(Image at top is the first – totally ripped off design – of the robot for Robot55.)
May I brag? I’ve had so many people tell me that they love the Robot character we use for Robot55. Thanks. I made him myself…Uh, no… That’s not true. Ayumi, our president made him. Besides being a sort-of genius engineer and designer, she’s a mad scientist!
Since I can remember, Japan has always had a lot of robots (be they real, giant or otherwise) as well as monsters and ghosts. When I was a kid growing up in Minnesota, we always thought it was strange. I remember asking my mom (who was Japanese) why the Japanese had so many weird monsters and robots everywhere. It’s bizarre when you stop to think about it; Japan had lots of robots, etc. since way back when. Now, in 2015, Japan has robot restaurants and all sorts of funky aluminum creatures… And, as for monsters, I guess Fukushima Dai-Ichi could fit that bill.
How little did we realize when we were little kids, that this 60’s Japanese Kitsch was extremely cool…. How little did we realize that those toy cars made out of aluminum beer cans that came from Japan in the sixties would be worth thousands of dollars to collectors today. How could we realize, as little kids, how dumb we were? The robots, monsters and toy cars from Japan were waaaaaay cool. Us dumb dorky kids were the ones who weren’t cool.
I looked up some cool videos of the seminal Japanese robot character: Giant Robot. That cartoon was known as “Johnny Sokko and His Giant Robot” in the USA. I turned on this Youtube video link and watched. “Ah!” I thought, “I remember this TV show! His finger is a rocket!”
A minute later, my wife peered out of the dining room, when she heard the theme song of Giant Robo and exclaimed, “I loved this TV show! When it ended, I cried and cried!” (She started to cry right there too! She’s so sweet)
Watching my wife relive a moment of her childhood brought tears to my eyes! She reminded me of my mother; and, her emotions remind me, once again, just how romanticist and delicate the Japanese can be.
I love Japan and the Japanese people!
Here’s a trailer for Giant Robot…
… Maybe this is just one more clue into why the Japanese have a fascination with robots and giant radioactive creatures from space and the bottom of the ocean….
NOTES: Giant Robo first appeared in Weekly Shonan Sunday in 1967. The Giant Robo manga (comics) first appeared in a weekly comic book called Weekly Shōnen Sunday on May 1967. Written by Mitsuteru Yokoyama, Giant Robo tells the story of Daisaku Kusama, the titular Robo and an evil secret society known only as “Big Fire.” In October of the same year, a live-action adaptation premiered on TV Asahi.
In searching for a type of music for a video production we are currently making, I turned to get inspiration from a 1960’s Japanese television detective series entitled “Key Hunter.” Key Hunter was a smash hit on Japanese TV between 1968 to 1973. I got lucky because I found a version with English subtitles!
Key Hunter (キイハンター) was a prime-time Japanese television detective series. It aired on Saturday nights in the 9:00–9:56 p.m. time slot on the Tokyo Broadcasting System (TBS) network from April 6, 1968 to April 7, 1973. There were a total of 262 episodes, and it was one of the most popular action dramas in Japan at the time. The story involved “Key Hunter”, a special clandestine unit of the International Police, which endeavored to solve various crimes. “Key Hunter” was a unique TV show, which started out as a grand scale spy thriller never before seen in Japan. The episodes were individually themed on global crimes and political strife. The initial hardboiled theme later evolved to include intellectual elements involving action, and occasionally with comical elements as well. Tetsuro Tamba starred in the 1967 film “You Only Live Twic”e as Japanese Secret Service agent Tiger Tanaka, an ally of James Bond. This role greatly influenced his image in “Key Hunter”.
I really like the images and production in Key Hunter. I laughed out loud at the video at the very beginning where the guy is in bed kissing the girl and suddenly pulls out a gun and points it at someone; I love that style of Hollywood “Camp.”
This program is an inspiration to me because I really like how, in spite of a low budget (like all Japanese shows of the sixties) – and excepting the car crashing over the side of the mountain and exploding into flames – the director and production crew use good ideas and creativity to make a compelling story and an interesting image to watch. This is brilliant work!
The music is also fabulous.
I am especially interested in the sixties in Japan because that was when the first Tokyo Olympics was held and we have the 2020 Tokyo Olympics coming up. The sixties throughout the eighties in Japan were a Golden Time. I look to those days to bring art and inspiration to all our video productions in Tokyo.
