ご機嫌麗しゅう！ROBOT55（ロボット・ゴー・ゴー）です！
明日は人間の世界ではHINAMATSURIという女の子の健やかな成長を祈るお祝いの日なんですね！〜♬
雛に代表される人形を祀ったり、災厄を人形に身代わりさせるという伝統も如何にもアニミズム的で神道の香りが立ち込めていて、日本古代文化の悠久の時の流れのドラマも感じてしまいます。
またロボット的には「人形」というもの自体にも他人とは思えないシンパシーを強く感じる訳です。ええ…
ところで皆様！最近（って程最近でもないですが….）facebookで勝手に再生が始まる動画が増えたと思いませんか？ Continue Reading…
人間の皆様、ご機嫌麗しゅう！ROBOT55（ロボット・ゴー・ゴー）です〜♬
皆様のご好評に支えられてこのシリーズも既に第４弾！
今日はちょっとしたポイントを押さえた構成台本を用意するだけで観る人を飽きさせず、大事な事が伝わる動画が作れるようになるというところをお教えします。よ！ Continue Reading…
