90% is the percentage of online shoppers at a major retailer’s website who said they find online video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with a video sell a lot more than products with no video.
2) “10 seconds.”
That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is.
3) “15 seconds.”
According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down. Those shorties are only shared 18% more often than videos of longer than 1 minute.
So, you see? Video can help your business to, sell more, reach more people, grow and make you more money!
But, perhaps you are not so sure yet and are not willing to spend money on a professionally made video just yet? We totally understand. That why we at Robot55 offer discount professional quality 30 second and 60 second videos for your business at a super reasonable cost. Prices starting from ¥70,000 each!
Won’t you contact us and let’s get started on increasing your business! Email: firstname.lastname@example.org
Want to see some videos we have made for happy customers in the last few weeks at a reasonable price?
The 2020 Tokyo Olympics are coming. I was searching for information on the subject when I stumbled upon some old video of newsreel footage that show the scenes and I thought you might like to go with me on a blast to the past.
These two are Universal News newsreels (Yes, Universal used to do the news also!) Probably a common denominator between these videos of 1964 and the 2020 Olympics will be that the USA is probably one of the top two medal winners. I expect that China, and not the Soviet Union, will be the ones to beat in 2020.
This first one is entitled, “The Olympics – U.S. Widens Tokyo Lead from Oct. 19, 1964. Here’s the description: “(1) brief shot of Harold Wilson of Britain (2) Tokyo Olympics as Hirohito watches; Sharon Studer wins 3rd medal in butterfly swim race; platform diving won by Leslie Bush; track events include 100 meter spring won by Hayes – slow motion of finish; women’s 100 meter (partial newsreel).”
By the way, did you know that Japan came in third in medals in the 1964 Tokyo Olympics? Wow! What’s happened since then? It’s anybody’s guess, but Japan has been an also-ran in the Olympics in the last few decades.
The 1964 Summer Olympics, officially known as the Games of the XVIII Olympiad, was an international multi-sport event held in Tokyo, Japan from October 10 to 24, 1964. Tokyo had been awarded the organization of the 1940 Summer Olympics, but this honor was subsequently passed to Helsinki because of Japan’s invasion of China, before ultimately being canceled because of World War II. The 1964 Summer Games were the first Olympics held in Asia, and the first time South Africa was barred from taking part due to its apartheid system in sports. (South Africa was, however, allowed to compete at the 1964 Summer Paralympics, also held in Tokyo, where it made its Paralympic Games debut.)
Tokyo was chosen as the host city during the 55th IOC Session in West Germany, on May 26, 1959. These games were also the first to be telecast internationally without the need for tapes to be flown overseas as they were for the 1960 Olympics four years earlier. The games were telecast to the United States using Syncom 3, the firstgeostationary communication satellite, and from there to Europe using Relay 1. These were also the first Olympic Games to have color telecasts (partially). Certain events like the sumo wrestling and judo matches, sports huge in Japan, were tried out using Toshiba’s new color transmission system; but just for the domestic market, not for any international coverage. History surrounding the 1964 Olympics was chronicled in the 1965 documentary film Tokyo Olympiad, directed by Kon Ichikawa.
The second video is about the dawning of the Bullet Train. Check it!
I think there is one more thing though that might be common about the 1964 Tokyo Olympics and the 2020 Tokyo Olympics; There’s going to be lots of foreigners from around the world coming to Tokyo so Japanese businesses need to up their game and promote their businesses to these wealthy foreigners while they can!
Web video and local productions in various languages will be key to growing your business.
If you need anything concerning video production in Tokyo and video production in the English language, please ask us at Robot55.
Making a video to place on Youtube and Facebook, Twitter, Blogs and other cool Social Media is a great way to get the word out about your business. Lots of people are now searching for videos on Youtube when they look for a restaurant or coffee shop or other businesses that are in the local area.
Here is a video for a local hairstyling shop. In just 30 Seconds, you know the staff and the interior and atmosphere of this small, friendly hair styling salon:
Think about it: You are at the train station waiting for your friends to go, say, drink some beer and eat Yakitori. But you don’t know any good places around. The usual way is to search Tabelog or Gurunavi, and that’s OK, but static photos don’t show you what kind of place or the atmosphere as well as we want. The new way people are doing the search is on Youtube. Why? Because a Youtube video can show customers your place and the food or products/services and the atmosphere much better than any still photos can.
This is your typical web page today. It serves a purpose, but it doesn’t make people “want” to visit.
We went to Albatross the other day and shot the video for them that they need. Here is is. Compare this video with the webpage above and tell me which makes you want to go check the establishment out!
Watching the above video makes you want to visit Albatross. It looks like a very cool place to stop for a drink while visiting Tokyo. It’s very “Japanese”!
The plan for this video is to embed the video into the Albatross webpage above and to make the page “come alive.” A webpage shouldn’t just be a “digital poster,” it should offer the visitor a total multi-media experience that actually makes them want to visit for themselves. I will post the new page as soon as they embed the video. But I think you get my meaning here; the video makes the place “come alive” and shows you exactly what the interior is like and how warm and fun and what the staff are like; you needn’t be a stranger on your first visit!