Often times, when companies make promotion videos for their products or services, video production companies use library music or stock footage. This has a few problems as there can often be a rights issue and sometimes, even with a contract, the creator has an issue with use of their music or images. Trust me. I’ve seen it happen many times.
You don’t have that problem with a video production done at Robot55; and you never will. Why? We always create our own original music and images for use in all our videos so you never have to worry about getting a letter from a lawyer representing Getty Images or some company that represents an artist’s musical rights telling you to pay several thousand dollars.
And I’ve seen that happen, more than once to other companies, so we don’t do that at all. Everything we use; images, music, sound effects, narrations are original and done specifically for you. There’s never a worry about rights or a time limit on a production we make for you.
With a video production made by Robot55, you won’t have anyone like the folks in Key Hunter chasing you down for use of music or images; we create quality and we are always 100% original. Everything we create for you, becomes yours. It’s yours forever.
Let me repeat that: 100% yours to use. Forever.
Contact us and let’s get started making your company, service or product video: contact@robot55.jp
When you choose a business partner, it is the same as choosing a marriage partner; you have to choose carefully. And, once you do decide, you must accept that partner as is, good parts and bad, warts and all.
It takes much dedication to make marriage work, whether it is between a man and a woman or between business partners. Dedication requires respect. That means respect for yourself and respect for your partner; as well as respect for what you are doing.
To paraphrase what a friend once told me: “To find and make a partnership (or marriage) is good. Getting a divorce is okay. Having an affair is a mistake, but, polygamy is an absolute ‘No!'”
If you expect that your partner is going to stick with you through thick and thin, then you must realize that they will desire and expect the same from you. This takes complete and total dedication.
In today’s market, with jobs getting tougher and tougher to come by, your company and your partners deserve your total dedication. If you won’t dedicate yourself, there are plenty of others who will gladly take your place. Why should your partner accept a half a loaf of bread from you when someone else will provide a full loaf?
Respect your partner. Respect yourself. There is no substitute for total dedication.
We at Robot55 take our partners very seriously and strive to give them 100% satisfaction and dedication. We will not accept a “90%” satisfaction rate; 100% or bust! We aim to do every project with the goal of making something special and something that we all can be proud of no matter what.
Just like our company mission statement says:
“We make wonderful video productions; at a profit if we can, at a loss if we must. But, no matter what, we make wonderful video productions.”
I think it is this dedication to quality for video productions, whether they are in English, Japanese or other languages is, besides price, what sets us apart from the competition.
Please contact us and let’s discuss making your video production in Tokyo. Email: contact@robot55.jp
Everyone is thinking everyday about the state of the economy and where the business opportunities lay. The Tokyo Olympics is coming to Japan in 2020 and that means there’s a massive opportunity for Japanese businesses, large and small, to capitalize of the media focus on Japan as well as the large influx of foreigners who will be heading here over the next 5 years.
On that note, I came upon a small news article buried in the very back of a publication. It dropped my jaw. Read on.
Robot55 has been doing video production in Tokyo for Japanese companies that want to target the domestic market, as well as the influx of foreigners heading to Japan’s shores. Long ago, I did promotion, marketing and PR for mostly airlines and travel related industries. I have worked with Delta Airlines, Austrian Air, ANA, Lufthansa, helicopter companies as well as many major hotels and restaurants. Heck I have even made many videos for companies like Domino Pizza and did the voice over narrations on national TV commercials for Smirnoff Vodka, Success, Roomba Vacuum cleaners and many others so I think we at Robot55, have a pretty good grasp of the state of that business.
Excel Air Service offers helicopter rides around Tokyo for a very reasonable price. Highly recommended!
When it comes to airlines, many airlines are cutting routes, services and amenities to passengers. The so-called “premium carriers” seem to be the hardest hit and the mid-class carriers want to change their image to “premium carrier.”
I think there is a big difference between wanting to be a premium class carrier and actually being one. Changing a middle class carrier into a premium one takes much more than a note handed down from corporate; it takes a fundamental shift in corporate culture. Some, of which, by the way, will be impossible for most carriers to accomplish.
