All posts in “production”

Goodbye David Bowie

Goodbye, David Bowie….

You were the very first that made me crazy about one rock star and not just one song…

You were the first one that made me understand what “music makes me high” meant…

You were the one that made me hate my dark and wavy hair: I wanted to have straight blonde hair so I could make it orange…

Because of you, I stayed indoors and never got a suntan in my entire life; that is why at nearly 60 today, I have no wrinkles.

You were also the one who showed me that it was OK not to be the most popular boy in school and to be different and to be myself. ……..

For many years, David Bowie made me laugh and scream and sing and dream… Yesterday, for the first time in a long time, he made me remember how to cry again.

David Bowie, I love you.

You changed my life.

I will never forget.


ROBOT55 はビジネス、商業、製品紹介動画の制作のみならず、アートや音楽の映像も創っております。ビジネス動画においてはウェブ動画時代の到来に合わせ、お求めや すい¥70,000という格安価格より承ります。ご予算に応じて皆様にご満足のいく高品質動画を制作致します。勿論インディー・バンド向けPV制作も行っ ております。よ!
コチラよりお気軽にお問い合わせ下さいませ♬ Email:

Send an email inquiry and we’ll get right back to you. Of course, Japanese, English, Korean, Chinese and Italian OK! (Foreign languages and/or subtitles, slight extra charge.)
ROBOT55, Top 3 videos, video production tokyo, ビジネスビデオ制作, ビデオ, ビデオ制作, ビデオ編集, プロモーションビデオ, ロボット・ゴー・ゴー, 動画, 動画制作, 動画制作 東京, 動画制作、格安動画制作、ビデオ制作, 動画広告, 広告動画, 撮影, 映像, 東京, 格 安ビデオ制作, 格安, 短編映画, 紹介動画

激速『スター・ウォーズ/フォースの覚醒』! / I’VE SEEN STAR WARS: THE FORCE AWAKENS!








Lots of people have been wondering what’s up with the new Star Wars movie. Some have high expectations; some expect Disney to screw it up!

But, as my regular readers know, I work in the mass media and I have had access to a private viewing of the film ! Yes! I have seen it and Disney doesn’t disappoint!

Continue Reading…

Business and Social Media Videos? Keep it 30 Seconds! 60 Seconds at Most!〜会社紹介動画は30秒か60秒がおすすめ

Need a video for your business or service on your webpage or business page on Facebook or other social media? Remember this one critical rule: Keep it at 30 seconds length; 60 seconds at most!

Need data to understand why? OK. Here you go:

According to research data by Visible Measures, the internet video audience measurement service: 20% of all your viewers will click away from a video in 10 seconds or fewer.”

That means, we must get the message out about what you or your business is about within the first 5 ~ 10 seconds. Think about it; how many times have you seen a video and then clicked away immediately? If people are going to click away, we might not be able to stop them (depends on their reason for clicking away), but we can at least let them know who/what you or your business is about.

The same data from Visible Measures shows that: “… by 30 seconds, you will lose about 1/3 of your viewers! 45% of all viewers will be gone by 1 minute…” Then it drops off a cliff. “You will lose 60% of your viewers by 2 minutes.”

So the most logical and cost-effective answer is to keep all your business videos at 60 seconds and under – with 30 seconds being the prime target. Oh, and by the way, Twitter’s new video platform will not support any videos over 30 seconds... That, right there, should end the discussion of how long an internet video for business should be.

It was Shakespeare who wrote; “Brevity is the Soul of Wit.” That rule fits the stage a few hundred years ago, and it fits today’s internet world too!

The breakdown for users of various devices offers insights for your business on who the users are and their habits:

* It’s the desktop viewers who seem to watch videos for 2 minutes or less.

*Mobile users seem to watch longer (maybe they are burning time while waiting for friends or riding a bus or train?) iPhone users average about 2.4 minutes on videos. Android users average about 3 minutes. iPad users are the ones who watch the longest at 5 minutes.

