When you choose a business partner, it is the same as choosing a marriage partner; you have to choose carefully. And, once you do decide, you must accept that partner as is, good parts and bad, warts and all.
It takes much dedication to make marriage work, whether it is between a man and a woman or between business partners. Dedication requires respect. That means respect for yourself and respect for your partner; as well as respect for what you are doing.
To paraphrase what a friend once told me: “To find and make a partnership (or marriage) is good. Getting a divorce is okay. Having an affair is a mistake, but, polygamy is an absolute ‘No!'”
If you expect that your partner is going to stick with you through thick and thin, then you must realize that they will desire and expect the same from you. This takes complete and total dedication.
In today’s market, with jobs getting tougher and tougher to come by, your company and your partners deserve your total dedication. If you won’t dedicate yourself, there are plenty of others who will gladly take your place. Why should your partner accept a half a loaf of bread from you when someone else will provide a full loaf?
Respect your partner. Respect yourself. There is no substitute for total dedication.
We at Robot55 take our partners very seriously and strive to give them 100% satisfaction and dedication. We will not accept a “90%” satisfaction rate; 100% or bust! We aim to do every project with the goal of making something special and something that we all can be proud of no matter what.
Just like our company mission statement says:
“We make wonderful video productions; at a profit if we can, at a loss if we must. But, no matter what, we make wonderful video productions.”
I think it is this dedication to quality for video productions, whether they are in English, Japanese or other languages is, besides price, what sets us apart from the competition.
Please contact us and let’s discuss making your video production in Tokyo. Email: contact@robot55.jp
Everyone is thinking everyday about the state of the economy and where the business opportunities lay. The Tokyo Olympics is coming to Japan in 2020 and that means there’s a massive opportunity for Japanese businesses, large and small, to capitalize of the media focus on Japan as well as the large influx of foreigners who will be heading here over the next 5 years.
On that note, I came upon a small news article buried in the very back of a publication. It dropped my jaw. Read on.
Robot55 has been doing video production in Tokyo for Japanese companies that want to target the domestic market, as well as the influx of foreigners heading to Japan’s shores. Long ago, I did promotion, marketing and PR for mostly airlines and travel related industries. I have worked with Delta Airlines, Austrian Air, ANA, Lufthansa, helicopter companies as well as many major hotels and restaurants. Heck I have even made many videos for companies like Domino Pizza and did the voice over narrations on national TV commercials for Smirnoff Vodka, Success, Roomba Vacuum cleaners and many others so I think we at Robot55, have a pretty good grasp of the state of that business.
Excel Air Service offers helicopter rides around Tokyo for a very reasonable price. Highly recommended!
When it comes to airlines, many airlines are cutting routes, services and amenities to passengers. The so-called “premium carriers” seem to be the hardest hit and the mid-class carriers want to change their image to “premium carrier.”
I think there is a big difference between wanting to be a premium class carrier and actually being one. Changing a middle class carrier into a premium one takes much more than a note handed down from corporate; it takes a fundamental shift in corporate culture. Some, of which, by the way, will be impossible for most carriers to accomplish.
On that note, I also am puzzled at how people perceive the term “Kakuyasu” in Japan. “Kakuyasu” means “super discount.” Most people seem to have a bad image in their head about this word, but I think this is nonsense and I also think that perceptions are quickly changing.
While many may gruff and snort at the term Kakuyasu, the public is eating it up. One good example is the discount liquor store that even put the term “Kakuyasu” in its name: Kakuyasu. Kakuyasu is a discount liquor store that originally started out as a family shop in 1921 and was derided as low class when it first incorporated as a chain discount liquor store in 1982. Now they have 140 stores all over Japan and are #1 in liquor store sales… Kakuyasu even outsells 7-11 in liquor sales in Japan!
So, while, still to this day, some people will hold their noses at the term “Kakuyasu,” the public loves it and has turned this particular store into a smash success that has over $860 million dollars (USD) in annual sales.