On that note, I also am puzzled at how people perceive the term “Kakuyasu” in Japan. “Kakuyasu” means “super discount.” Most people seem to have a bad image in their head about this word, but I think this is nonsense and I also think that perceptions are quickly changing.
While many may gruff and snort at the term Kakuyasu, the public is eating it up. One good example is the discount liquor store that even put the term “Kakuyasu” in its name: Kakuyasu. Kakuyasu is a discount liquor store that originally started out as a family shop in 1921 and was derided as low class when it first incorporated as a chain discount liquor store in 1982. Now they have 140 stores all over Japan and are #1 in liquor store sales… Kakuyasu even outsells 7-11 in liquor sales in Japan!
So, while, still to this day, some people will hold their noses at the term “Kakuyasu,” the public loves it and has turned this particular store into a smash success that has over $860 million dollars (USD) in annual sales.
We at Robot55 are targeting companies that want to make videos for the domestic audience as well as the flood of foreigners coming to Japan in the next 5 years and we aim to do that at a price that blows away the competition. The internet search engines give more weight to webpages that are updated often and that includes videos. Why spend ¥300,000 for one video when we can make your entire annual video campaign, including 3 videos for that price? This video below was made for the incredibly reasonable price of ¥80,000. That includes the entire video production team, editing, music and 100% customer satisfaction.
NOTE:So, while the economy tanks and the old school belittles discount services and products, those services continue to make serious in-roads into to public consciousness and then increase their profitability.
This brings me back to the point of this article and what I set out to write about in the first place. It is an interesting little topic that seems to have slipped between the cracks of the major news outlets. Now, a Chinese Low Cost carrier (LCC) is offering flights from Japan to Chinese for ¥4000. That’s less than the taxi fare is from my home to downtown Tokyo (and that is only about 20 minutes!)
Chinese discount carrierSpring Airlineswill offer a 4,000 yen one-way ticket betweenShanghaiandIbaraki Airport,about 80 kilometers northeast of Tokyo,from September 15 to 29 on a total of 14 flights, it said Wednesday. The discount fare will apply to around 10 percent of the total 180 seats per flight, while fares for other seats are set at between 8,000 yen and 26,000 yen.
Spring Airlines launched chartered flights between the two destinations in July, and has recently received approval from the Ministry of Land, Infrastructure, Transport and Tourism to offer the 4,000 yen ticket.
So, like I said, while some will look down upon and thumb their noses at discount services and products, the public seems to want all it can get…. It reminds me of the old quote about giving the public what they want;
When massive crowds attended the 1957 funeral of L.B. Mayer, the head of MGM, a writer was quoted as saying: “Well, it only proves what they always say, ‘Give the people what they want, and they’ll come out for it.'”
The smart businessman will recognize this for what it is.
Well, a survey of tourists leaving Japan shows what everyone already knows: Sushi is a favorite among tourists (and Japanese alike). Here is a list of the top favorite foods amongst tourists to Japan!
A recent newspaper article I read said this:
Foreign tourists visiting Japan enjoy sushi above any other national dish, according to a survey by the Japan National Tourism Organisation. The state-run agency said it interviewed more than 15,000 foreign tourists as they left Japan and asked what their favorite food had been during their visit.
So what were their favorite foods?
Drum roll please!
At #6: Gyudon! Gyudon is everywhere in Japan too. Gyudon is beef and vegetables on a bed of rice and it is probably the best value for the money in town. You can have a full stomach for under $5 (USD)! I recommend Sukiya as they have nearly 2000 shops all over Japan (and English menus!)
At #4: Tempura! Fish, shellfish or vegetables deep fried in batter! I don’t usually eat fried foods but I have been to Tenya a few times and it is fast, cheap and delicious.
At #3: Sashimi! (good sashimi is expensive so I don’t really know any cheap places… But try out #1 below!)
At #2: Ramen! A noodle soup that originated in China, came in second with 21 percent of visitors placing it top. I can’t really recommend any ramen shop because there’s millions of good ones everywhere in Tokyo!