I do, though, think we have to take this with a grain of salt: mobile users are the ones who are watching dramas and longer videos in the car or on public transportation to kill time in a long ride (you don’t usually see people watching movies or dramas on their PC whilst riding the train or bus.) And, perhaps, iPhone and Android users are waiting for their friends and just trying to kill a few minutes.

Need more evidence that your videos shouldn’t be over 1 minute?

Here’s another thing that is important to keep in mind. The Jun Group (2011) survey shows that videos that are shorter than 15 seconds are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer than 1 minute, then the percentage of people sharing your video goes down by half! Only 18% share videos that are longer than 1 minute.

The conclusion? Great and effective video must be exciting, informing and effective from the very start. And they must be short and sweet and to the point; 30 seconds is optimum and 60 seconds is an important line to stop.

But how will you know when your video is or isn’t doing what you need? Video analytics! You can purchase information from YouTube Analytics API, but that costs money. Video analytics are available and offer a detailed look at your users: who is watching and how long they stay watching. It also will tell you exactly when they click away. So, you know exactly which scene turned people off!

But if you don’t want to spend money (and who does?) then you can just use this blog and the information that we provide for you for free! Your cash register can be another good measure!

Finally, there is another good reason that you need a video for your business: It keeps people on your page and that increases business! Once again, Visible Measures tells us:

“A real estate group reported that real estate listings that have a video garnered 403% more inquiries than properties without videos.” The math is simple; the real estate with videos generated more than 4 times more sales leads than the real estate without videos. That’s an awesome number!

Here are two examples of effective videos. These were done by Robot55 for a very cool bar in Shinjuku named Albatross. First the 30 second video: (If link doesn’t work, click here or copy and paste this link:

And now the Albatross 60 second video: (If link doesn’t work, click here or copy and paste this link into your browser:

These videos are very effective. Why? You know what kind of business it is; where it is located; you know the mood and atmosphere of the shop … All that in 5 seconds or less!

At Robot55, we specialize in high-quality, engaging and exciting 30 and 60 second videos; and we do it at an unbeatable price! If you need free advice on making your own business video or just want to discuss making one with us then email the humans who work at Robot55, Mike or Ken:

Let us work together with you to build your dreams! Success is right around the corner!


More on this subject:

More Data Proving That You Need an Online Video For Your Business  (

For free tips on making your own video:

6 Easy Tips For Making a Viral Video (

Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (

Video Tips! Make Your Own Video For Your Business For Free! Part 2 (

Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (

Video Tips! Make Your Own Video For Your Business For Free! Pt. 4((


ROBOT55 はビジネス、商業、製品紹介動画の制作のみならず、アートや音楽の映像も創っております。ビジネス動画においてはウェブ動画時代の到来に合わせ、お求めや すい¥70,000という格安価格より承ります。ご予算に応じて皆様にご満足のいく高品質動画を制作致します。勿論インディー・バンド向けPV制作も行っ ております。よ!



格安ビデオ制作, 格安, ロボット・ゴー・ゴー,  格安, Top 3 Videos, ビジネスビデオ制作, ロボット・ゴー・ゴー, 撮影, 格安, ビデオ制作, 動画, 紹介動画, Top 3 Videos, ビデオ, 東京, 撮影,ビデオ編集, 動画制作, ROBOT55, Top 3 Videos, Top 3 New Artist Videos


“DATA LOVE” out today!

Hi I’m Ken, the video man and music composer/producer @ ROBOT55 / ROBOT55のビデオ制作&音楽制作担当のKenでございます!


My new dance/house tune “DATA LOVE” is out today! / 小生のゴキゲンなノリノリ・ハウス・チューンのニューシングル”DATA LOVE”が本日より配信されます!


A super-pop and ridiculously-catchy club tune. This classic, romantic love song is dedicated to the one we marvel at every day and spend more time than with any beloved soul in the world, the binary data.


Continue Reading…

The Early Bird Catches the Worm – And Gets the Free Apple (Computer Stuff!)

Top photo: At Apple Store Shibuya. At just after 9:40 am, there were at least 12 people in line.