Of course, the Albatross video above is made by the professionals at Robot55 and cost ¥80,000. It is classy and effective. If you use the video for, say, 5 years, that comes out to a price of only about ¥43 per day; there isn’t a cheaper, more effective way to increase your business today!
¥43 yen per day? Think about it!
But what about a guy who isn’t sure of spending the money and wants to make a video on their own just to “try it out”? Great! Good idea! We are here also to give you support. There are lots of people who we call “Youtubers” who are making their own videos and doing well at selling their product or service.
Cooking With Dog is one of the better homemade productions, but, I think you can see it is an amateur production. I think it is good enough for what they want to accomplish. Perhaps if they were a restaurant, they’d want better quality (and not have dogs in the kitchen! Ahem…)
I figure they spent a few days shooting and putting this together. Which might not be good for you, especially if you are trying to run a business. But, all in all, still pretty good for an establishment that hasn’t the money for a proper professionally made video; no matter how cheap it is!. Heck this is of a lot better than nothing! Depending on your goals, any presence on Youtube is better than no presence at all.
There are many small things that can be done to “up your game” when making a video to help increase your business.
Here, on Robot55, we will start this new series on “Making a homemade video” that can help your business; starting today. It will include tons of tips and tricks we’ve learned from over 30 years experience in the video business and we are giving this advice away for absolutely free.
Next week, I will help you out with the most basic problems of these homemade videos: Composition of images and making your sound better.
Hope to see you next week!
For more free tips on how to better make your business video for free:
(Image at top: Movie shoot before Jan. 26, Shin Nen Kai “New Year’s Party” event.)
This post is about keeping a constant theme throughout a marketing campaign regardless of the media. It involves print media, FM radio, and Digital Signage.
We held our annual “Shin Nen kai” (Rock and Roll New Year’s Party) on Jan. 26, 2014 at Milky Way in Shibuya, in Tokyo. It was a wonderful event and was “sold out” months in advance. When all was said and done and the concert/party over, I was told by the manager of Milky Way that this night had set the record for attendance (and alcohol and drink sales) at his establishment.
Sold out months in advance and setting a record for attendance? A promoters dream come true.
From November of 2014, the concept for the entire concert/party was established. This was the event poster:
Jan. 26, 2015 at Shibuya Milky Way
I designed the poster concept based on an old Motown poster that I had always liked. I thought the red and yellow tones fit the image of a New Year’s party in Japan. So we went with this.
In order to keep the concept consistent and marketing all on the same theme, I made a FM radio commercial that ran on the radio station from Mid-December 2014 until the morning of the actual event on Jan. 26, 2015.
Using the radio commercial as the sound base we also made a Youtube commercial for the event. It was a commercial in Japanese and English. For the images for the Youtube commercial, we simply imported the data from the poster created in Photoshop (and a few images from a former Digital Signage work) and made a “moving poster” as seen here:
The poster was created on Photoshop. A radio commercial for the radio station was created. Then the elements from the poster were layered over the radio commercial to create the “TV Ad” (Digital Signage).
In this way, we can make an effective advertising campaign with an easily recognizable and consistent theme… And we can do it for very low costs.
Was this a successful campaign and event bringing the station several months worth of promotion for dirt cheap? The venue was “sold out” a month in advance and we set the record for attendance at that establishment; people are still talking about it now…
If the proof is in the eating, then I guess that’s proof of a smash success.
Oh, by the way, why are people still talking about this event (and I suspect they will be talking about it for a very long time)? Because all of February, we are giving away 7 posters signed by all the band members along with an official backstage pass.
Every Sunday morning, I wake up at around 4 am and then head to InterFM. InterFM is one of Tokyo’s Top 5 FM radio stations broadcasting to over 35 million homes in the greater Tokyo Metropolitan area. It also broadcasts to 8 million people in the Nagoya area and, nationwide on Radiko (Internet radio).
Our narrators have all worked regularly at InterFM or Love FM
Everyday, we hear professional narrators on the radio and TV… It is easy to pick out a seasoned professional from an amateur… You never hear amateurs on TV or radio (unless they are being interviewed). But you do hear lots of amateurs on Youtube videos.
Robot55 prides itself on having a stable of true professional announcers who have worked (and are working) regularly at many of Japan’s top TV and radio stations… And guess what? In English or Japanese, we have the best of both worlds. And our starting price for hiring a seasoned pro, is only ¥25,000. How can we do this? Well, because we are industry insiders and know lots of great professionals who are looking for work…. We also use high technology so that they can record professionally in the convenience of our own home.
We don’t need to search for freelancers or other amateurs, we know lots of seasoned professionals; we only hire people we have worked with and can trust to do a great job! Check out our narrators here: http://robot55.jp/
You can hire a professional and add that special touch to any and all of your videos for work and promotion. We even do Digital Signage and all areas of production. Send us an email and we’ll get started for you!