At #1: Sushi! Four out of ten people picked sushi as #1. Sushi is morsels of vinegar-flavored rice usually served with sliced raw seafood. Well, there’s a million great sushi places in Japan too! (Well, duh!) But if you have kids who are picky eaters and you are on a budget traveling in Japan, then try out Hamazushi! The kids LOVE this place! Gaijin Gourmet: My Favorite Robot (Sushi) – Hamazushi
Of course, as the Olympics get closer, there will be more and more of these establishments making English language videos for the foreign audience coming to Japan and you can bet that Robot55 will be there making these video productions for the shops, especially in the Tokyo area. As we produce these videos, we will post them on the Robot55 webpage.
In Japan, a Noren is the cloth sheet that hangs at the front of any establishment that shows that they are open for business. A customer must usually lift the Noren to enter any shop.
If a “Noren is too low,” then it is said that it becomes difficult for new customers to enter because they cannot see the inside of the shop. So, a Noren that is “Too Low” is bad for business. People want to be able to see inside your shop to see the look and atmosphere and staff. If they cannot, many people will hesitate to enter.
But, when you stop to think about it, if a customer is already at your shop’s entrance to where they can just lift up the Noren to look in, then you already have them at your shop’s front door and that’s half the battle of just getting them inside and becoming a customer.
But how about people who are far away or standing at the station waiting for friends and looking for a suitable place to dine or shop? Well, that’s where a video on Youtube and then embedded into your webpage or Facebook page or other Social Media can help you to get new customers and to help them to find you and enter your shop! With Youtube video, people can see inside your shop, meet you and see what kind of a place you are running, and then they can feel comfortable entering for the very first time.
You know what the old saying is? “Familiarity breeds content.” If people know what the inside of your place looks like and who you and the staff are, it makes it MUCH easier for them to enter.
There’s an interesting bar and eating establishment near Fuchu station named Chain. The restaurant specializes in a friendly and warm atmosphere and various dishes featuring quality beef and other cuts of choice meat braised or pan fried. I tried several of the dishes and they were quite delicious.
Chain is run by a husband and wife team of Masamichi and Takeo Suzuki.
Chain doesn’t have their own webpage, but they decided to make a video for Youtube and place it on their Facebook page as well as on other social media sites. So we took the Robot55 team out to Chain and made the video for them and their customers as well as potential new customers.
Here is the video. I think with this, you can see what sort of place Chain is and the kind of people running it as well as get an idea about the food and drink menu.
With a video like this on your website or Facebook page or blog, new and first time customers can get a glimpse of what’s inside.
It makes it every easy for folks to lift the Noren at your shop and come on in. And that is good for your business!
The 2020 Tokyo Olympics are coming. I was searching for information on the subject when I stumbled upon some old video of newsreel footage that show the scenes and I thought you might like to go with me on a blast to the past.
These two are Universal News newsreels (Yes, Universal used to do the news also!) Probably a common denominator between these videos of 1964 and the 2020 Olympics will be that the USA is probably one of the top two medal winners. I expect that China, and not the Soviet Union, will be the ones to beat in 2020.
This first one is entitled, “The Olympics – U.S. Widens Tokyo Lead from Oct. 19, 1964. Here’s the description: “(1) brief shot of Harold Wilson of Britain (2) Tokyo Olympics as Hirohito watches; Sharon Studer wins 3rd medal in butterfly swim race; platform diving won by Leslie Bush; track events include 100 meter spring won by Hayes – slow motion of finish; women’s 100 meter (partial newsreel).”
By the way, did you know that Japan came in third in medals in the 1964 Tokyo Olympics? Wow! What’s happened since then? It’s anybody’s guess, but Japan has been an also-ran in the Olympics in the last few decades.
The 1964 Summer Olympics, officially known as the Games of the XVIII Olympiad, was an international multi-sport event held in Tokyo, Japan from October 10 to 24, 1964. Tokyo had been awarded the organization of the 1940 Summer Olympics, but this honor was subsequently passed to Helsinki because of Japan’s invasion of China, before ultimately being canceled because of World War II. The 1964 Summer Games were the first Olympics held in Asia, and the first time South Africa was barred from taking part due to its apartheid system in sports. (South Africa was, however, allowed to compete at the 1964 Summer Paralympics, also held in Tokyo, where it made its Paralympic Games debut.)
