Japanese Rock ‘N’ Roll Ghost Storyのクラウドファンディングが始まって5日目。お陰様で既に目標金額の30%を超えるサポートを頂き、誠に嬉しく思います！この場を借りてもう一度、僕のCPUより感謝致します！
I read a fascinating article over at ZeroHedge the other day. It was entitled: How iTunes Destroyed The Music Business In 1 Simple Chart (www.zerohedge.com/news/2015-05-24/how-itunes-destroyed-music-business-1-simple-chart)
The main point of the article was that, in the early days of the internet, online sites came out to share music and the industry fought back hard. From the article:
“The music industry was the first entertainment business to confront the digital transition, although it was not exactly a willing pioneer. Rather, it was thrust into this role as a matter of survival, as it grappled with the rapid rise of online piracy in the early 2000s.
The music industry was incredibly slow to respond to the digital transition. Napster, the original music piracy site, burst onto the scene in 1999, but it wasn’t until 2004 when Apple iTunes debuted that consumers grew more and more primed to free music. This was a serious error and haunted the music industry for years thereafter, costing the industry multi-billions in annual sales.
The rest of the entertainment industry has taken note and, as a result, all other entertainment sectors, including video, have been comparatively quick to embrace digital distribution. The music industry, rather than focusing on a legal digital download service, initially focused all its effort on shutting down Napster by way of a copyright infringement lawsuit. Ultimately, the industry prevailed and the courts shut down Napster in mid-2001; however, this was a pyrrhic victory. By the time Napster was shut down, the pirates had moved on to the next new thing: decentralized peer-to-peer file sharing, led by Gnutella. Unlike Napster, these piracy sites were virtually impossible to shut down because there was no central server storing the files. Shutting down Gnutella would have been tantamount to shutting down the entire internet.”
This recant of what happened is exactly true: The music industry tried to destroy digital downloads. But what the writer fails to mention is that the music recording industry (record labels) have always been anti-technology since even the early days of radio! I think it is important to understand the history of the recording industry then all of this anti-technology might start to make sense.
When radio began, the record labels tried to stop them from playing their records that’s why early radio had only live music, talk shows and radio dramas.(The record labels didn’t like their music being played on the radio at first, because when songs are played on the radio, only the music publishers get paid.) It wasn’t until the start of Rock and Roll music and DJs like Alan Freed that the labels figured out that if DJs played their records, then kids listened, and then those kids bought those records.
Duh! Maybe the labels have always been run by rocket scientists and chimpanzees?
But, like I said, record labels have traditionally been “anti-technology” and I can’t foresee that ever changing.
Let’s go back to the start of the “music industry.” You’ll need to understand the history of the music industry to see why this is the way it is and why it is probably the way it always will be.
One hundred and twenty years ago, the only “music industry” was music publishing, i.e., “Sheet music.” Performers got paid to perform live, but the big money was having a “Hit!” (no radio, TV, or even record players back then). Having a “Hit” in those days, meant writing a song, getting it down on sheet music, and having people buy that sheet music and those customers playing those songs on their piano or banjos at home… Thereby selling the composer lots of sheet music.
It went like this for years.
Then, one day, the record player was invented. Suddenly a new business was born; the business of performing a song, recording it and then having people buy your recording. Whereas, before, the musician could only make money by writing a song and selling sheet music (music publishing) or being paid to perform live, they could now make a recording and sell it. The recording industry was born.
But, can you see that the publishing industry and the recording industry are two very different things? For music publishing, this new “recording” business was nothing to the music publishing companies excepting a new revenue stream. They got paid because someone recorded a song… Back in the early days, people all recorded songs written by someone else…
It goes like this: In 1880, John writes hit songs, sells sheet music of his songs, and gets paid for each sheet music sold as well as getting paid to perform live.
In 1925, Anthony writes hit songs, sells sheet music of his songs, and gets paid for each sheet music sold and he gets paid to perform live. If Anthony performs any of John’s song’s (either live or recorded), John gets paid a royalty because John wrote that song. The publishers love that.
Even if the record company spent tons of money on a new recording of John’s song covered by Anthony, John and the publisher gets paid even if they didn’t lift a finger. When John gets paid, the publisher gets paid.