“The early bird catches the worm.” – William Camden

The early bird catches the worm and also gets free stuff at the Apple Store.” – Mike Rogers

I think being on time is important, therefore I am almost always early. In my main business; broadcasting – especially live broadcasting – if you are one second late, you could be out of a job.

So I am very rarely late. I think I’ve been late to a business meeting twice in the last 20 years and both times were out of my control.

I always make it a point to leave early and take my time to get where I am going. I never like to rush. I like to enjoy myself and take my time – while always being on time; so that means being prepared and leaving early.

Being in a last minute rush is how mistakes happen; it is also the cause of doing stupid things and that’s how accidents and injuries happen; like running at the train station to catch your train and falling down or running into people and knocking them down.

So, I always like to be early.

That goes for work meetings and, of course, for going out to eat too! On that note, if I go out to eat, I like to show up well before the lunchtime rush and/or well before the same rush at dinner. For dinner time, my family always likes to show up before 5 pm and be the first people at the restaurant. At opening time, the restaurants are empty, service is much better, the food is better, and the atmosphere more leisurely.

I can never understand why people show up at restaurants right at peak rush time and write their names down on the waiting list and sit and wait for a table for an hour or two….

Why don’t they just arrive earlier and get in and out before the rush?

“Time is money.” – Benjamin Franklin

“Time is money. Wasted time means wasted money means trouble.” – Shirley Temple

Yesterday, I had to go to the Apple Store in Shibuya. My son’s MacBook Pro was acting funny. It seemed the battery had died. I would usually make an appointment for the Apple Store, but I found out about this battery problem late at night the night before and decided I would take my son’s PC to the Apple Store first thing in the morning.

Apple Store opens at 10 am. I’ve seen the lines before opening and I’ve also been at the Apple Repair desk before too. I knew that if I didn’t want to waste a long time waiting at the Apple Store, I’d better get there early. I decided to try to be one of the first people in line. I arrived at about 9:20 am. I was first in line.

I figured that I would arrive at Apple Store at about 9:20, be first in line, get the PC fixed and be out of the store by 10:15. I know from asking the staff that the crowds show up to line up after 9:30 am. I wanted to beat the crowds.

If one shows up at the Apple Store after 9:45 or so, there will already be a line of 25 ~ 50 people. You figure it out; there seem to be 3 Apple staff at the repair counter, if each one can only handle one customer every 15 or 20 minutes and you are 30th in line, then how long will you wait? A couple of hours? Three? I’m not sure, but it seems to me that leaving home 30 minutes earlier to save an hour or three is just plain common sense.

I have seen the Apple Store when it was packed with folks needing help…

Like I said, I was first in line at 9:20. People started showing up at 9:30. By 5 minutes to 10, the line was pretty long.

I looked down the line and saw there were about 30 people in line. I figured that the folks at the end of the line were going to be at the Apple Store for a long time, maybe until lunchtime…. All they had to do was get here 25 minutes earlier and they`d have saved themselves, perhaps, at least 2 hours!

Lessons learned:

1) If you know you need repairs make an appointment. You can do it online.

2 ) If you don’t have an appointment, get to the Apple Store before 9:30.

“But what does this have to do with getting free stuff, Mike?” I can hear you say… Well, read on.

Just before the store doors opened up, an Apple Staff told me that the Apple store wi-fi was down and, because of that, they couldn’t access their internet service (in order to do diagnostics or place orders for repairs) the guy was very apologetic.

He asked me what was wrong and I told him, “My son’s computer’s battery just died so I’m sure that all I need is a new battery.”

He went away to discuss this with the other staff and when he returned, he directed me upstairs. I explained the same thing to the guy who was assisting me. He took the computer into the back and, 15 minutes later, he returned and said,

“Well, our Wi-Fi is still down so I cannot do any checking, but I have replaced the battery in the computer at no charge to you since you had been waiting and we’re first in line. So you have a new battery, but I cannot guarantee that this fixes the problem.”