We at Robot55 are targeting companies that want to make videos for the domestic audience as well as the flood of foreigners coming to Japan in the next 5 years and we aim to do that at a price that blows away the competition. The internet search engines give more weight to webpages that are updated often and that includes videos. Why spend ¥300,000 for one video when we can make your entire annual video campaign, including 3 videos for that price? This video below was made for the incredibly reasonable price of ¥80,000. That includes the entire video production team, editing, music and 100% customer satisfaction.
NOTE:So, while the economy tanks and the old school belittles discount services and products, those services continue to make serious in-roads into to public consciousness and then increase their profitability.
This brings me back to the point of this article and what I set out to write about in the first place. It is an interesting little topic that seems to have slipped between the cracks of the major news outlets. Now, a Chinese Low Cost carrier (LCC) is offering flights from Japan to Chinese for ¥4000. That’s less than the taxi fare is from my home to downtown Tokyo (and that is only about 20 minutes!)
Chinese discount carrierSpring Airlineswill offer a 4,000 yen one-way ticket betweenShanghaiandIbaraki Airport,about 80 kilometers northeast of Tokyo,from September 15 to 29 on a total of 14 flights, it said Wednesday. The discount fare will apply to around 10 percent of the total 180 seats per flight, while fares for other seats are set at between 8,000 yen and 26,000 yen.
Spring Airlines launched chartered flights between the two destinations in July, and has recently received approval from the Ministry of Land, Infrastructure, Transport and Tourism to offer the 4,000 yen ticket.
So, like I said, while some will look down upon and thumb their noses at discount services and products, the public seems to want all it can get…. It reminds me of the old quote about giving the public what they want;
When massive crowds attended the 1957 funeral of L.B. Mayer, the head of MGM, a writer was quoted as saying: “Well, it only proves what they always say, ‘Give the people what they want, and they’ll come out for it.'”
The smart businessman will recognize this for what it is.
The 2020 Tokyo Olympics are coming. I was searching for information on the subject when I stumbled upon some old video of newsreel footage that show the scenes and I thought you might like to go with me on a blast to the past.
These two are Universal News newsreels (Yes, Universal used to do the news also!) Probably a common denominator between these videos of 1964 and the 2020 Olympics will be that the USA is probably one of the top two medal winners. I expect that China, and not the Soviet Union, will be the ones to beat in 2020.
This first one is entitled, “The Olympics – U.S. Widens Tokyo Lead from Oct. 19, 1964. Here’s the description: “(1) brief shot of Harold Wilson of Britain (2) Tokyo Olympics as Hirohito watches; Sharon Studer wins 3rd medal in butterfly swim race; platform diving won by Leslie Bush; track events include 100 meter spring won by Hayes – slow motion of finish; women’s 100 meter (partial newsreel).”
By the way, did you know that Japan came in third in medals in the 1964 Tokyo Olympics? Wow! What’s happened since then? It’s anybody’s guess, but Japan has been an also-ran in the Olympics in the last few decades.
The 1964 Summer Olympics, officially known as the Games of the XVIII Olympiad, was an international multi-sport event held in Tokyo, Japan from October 10 to 24, 1964. Tokyo had been awarded the organization of the 1940 Summer Olympics, but this honor was subsequently passed to Helsinki because of Japan’s invasion of China, before ultimately being canceled because of World War II. The 1964 Summer Games were the first Olympics held in Asia, and the first time South Africa was barred from taking part due to its apartheid system in sports. (South Africa was, however, allowed to compete at the 1964 Summer Paralympics, also held in Tokyo, where it made its Paralympic Games debut.)
Tokyo was chosen as the host city during the 55th IOC Session in West Germany, on May 26, 1959. These games were also the first to be telecast internationally without the need for tapes to be flown overseas as they were for the 1960 Olympics four years earlier. The games were telecast to the United States using Syncom 3, the firstgeostationary communication satellite, and from there to Europe using Relay 1. These were also the first Olympic Games to have color telecasts (partially). Certain events like the sumo wrestling and judo matches, sports huge in Japan, were tried out using Toshiba’s new color transmission system; but just for the domestic market, not for any international coverage. History surrounding the 1964 Olympics was chronicled in the 1965 documentary film Tokyo Olympiad, directed by Kon Ichikawa.
