So you’ve made a video for your business or service or company, but nobody watches it? That happens a lot.There’s absolutely no point in making a video if people aren’t going to watch it.
And just making a video and putting it up on YouTube or wherever and not promoting is the best way to make sure no one sees your video.
So, why doesn’t anyone watch your video?
The other day, I was directed to a video by a friend for a new health product. It seemed that my friend wanted a similar video. When I saw that the video had been online for one month, yet it had been viewed on sixty times, I asked my friend why he wanted a video like that?
Of course, not getting a lot of views (or vice a versa) take a lot of factors, but here are the most important reasons your videos do not get lots of views:
1) Nobody Watches Your Videos because they are crappy and of low quality sound or image. I can help you there. Here is some free information:
Go to: Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-1/) Start at part one and go from there. There are 4 or 5 parts that will give you free advice from a professional on how to make your videos MUCH better! (More links below!)
2) Nobody Watches Your Videos because they are too long. Research data shows that the optimum video time for business videos on the internet is 30 seconds or under. 60 seconds is really pushing it. From: Business and Social Media Videos? Keep it 30 Seconds! 60 Seconds at Most!〜会社紹介動画は30秒か60秒がおすすめ robot55.jp/blog/business-and-social-media-videos-keep-it-30-seconds-60-seconds-at-most/
“According to research data by Visible Measures, the internet video audience measurement service: “20% of all your viewers will click away from a video in 10 seconds or fewer.”
That means, we must get the message out about what you or your business is about within the first 5 ~ 10 seconds.
The same data from Visible Measures shows that: “… by 30 seconds, you will lose about 1/3 of your viewers! 45% of all viewers will be gone by 1 minute…” Then it drops off a cliff. “You will lose 60% of your viewers by 2 minutes.”
So the most logical and cost-effective answer is to keep all your business videos at 60 seconds and under – with 30 seconds being the prime target.” (Need more data? Business and Social Media Videos? Keep it 30 Seconds! 60 Seconds at Most!〜会社紹介動画は30秒か60秒がおすすめ robot55.jp/blog/business-and-social-media-videos-keep-it-30-seconds-60-seconds-at-most/)
#3) Nobody Watches Your Videos because no one can find them because you gave your video a title or tags that are basically worthless
Duh! If people can’t find your video, then I suppose it’s pretty sure they can’t watch them. If your video has a poor description or title, then that’s the best way to make sure no one sees it. Having good tags and descriptions will also help people to find your video. Having a good description or tags also helps your video to pop up if someone is watching a video with similar tags.
#4) Nobody Watches Your Videos because no one can find them because you don’t have a blog or a Facebook or Twitter (or other Social Media) account that directs people to your video.
Putting a video on the internet is a great idea. But just uploading it to YouTube and that being the end of your efforts, is a complete waste of time. Making your video, editing and then placing it on YouTube is just the beginning; it is merely 1/2 of your effort. The next half of your effort must be in promotion. And that isn’t just one day of promotion, you’ll need to make a concerted effort for weeks, if not months.
Things don’t happen by magic.
Think about it, if they made a Star Wars movie but didn’t tell anyone about it… How many people would go see something they don’t know about, excepting by accident? Not promoting is a sure fire way to fail.
#5) Nobody Watches Your Videos because even your own staff are not involved with promoting the video and you don’t cooperate with the right people.
This is a very long subject, so I’ll keep it short. Take Facebook for example. Even if you put your video link on Facebook, you still need to build a buzz about it. Every single one of your friends and staff need to click “Like” on the video… You too. You need at least 9 “Likes” to have your post shown to more than a few % of your friends.
But not only that, your video cannot get a wider audience without more “engagement” from people. “Engagement” means, “People not just clicking ‘Like’ but also adding comments or sharing.” Get friends to agree to comment on your posts. You do the same for them. You also share each others posts whenever necessary. This will greatly increase your “engagement” and, in turn, Facebook will show your posts to more people.
Well that’s 5 Tips on Why Why Nobody Watches Your Videos on YouTube tips for today. I’ll have more in the next coming weeks, but this is an entire 1 week course in college on this subject..
See you next time.
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More on this subject:
More Data Proving That You Need an Online Video For Your Business (robot55.jp/blog/more-data-proving-that-you-need-a-video-for-your-business/)
For free tips on making your own video:
6 Easy Tips For Making a Viral Video (http://robot55.jp/blog/6-easy-tips-for-making-a-viral-video/)
Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-1/)
Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (http://robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/)
Video Tips! Make Your Own Video For Your Business For Free! Pt. 4(（www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-4/)
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