I think my jaw hit the table. I asked the guy if this was one of those hidden camera TV shows.

Get that! Because I was first in line, and waited, Apple decided to do their best and replace my battery free of charge! Wow! Unbelievably great customer service!

I have to repeat: I told them that the Macbook’s battery was shot… Since I was 1st in line and had been waiting…. They replaced it for FREE!! Can you believe that?

For many years, since the days of “Dos V” and Windows 3.1 – I was a die-hard Windows user (even built my own)… But since my family switched to Apple products over ten years ago, we haven’t looked back and never regretted switching to Apple even once. Apple never ceases to amaze me.

Apple is simply an amazing company!

Apple products are superior in my experience; but even more than that is the quality of the service and the people – along with the company culture – that makes for such a fine organization. The way they treat their customers is the way everyone wants to be treated and it makes for lifelong loyal users. Brilliant!

If a company’s most valuable resource is its people, then Apple is miles ahead of the competition. And that comparison goes to Google, Amazon and the rest which I have worked with.

Apple beats them all hands down.

Apple is cool… And from the way it looks from here, it will stay that way for a long time.

So, I have two morals of the story here:

  1. Being early is its own reward… And the best way to get betters service and quality.
  2. I do not believe that there is another company in the world that can match the quality of products and service that Apple offers.


At Robot55 we make video productions for businesses and services and products, but we also pride ourselves on making videos for art and music. Our starting price is ¥70,000 and we are sure we can work out something that fits your budget. Oh, and we love making band videos too! We have 3 decades of experience in Japan and have perfect bi-lingual staff. Contact us!

ROBOT55 はビジネス、商業、製品紹介動画の制作のみならず、アートや音楽の映像も創っております。ビジネス動画においてはウェブ動画時代の到来に合わせ、お求めや すい¥70,000という格安価格より承ります。ご予算に応じて皆様にご満足のいく高品質動画を制作致します。勿論インディー・バンド向けPV制作も行っ ております。よ!


残すところあと8日!A Japanese Rock N Roll Ghost Story Crowdfunding Final 8 Days!



Our Crowdfunding campaign for A Japanese Rock N Roll Ghost Story is now down to our last 9 days. Thanks so much to everyone who has helped so far. There’s still a little bit of time, and we need all the help we can get.

Here is the English information page:




Let’s rock and roll! Continue Reading…

日本におけるクラウドファンディング、そしてJapanese Rock ‘n’ Roll Ghost Storyについて

(English version of this post here: You Have to Have Punk Spirit! Notes on Crowdfunding in Japan and A Japanese Rock ‘n’ Roll Ghost Story (

多くの方がご存知の通り、ROBOT55では去る6月25日よりJapanese Rock ‘n’ Roll Ghost Storyという映画制作の為のクラウドファンディングを展開中です。


現在制作準備中のJapanese Rock ‘n’ Roll Ghost Storyの予告編やメッセージ動画はこちらのクラウドファンディングのページでご覧になれます。

Continue Reading…

追加情報 – 世紀の迷作『KUNG FURY』日本語字幕版はコチラ!





そんな中、日曜日に当ブログでご紹介して大反響だったスウェーデン発の世紀の迷作『KUNG FURY』の日本語字幕版が何と早くもアップされております!

「な〜んだ、日本語字幕ないんだ….」と萎えてしまっていた貴兄も是非この機会に驚愕の80年代バイオレンス・SF・カンフー・アクション・コメディをお楽しみ下さい〜♬ Continue Reading…

活動写真史上最高傑作を無料で観よう! / Watch the greatest motion picture ever made – free!

「7人dの侍」、「市民ケーン」、「8 1/2」 – 映画史上最高傑作と呼ばれている作品がなす映像芸術山脈を圧倒的な映像美と壮大なスケールの物語で見下ろすようにそびえ立つ驚愕の作品「KUNG FURY」をご紹介します!

Forget “Citizen Kane”, “8 1/2” or “Seven Samurai” – introducing the greatest motion picture ever made – “KUNG FURY”! Continue Reading…