The second video is about the dawning of the Bullet Train. Check it!
I think there is one more thing though that might be common about the 1964 Tokyo Olympics and the 2020 Tokyo Olympics; There’s going to be lots of foreigners from around the world coming to Tokyo so Japanese businesses need to up their game and promote their businesses to these wealthy foreigners while they can!
Web video and local productions in various languages will be key to growing your business.
If you need anything concerning video production in Tokyo and video production in the English language, please ask us at Robot55.
Yes. Today is the big day! The day of the first edit session for that movie or video project you’ve been thinking about.
We are doing that too for our “Rock N Roll Ghost Story” movie today too.
Shooting session at Shibuya Milky Way Jan. 26, 2015. Bottom right, clockwise: Ken Nishikawa, Enrico Ciccu, Bogie, Dori, Danny (The 50回転ズ）Tatsuji Nobuhara (The Privates), Taro Furukawa (famous DeeJay), Tomomi Hiraiwa (actress) and Mike Rogers (playing dead guy).
The entire video production team got together two times in Tokyo. The first day was Jan. 23, in Komazawa in Setagaya-Ku in Tokyo; the second shoot was Jan. 26th in Tokyo’s famous Shibuya area.
The Robot55 team had everything together to make a perfect shoot; lighting, professional video team, director, professional actors and, of course, a screenplay.
The screenplay is a sort of “map.” We have to have a screenplay; don’t know where you are going to without a map, right?
I plan on posting some early edits here for your pleasure!
Last week we went to Shinjuku to shoot a wonderfully decorated bar named Albatross. Albatross is basically a shot bar and is one of the most interesting drinking places I have ever seen. It is in Omoide Yokocho just 2 minutes walk from Shinjuku station and it has a wild interior!
Ken shot the video and did a superb job of editing. This place is tiny, Ken uses his video production skills and creativity to make it look like a huge museum. The place does kind of look like a museum, but it is quite cozy inside. Check it out!
Using the same model for Albatross, yesterday, we went all the way out to Fuchu and shoot a video for a restaurant/ bar named Chain. Chain is a nice, spacious establishment with great drinks and delicious food. Chain specializes in meat dishes such a braised steak, chicken and pork as well as a wide array of side dishes. I will post that video as soon as it is ready too!
We had a good time at the video shoot and I drank too much. I think I must owe Ken some money for drinks!
Last year, when I had a close call with death (please refer to: Near Death at the Hospital, Last Month! – Back in Humor, This Month!) I realized that I needed to start doing the things in my life that I have been dreaming about. So, I decided that I had to get my talented friends together and make a short feature film. I think there is a chance for us to build a Rock & Roll Cult movement that is famous around the world between now and the 2020 Olympics.
I want to be in the center of that movement. The movement involves Japanese culture, past and present, rock and roll music and animation.
To make things easier to grasp, I think it might be good to tell you, dear reader, the 4 key words (images) that I always want to keep in mind for all the films and projects we make: 1) 1950s Science Fiction, 2) Rock and Roll, 3) Horror/Ghost movies, 4) Tarantino.
I think if I can keep my mind, and my staff’s mind, on these images, then we will succeed in making the kinds of things that will be perfect to put 2015 ~ 2020 Tokyo into the minds of the fans of cult films and music… Because the Olympics and big money cash-ins amongst the politically well connected ARE NOT what we, nor Japanese people are about… At least I hope so.
Our story is about a struggling Rock and Roll musician who finds the tortured spirit of an old blues musician living in his studio. At night, when they are all alone, the two together make music that is unworldly in its brilliance, yet no one can hear it except the struggling rocker and the dead blues musician. It doesn’t have a happy ending… Or does it?