So, you see, the publishers get paid because of ownership of the song. The performer only gets paid for performance of that song; be it live or recorded. This is why John Lennon and Paul McCartney made so much money on the Beatles; they wrote almost all of the songs. Basically Ringo and George only got paid for the actual performances live or on record. If I, Mike Rogers, make a recording of “Hey Jude” only John and Paul get paid. If I go to Karaoke and sing a Lennon McCartney song, or that song is on a TV commercial, John and Paul (and the music publisher) gets paid.
This is why, today, the record labels have a contentious relationship with the music publishers: The record labels spend tons of money on studio recordings and making music videos in order to produce a “hit.” They only make money on each unit (CD, vinyl, etc.) sold. But the music publishers get paid every time a song is sold, sang at Karaoke, put on a TV commercial, played at a radio station or on TV or downloaded.
Once again, generally-speaking, the record companies only make money every time a physical unit is sold. So if a song becomes a massive hit, the record labels are happy because they sell lots of albums…. But the publishers are ecstatic because they get paid every time your sister Judy sings that god damned Lady Gaga song at Karaoke!
So, now you understand why the record labels hate music downloads and have always been anti-technology: they always have been and probably always will be; they do not get paid unless a physical product is sold (or they get an extremely small margin on downloads). The music publishers get paid, no matter what.
Sure, there’s a vinyl resurgence, but it is still a drop in the bucket…. And, these days, even new Apple computers are coming out without CD players. I know lots of people who don’t even own a CD player!
So considering how music downloads are dropping and people have changed the way they listen to music, do you think the major labels have a good financial future? I don’t…
But I do see opportunities for smart Indies music people!
So, did iTunes and music downloads destroy the music industry or did record labels shoot themselves in the foot and destroy the music industry?
This article dedicated to Aya Fukuta, Ken Nishikawa and John Flanagan
At Robot55 we make Top 3 videos and Top 3 New Artist videos and other video productions for businesses and services and products, but we also pride ourselves on making videos for art and music. Our starting price is ¥70,000 and we are sure we can work out something that fits your budget. Oh, and we love making band videos too! Contact us! firstname.lastname@example.org
ROBOT55 はビジネス、商業、製品紹介動画の制作のみならず、アートや音楽の映像も創っております。ビジネス動画においてはウェブ動画時代の到来に合わせ、お求めや すい¥70,000という格安価格より承ります。ご予算に応じて皆様にご満足のいく高品質動画を制作致します。勿論インディー・バンド向けPV制作も行っ ております。よ！
Top photo: Left to right: Me (Mike Rogers – drunkard), Ken Nishikawa (fabulous cameraman), Tatsuji Nobuhara (Lead singer of The Privates)
Today, I’d like to write a bit on the beauty of doing things yourself. The so-called, “DIY” philosophy.
I like DIY for several reasons. Firstly, whatever one does, when they do it themselves, it truly is a reflection of themselves and their heart and soul. Secondly, it is not some concoction that was made by some professional who makes things for people in an office far away; it is “Real.” Thirdly, because it was made by the people who really do have a vested interest in their product or service, it is much cheaper. Fourthly, making something for someone – whether it be dinner, a birthday or Christmas present shows true love.
Making things DIY takes heart, a dream, sweat and practice. Is this any different from starting your own business, club, restaurant, band, music or any other project? When you do it DIY it is true love and shows your sincerity much better than anything one could buy at any store!
I have a few good friends that always do D.I.Y. and that really impresses me. Today I’d like to tell you about them.
Two of my good friends have been doing their rock bands as independent artists for decades. One is named “Mr. Pan,” he is the leader of the band, “The Neatbeats.” They’ve been doing the DIY thing for more than twenty years and are very successful at it. They are big in Europe. And why not? They are the easily described as “The Japanese Beatles!” Watch this video and see what I mean. These guys are hot. Of course, this is a DIY video:
I’m going to be writing about him and the Neatbeats quite a lot, I think, in the coming months. We are making a rock and roll ghost movie together. Read about that here: http://robot55.jp/blog/edit-the-movie-a-rock-n-roll-ghost-story/
One other friend, who will also be in the movie, is a guy named Tatsuji Nobuhara. “Nobu” is what everyone calls him. Nobu has been the lead singer and heart and soul of a rock band named “The Privates” who have been around for more than thirty years. How do I describe The Privates for a foreign audience? Perhaps a “Japanese Buzzcocks”? It’s a healthy comparison. See for yourself:
Thirty years of doing things independently and making a good living at it; it’s the true “Rock and Roll” dream – and everything they do is DIY. They manage themselves and do all their own booking. Not only do they have their Friday, Saturday, Sunday and holiday schedules booked up with performances around Japan, The Privates and the Neatbeats tour the world too!