Tokyo was chosen as the host city during the 55th IOC Session in West Germany, on May 26, 1959. These games were also the first to be telecast internationally without the need for tapes to be flown overseas as they were for the 1960 Olympics four years earlier. The games were telecast to the United States using Syncom 3, the firstgeostationary communication satellite, and from there to Europe using Relay 1. These were also the first Olympic Games to have color telecasts (partially). Certain events like the sumo wrestling and judo matches, sports huge in Japan, were tried out using Toshiba’s new color transmission system; but just for the domestic market, not for any international coverage. History surrounding the 1964 Olympics was chronicled in the 1965 documentary film Tokyo Olympiad, directed by Kon Ichikawa.
The second video is about the dawning of the Bullet Train. Check it!
I think there is one more thing though that might be common about the 1964 Tokyo Olympics and the 2020 Tokyo Olympics; There’s going to be lots of foreigners from around the world coming to Tokyo so Japanese businesses need to up their game and promote their businesses to these wealthy foreigners while they can!
Web video and local productions in various languages will be key to growing your business.
If you need anything concerning video production in Tokyo and video production in the English language, please ask us at Robot55.
(Image at top: Movie shoot before Jan. 26, Shin Nen Kai “New Year’s Party” event.)
This post is about keeping a constant theme throughout a marketing campaign regardless of the media. It involves print media, FM radio, and Digital Signage.
We held our annual “Shin Nen kai” (Rock and Roll New Year’s Party) on Jan. 26, 2014 at Milky Way in Shibuya, in Tokyo. It was a wonderful event and was “sold out” months in advance. When all was said and done and the concert/party over, I was told by the manager of Milky Way that this night had set the record for attendance (and alcohol and drink sales) at his establishment.
Sold out months in advance and setting a record for attendance? A promoters dream come true.
From November of 2014, the concept for the entire concert/party was established. This was the event poster:
Jan. 26, 2015 at Shibuya Milky Way
I designed the poster concept based on an old Motown poster that I had always liked. I thought the red and yellow tones fit the image of a New Year’s party in Japan. So we went with this.
In order to keep the concept consistent and marketing all on the same theme, I made a FM radio commercial that ran on the radio station from Mid-December 2014 until the morning of the actual event on Jan. 26, 2015.
Using the radio commercial as the sound base we also made a Youtube commercial for the event. It was a commercial in Japanese and English. For the images for the Youtube commercial, we simply imported the data from the poster created in Photoshop (and a few images from a former Digital Signage work) and made a “moving poster” as seen here:
The poster was created on Photoshop. A radio commercial for the radio station was created. Then the elements from the poster were layered over the radio commercial to create the “TV Ad” (Digital Signage).
In this way, we can make an effective advertising campaign with an easily recognizable and consistent theme… And we can do it for very low costs.
Was this a successful campaign and event bringing the station several months worth of promotion for dirt cheap? The venue was “sold out” a month in advance and we set the record for attendance at that establishment; people are still talking about it now…
If the proof is in the eating, then I guess that’s proof of a smash success.
Oh, by the way, why are people still talking about this event (and I suspect they will be talking about it for a very long time)? Because all of February, we are giving away 7 posters signed by all the band members along with an official backstage pass.
Signed Poster
Want a poster? Send an email to: wtf@interfm.jp by Feb. 22, 2015.
*Of course, in fact, this blog post is a continuation of that promotion!
Last year, when I had a close call with death (please refer to: Near Death at the Hospital, Last Month! – Back in Humor, This Month!) I realized that I needed to start doing the things in my life that I have been dreaming about. So, I decided that I had to get my talented friends together and make a short feature film. I think there is a chance for us to build a Rock & Roll Cult movement that is famous around the world between now and the 2020 Olympics.
I want to be in the center of that movement. The movement involves Japanese culture, past and present, rock and roll music and animation.
To make things easier to grasp, I think it might be good to tell you, dear reader, the 4 key words (images) that I always want to keep in mind for all the films and projects we make: 1) 1950s Science Fiction, 2) Rock and Roll, 3) Horror/Ghost movies, 4) Tarantino.
I think if I can keep my mind, and my staff’s mind, on these images, then we will succeed in making the kinds of things that will be perfect to put 2015 ~ 2020 Tokyo into the minds of the fans of cult films and music… Because the Olympics and big money cash-ins amongst the politically well connected ARE NOT what we, nor Japanese people are about… At least I hope so.