I wanted to make this movie on the level of quality of something like Quentin Tarrantino makes. Yes. Laugh now, if you wish; it is a ridiculous goal for us. Ridiculous or not, that is the heights we aim for.
To be the director of the movie, I asked Enrico Ciccu who has written and directed for some very fine cult movie productions in Italy. He has agreed to direct. Enrico is a difficult person to work with; but that’s the way I like it. Great artists are never easy people to deal with. Enrico wrote the screenplay and had a large hand in the making for this short film which was accepted at the Sapporo Film Festival: “Julie – Johnny Guitar.”
I think “Julie – Johnny Guitar” captures the essence of what we want to accomplish in the Rock & Roll Ghost Story: A Tarantino style full of cinematic allusions and pop culture references.
In any quality film, not only is the director a critical issue, but lighting is also something that makes or breaks the visuals – and therefore the suspension of disbelief – in a film. For the lighting of our movie, I recruited a guy who has been a good friend for nearly twenty years. He was my next door neighbor for ten years and he is now my lighting director. His name is Yuji Wada…
Oh, yeah, I guess I should also mention that Yuji Wada was the lighting director for many Sophie Coppola films, one of my favorites was the Hollywood smash hit, Lost in Translation starring Bill Murray.
The lighting in this scene is the feel of what I want. Yuji is the perfect guy for that. Need proof? Here, below, is a shot from our session on Friday, Jan. 23, 2015. This is EXACTLY what I wanted.
For our cameraman, I asked Ken Nishikawa who is a former BBC staff as well as director at TBS. Ken has worked on TV and film productions for just about every major TV station in Japan. He is a superb cameraman and brilliant artist. He also wrote the screenplay and is directing production for another Robot55 production entitled: Matsuchiyo – Life of a Geisha, which we will be going into serious production this spring. Here is the short trailer for that:
Finally, to put it all together, I needed actors who can actually perform and have a strong Rock and Roll image. Who better than one of Japan’s best rock and roll bands, “The Neatbeats”? Mr. Pan, lead singer of the Neatbeats, will play the part of our struggling musician. He is the hero, and failure, of our movie. He is the guy sitting on the right of the sofa in the photo above. The guy is just overflowing with Rock and Roll. He’s perfect!
Besides Mr. Pan, we also have several other famous Japanese rock stars acting in our movie. I am also in one scene acting as a guy who is drunk and almost dead from boredom. Here is that scene that was shot night before last on Jan. 26, 2015:
Robot55 movie shoot. On stage is the Privates. Table in front is Furukawa Taro and Tomomi Hiraiwa. Table behind (guy sleeping) is me, Mike Rogers (Brilliant acting, right?) Camera (far right) Enrico Ciccu (Director). Photo by Arai Osamu.
The editing for this film starts next week. As we progress, we will post updates. I may be acting dead in this photo, but I am going to die a happy man when this production is finished and it is world-quality and as good as anything Hollywood makes. It is one thing, a first of many, that all of us; Ken Nishikawa, Enrico Ciccu and me, have dreamt about all our lives.
Like the good doctor, said, “Don’t dream it. Be it.”
Photo from the set of “A Japanese Rock & Roll Ghost Story” Left to right: Mike Rogers (sitting in front), Enrico Enrico Wtmm Ciccu (standing), Ken Nishikawa (kneeling in middle), Mr. Pan (sitting on sofa laughing). (photo by Osamu Arai)
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There is also a boom of English language videos and productions coming to Japan and Robot55 aims to be a key player in making viral videos for the foreign market that comes to Japan. Why not? We have people who live and work professionally in this market in TV and video production as well as guys who have made many commercials and smash hit (and cult) TV and radio shows.
I am confident that there is no other company in Japan who can touch us for that market; making viral videos in English for the foreigners coming to Japan for the Tokyo Olympics. There is a cult and cutlure boom coming to Japan in the next 5 years.
