All posts in “InterFM”

This Week’s Top 3 New Artist Videos & Shonen Knife!〜ミュージックビデオも制作

2015年3月5日 / 2 Comments

In my weekly chores, I produce and direct and make the playlist for a very popular weekly radio show on InterFM entitled, “What the Funday” (Every Sunday morning from 8 am ~ 11 am on InterFM) so I am constantly checking out about 30 to 40 new artists every week. So, I see lots of great stuff. Why not share them with you, dear reader? Yes! Why not?

This Week’s Top 3 New Artist Videos by Robot55 (pronounced: “Robot Go-Go” 「ロボット・ゴー・ゴー」) will showcase what I think are the best of those artists and their videos. So, without any further ado, let’s get into it, shall we?

#3) HAPPY FANGS – Raw Nights (https://www.youtube.com/watch?v=cRZM0DDGgYo&t=10)

I read a review of Happy Fangs that said, “A raucous force of noisy guitar and anthemic vocals that thrill me like the late-1970s sounds of X-Ray Spex, Siouxsie, & Suburban Lawns.” Boing Boing online zine wrote: “Happy Fangs is a war-painted and wiry rock trio. Rebecca brings her high-energy vocals. Mr. Cobra brings his grit-pop guitar. Jess brings her hard-hitting melodic beats.”

Wow! I like that! I just had to check them out. Glad I did! They are at this week’s #3 on the video countdown!

 

#2) Jordan Allen – Set in Stone (https://www.youtube.com/watch?v=CRkqHK9hErg#t=79)

Some people like to say Jordan Allen is somewhat like Jake Bugg or Alex Turner. I think Jordan Allen has more of that raw sound that I like. The amazing thing about Jordan Allen is that he isn’t signed to an record label! So, since Robot55 is always cheering for the little guy, here he is at #2!

 

#1) Findlay – Greasy Love  (https://www.youtube.com/watch?v=_JwqRHE1Q2E)

Findlay is from London. Findlay is now getting a buzz about her and this great video. She was the opening act for Jake Bugg and performed to a sold out crowd at Dot to Dot 2013. This is Pop Music with an edge…. Because I’m such a wimp (and this is a family web site) I didn’t link to her other video, “Electric Bones.” See that one here: Findlay – Electric Bones (https://www.youtube.com/watch?v=LEWt2-3AO_M)

 

 

And finally, this week’s giveaway is Shonen Knife. This was shot in Tokyo and Osaka and the total budget was well under $1000! The girls were thrilled with the video and so were their fans!

Extra! Shonen Knife – Ghost Train (https://www.youtube.com/watch?v=Iyt6A1oefq0)

 

At Robot55 we make video productions for businesses and services and products, but we also pride ourselves on making videos for art and music. This video was made by the team at Robot55. Our starting price is ¥80,000 and we are sure we can work out something that fits your budget.

Contact us! contact@robot55.jp

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, ビデオ制作、格安ビデオ制作、ROBOT55, ロボット・ゴー・ゴー, , , , , , , , ,

Multi-Media Marketing Concept and Keeping a Theme

2015年2月7日 / No Comments

(Image at top: Movie shoot before Jan. 26, Shin Nen Kai “New Year’s Party” event.)

This post is about keeping a constant theme throughout a marketing campaign regardless of the media. It involves print media, FM radio, and Digital Signage.

 

We held our annual “Shin Nen kai” (Rock and Roll New Year’s Party) on Jan. 26, 2014 at Milky Way in Shibuya, in Tokyo. It was a wonderful event and was “sold out” months in advance. When all was said and done and the concert/party over, I was told by the manager of Milky Way that this night had set the record for attendance (and alcohol and drink sales) at his establishment.

Sold out months in advance and setting a record for attendance? A promoters dream come true.

From November of 2014, the concept for the entire concert/party was established. This was the event poster:

Jan. 26, 2015 at Shibuya Milky Way

Jan. 26, 2015 at Shibuya Milky Way

I designed the poster concept based on an old Motown poster that I had always liked. I thought the red and yellow tones fit the image of a New Year’s party in Japan. So we went with this.

In order to keep the concept consistent and marketing all on the same theme, I made a FM radio commercial that ran on the radio station from Mid-December 2014 until the morning of the actual event on Jan. 26, 2015.

Using the radio commercial as the sound base we also made a Youtube commercial for the event. It was a commercial in Japanese and English. For the images for the Youtube commercial, we simply imported the data from the poster created in Photoshop (and a few images from a former Digital Signage work) and made a “moving poster” as seen here:

The poster was created on Photoshop. A radio commercial for the radio station was created. Then the elements from the poster were layered over the radio commercial to create the “TV Ad” (Digital Signage).

In this way, we can make an effective advertising campaign with an easily recognizable and consistent theme… And we can do it for very low costs.

Was this a successful campaign and event bringing the station several months worth of promotion for dirt cheap? The venue was “sold out” a month in advance and we set the record for attendance at that establishment; people are still talking about it now…

If the proof is in the eating, then I guess that’s proof of a smash success.

Oh, by the way, why are people still talking about this event (and I suspect they will be talking about it for a very long time)? Because all of February, we are giving away 7 posters signed by all the band members along with an official backstage pass.

Signed Poster

Signed Poster

Want a poster? Send an email to: wtf@interfm.jp by Feb. 22, 2015.

*Of course, in fact, this blog post is a continuation of that promotion!