Our story is about a struggling Rock and Roll musician who finds the tortured spirit of an old blues musician living in his studio. At night, when they are all alone, the two together make music that is unworldly in its brilliance, yet no one can hear it except the struggling rocker and the dead blues musician. It doesn’t have a happy ending… Or does it?
I wanted to make this movie on the level of quality of something like Quentin Tarrantino makes. Yes. Laugh now, if you wish; it is a ridiculous goal for us. Ridiculous or not, that is the heights we aim for.
To be the director of the movie, I asked Enrico Ciccu who has written and directed for some very fine cult movie productions in Italy. He has agreed to direct. Enrico is a difficult person to work with; but that’s the way I like it. Great artists are never easy people to deal with. Enrico wrote the screenplay and had a large hand in the making for this short film which was accepted at the Sapporo Film Festival: “Julie – Johnny Guitar.”
I think “Julie – Johnny Guitar” captures the essence of what we want to accomplish in the Rock & Roll Ghost Story: A Tarantino style full of cinematic allusions and pop culture references.
In any quality film, not only is the director a critical issue, but lighting is also something that makes or breaks the visuals – and therefore the suspension of disbelief – in a film. For the lighting of our movie, I recruited a guy who has been a good friend for nearly twenty years. He was my next door neighbor for ten years and he is now my lighting director. His name is Yuji Wada…
Oh, yeah, I guess I should also mention that Yuji Wada was the lighting director for many Sophie Coppola films, one of my favorites was the Hollywood smash hit, Lost in Translation starring Bill Murray.
The lighting in this scene is the feel of what I want. Yuji is the perfect guy for that. Need proof? Here, below, is a shot from our session on Friday, Jan. 23, 2015. This is EXACTLY what I wanted.
For our cameraman, I asked Ken Nishikawa who is a former BBC staff as well as director at TBS. Ken has worked on TV and film productions for just about every major TV station in Japan. He is a superb cameraman and brilliant artist. He also wrote the screenplay and is directing production for another Robot55 production entitled: Matsuchiyo – Life of a Geisha, which we will be going into serious production this spring. Here is the short trailer for that:
Finally, to put it all together, I needed actors who can actually perform and have a strong Rock and Roll image. Who better than one of Japan’s best rock and roll bands, “The Neatbeats”? Mr. Pan, lead singer of the Neatbeats, will play the part of our struggling musician. He is the hero, and failure, of our movie. He is the guy sitting on the right of the sofa in the photo above. The guy is just overflowing with Rock and Roll. He’s perfect!
Besides Mr. Pan, we also have several other famous Japanese rock stars acting in our movie. I am also in one scene acting as a guy who is drunk and almost dead from boredom. Here is that scene that was shot night before last on Jan. 26, 2015:
Robot55 movie shoot. On stage is the Privates. Table in front is Furukawa Taro and Tomomi Hiraiwa. Table behind (guy sleeping) is me, Mike Rogers (Brilliant acting, right?) Camera (far right) Enrico Ciccu (Director). Photo by Arai Osamu.
The editing for this film starts next week. As we progress, we will post updates. I may be acting dead in this photo, but I am going to die a happy man when this production is finished and it is world-quality and as good as anything Hollywood makes. It is one thing, a first of many, that all of us; Ken Nishikawa, Enrico Ciccu and me, have dreamt about all our lives.
Like the good doctor, said, “Don’t dream it. Be it.”
Photo from the set of “A Japanese Rock & Roll Ghost Story” Left to right: Mike Rogers (sitting in front), Enrico Enrico Wtmm Ciccu (standing), Ken Nishikawa (kneeling in middle), Mr. Pan (sitting on sofa laughing). (photo by Osamu Arai)
—————
There is also a boom of English language videos and productions coming to Japan and Robot55 aims to be a key player in making viral videos for the foreign market that comes to Japan. Why not? We have people who live and work professionally in this market in TV and video production as well as guys who have made many commercials and smash hit (and cult) TV and radio shows.
I am confident that there is no other company in Japan who can touch us for that market; making viral videos in English for the foreigners coming to Japan for the Tokyo Olympics. There is a cult and cutlure boom coming to Japan in the next 5 years.
Uh, no… That’s not true. Ayumi, our president made him. Besides being a sort-of genius engineer and designer, she’s a mad scientist!
