All posts in “ラジオ局”

Multi-Media Marketing Concept and Keeping a Theme

(Image at top: Movie shoot before Jan. 26, Shin Nen Kai “New Year’s Party” event.)

This post is about keeping a constant theme throughout a marketing campaign regardless of the media. It involves print media, FM radio, and Digital Signage.


We held our annual “Shin Nen kai” (Rock and Roll New Year’s Party) on Jan. 26, 2014 at Milky Way in Shibuya, in Tokyo. It was a wonderful event and was “sold out” months in advance. When all was said and done and the concert/party over, I was told by the manager of Milky Way that this night had set the record for attendance (and alcohol and drink sales) at his establishment.

Sold out months in advance and setting a record for attendance? A promoters dream come true.

From November of 2014, the concept for the entire concert/party was established. This was the event poster:

Jan. 26, 2015 at Shibuya Milky Way

Jan. 26, 2015 at Shibuya Milky Way

I designed the poster concept based on an old Motown poster that I had always liked. I thought the red and yellow tones fit the image of a New Year’s party in Japan. So we went with this.

In order to keep the concept consistent and marketing all on the same theme, I made a FM radio commercial that ran on the radio station from Mid-December 2014 until the morning of the actual event on Jan. 26, 2015.

Using the radio commercial as the sound base we also made a Youtube commercial for the event. It was a commercial in Japanese and English. For the images for the Youtube commercial, we simply imported the data from the poster created in Photoshop (and a few images from a former Digital Signage work) and made a “moving poster” as seen here:

The poster was created on Photoshop. A radio commercial for the radio station was created. Then the elements from the poster were layered over the radio commercial to create the “TV Ad” (Digital Signage).

In this way, we can make an effective advertising campaign with an easily recognizable and consistent theme… And we can do it for very low costs.

Was this a successful campaign and event bringing the station several months worth of promotion for dirt cheap? The venue was “sold out” a month in advance and we set the record for attendance at that establishment; people are still talking about it now…

If the proof is in the eating, then I guess that’s proof of a smash success.

Oh, by the way, why are people still talking about this event (and I suspect they will be talking about it for a very long time)? Because all of February, we are giving away 7 posters signed by all the band members along with an official backstage pass.

Signed Poster

Signed Poster

Want a poster? Send an email to: by Feb. 22, 2015.

*Of course, in fact, this blog post is a continuation of that promotion!

Need a Professional Narrator But Can’t Afford One? Not Anymore!

Every Sunday morning, I wake up at around 4 am and then head to InterFM. InterFM is one of Tokyo’s Top 5 FM radio stations broadcasting to over 35 million homes in the greater Tokyo Metropolitan area. It also broadcasts to 8 million people in the Nagoya area and, nationwide on Radiko (Internet radio).

Our narrators have all worked regularly at InterFM or Love FM

Our narrators have all worked regularly at InterFM or Love FM

Everyday, we hear professional narrators on the radio and TV… It is easy to pick out a seasoned professional from an amateur… You never hear amateurs on TV or radio (unless they are being interviewed). But you do hear lots of amateurs on Youtube videos.

Robot55 prides itself on having a stable of true professional announcers who have worked (and are working) regularly at many of Japan’s top TV and radio stations… And guess what? In English or Japanese, we have the best of both worlds. And our starting price for hiring a seasoned pro, is only ¥25,000. How can we do this? Well, because we are industry insiders and know lots of great professionals who are looking for work…. We also use high technology so that they can record professionally in the convenience of our own home.

We don’t need to search for freelancers or other amateurs, we know lots of seasoned professionals; we only hire people we have worked with and can trust to do a great job! Check out our narrators here:

You can hire a professional and add that special touch to any and all of your videos for work and promotion. We even do Digital Signage and all areas of production. Send us an email and we’ll get started for you!