Online Video Marketing isn’t the future of business advertising, it is now! Today! Online Video Marketing is critical to your success right now! If you haven’t taken a seat on the bus on the video marketing train in the year 2015, then you are a tad bit late to the game; but not too late to get in the action.
What are we waiting for? I hope we are not waiting for our competition to do beat us to the punch! Because, if we keep waiting, trust that they will….. Yikes!
If you are running any kind of business, service, product sales, organization or event, then there’s an undeniable mountain of research data and evidence showing that online video marketing needs to be a major consideration in your advertising budget in this day of Smart Phones and tablet devices.
Some people will say, “But we are a small organization and can’t afford video.” But, you can afford video in this day and age! Costs are crashing. Robot55 can make you a professional quality marketing video for less than the price of making 500 professionally designed flyers.
No kidding.
Coca Cola online video
And, think about this; take a big company like Coca Cola. They spend hundreds of millions of dollars annually on Research and Development and advertising budget, they figured out that a video was critical. They even have one on their top page. Think about that: Gee, Coca-Cola spent millions and came to this decision (actually, they’ve been doing it for a few years now). Your organization doesn’t need to spend a penny to do the same: You can capitalize on the research money they spent by coming to the same conclusions they did. How? Just copy what they do.
Toyota Motors webpage has lots of videos on it for end-users. http://toyota.jp/alphard/
Need more convincing?
Market surveys show that over 100 million people per day watch videos online. In a recent survey of shoppers at a major retailer, 90% of all shoppers aid a video was helpful in making further investigation into a shopping and buying decision. The retailer reports that products with videos greatly outsell products without videos.
Recently 75% of company executives told Forbes magazine that they watch work-related videos on business websites at least once a week.
The breakdown is as follows:
*50% of all corporate executives say they watch business-related videos on YouTube
*65% of all corporate executives say they visit the marketer’s website after viewing a video
* According to ComScore the average user spends 16 minutes and 40 seconds watching online video ads every month.
The bottom line here? If you’re not using video for your marketing, then you are missing out on a huge market opportunity and chance to engage with your audience. It’s not just the massive number of people who watch online videos that’s is critically important – it’s the reasons why they watch it; and if a user views your video it’s because they were searching for you or one of your competitors!
When your company, service, product or organization has an online video, not only can you engage with people who do standard Google searches, with video; you can also access hundreds of millions of Youtube viewers (and in Japan, Nico Nico Douga users) as well as Linked in and Facebook users (Facebook now has an “Auotplay” function for video. I wrote about that here: New Facebook Video Function Great For Businesses! And It’s Free! (www.robot55.jp/blog/new-facebook-video-function-great-for-small-businesses-and-its-free/).
When you place a video for your business online, data shows that you have a higher chance of reaching business executives and people who make decisions specifically concerning your business. Everyone knows that a person to person sales pitch is the best way to land the sale, but, when people are scattered all over the country, that’s virtually impossible to do without going bankrupt.
The next best thing to a face to face meeting is video marketing.
Here’s some more jaw dropping data:
According to the Online Publishers Association, 80% of all people shopping were able to recall which company had video on their webpage that they visited in the last month.
*46% of those people took some action after viewing the ad! 26% of them looked for more information; 22% visited the website; 15% visited the company page in the video ad and a whopping 12% purchased the specific product featured in the ad!
With numbers like these, how could anyone not see that a video – in this day and age of short attention spans and advertising clutter – is the best advertising for the buck? And this data shows that with targeted advertising the most desired results are online video.
There is one more thing that is critical that the data shows. When there is an online video on a site, the average viewer will stay on that site an 2 minutes longer than they will on sites that do not have a video.
Sure the numbers above come from surveys. But how about the real world? I’ll have more on that soon, but here is one that is shocking in its implications: The number is 403%. An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.
What are we waiting for my friends?
Get started on making your video for your business, service, product or organization. There is a bunch of free advice on how to make yours for free on this site. Just search for: Video Tips! Make Your Own Video For Your Business For Free! (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Or, if you want a little more professionalism in your video than you have confidence in making yourself, please contact us and let’s get started on discussion on making the video for your business that makes everyone who sees it say, “This looks really good! I’m interested.”
Need free advice on making your own business video or just want to discuss with us? Email the humans who work at Robot55, Mike or Ken: contact@robot55.jp
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NOTE: Data and marketing statistics and numbers from: 18 Big Video Marketing Statistics and What They Mean for Your Business (www.videobrewery.com/blog/18-video-marketing-statistics)