I think these two bands are an inspiration to us all! Really. Can there be any better way to really live the true “Rock and Roll Dream”?
Yesterday, we had a meeting about the Japanese Rock and Roll Ghost Story movie we are making. After the meeting was over, I asked Nobu what his plans were for the evening. He told me that he was going to some office and was going to design his posters and T-shirts.
This morning, he sent me some photos of the stuff he is making.
Wow! I am impressed! This stuff is so cool!
And, like I said, it is “Real” and it is him. His idea, his sweat and his efforts. He is creating a legacy for himself that will last long after he has died and left this earth.
Isn’t that what it’s all about, my friends?
Don’t we all want to make something to leave a legacy for our children and our children’s children? I know I do.
How about you?
If you are running a business or club, why don’t you start making all your promotional posters and logos and designs yourself? And how about making a video for Youtube to promote your business? Hate to sound like I am a salesman, so I’m giving you free professional advice on how to do so below.
“But, Mike! I am not good at design and art!” That’s OK. Then, when you do ask a professional to make your work, instead of just handing it off to them to make for you? Why don’t you ask that they, instead, help you and give you guidance? Or, you make the poster or art and then give it to them and ask them to polish it up for you? Then when the finished work is given to you, you really can say, “I designed this.”
It will be a reflection of you and who you are.
At Robot55, we make videos for businesses and services. We can help you to create something that is the real you. This is why we always try to make the proprietors of every business to be in their own videos! People no longer want to see an actor or actress (who doesn’t use your product or service or isn’t your ‘fan’) telling them how great something is; it’s not “Real.” But you being in the video, now that “Real” and it’s sincere. Here’s one we made (it’s in Japanese) and we insisted the shop owner tell his own story. This is fabulous! The owners tell us that their business is booming!
If you want to make your own video, do it. Here’s some free advice from me on how you can make a great video for your project for absolutely free!
For free tips on making your own video:
6 Easy Tips For Making a Viral Video (http://robot55.jp/blog/6-easy-tips-for-making-a-viral-video/)
Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-1/)
Video Tips! Make Your Own Video For Your Business For Free! Part 2 (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/)
Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (http://robot55.jp/blog/make-your-own-video-for-your-business-for-free-part-3-you-need-a-map-how-to-write-a-script/)
Video Tips! Make Your Own Video For Your Business For Free! Pt. 4(（www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-pt-4/)
If you need any help, you know where to reach us. We gladly give out free advice…. But we mostly want to help you to create your dream. Contact me! email@example.com
At Robot55 we make video productions for businesses and services and products, but we also pride ourselves on making videos for art and music. Our starting price is ¥70,000 and we are sure we can work out something that fits your budget. Oh, and we love making band videos too! Contact us! firstname.lastname@example.org
“Self-education is, I firmly believe, the only kind of education there is.” ― Isaac Asimov
“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” ― Henry Ford
“I’m unpredictable, I never know where I’m going until I get there, I’m so random, I’m always growing, learning, changing, I’m never the same person twice. But one thing you can be sure of about me; is I will always do exactly what I want to do.” ― C. JoyBell C.
Yesterday was a great day editing our Japanese Rock N Roll Ghost Story movie. It was fun.
I felt happy because of two important things:
1) We were creating our dream. I mean, it was me, us, we. We were creating our dreams by making the effort. There was nothing stopping us from making what we wanted to create and, therefore becoming who we are destined to be.
2) We were learning. We were all learning a new skill and how to become better at our craftsmanship. We learn by doing; by being; by making the effort. Isn’t this the way to live a fulfilled and happy life?
Today? I woke up happy and feeling good. It’s nice to be nearly sixty-years-old and wake up in the morning feeling good and thinking, “Gee! I learned something totally new yesterday.” No matter how old we get, we must continually keep learning and expanding ourselves and our universe.
There are quotes at the top of this page by the famous, but in my own Hollywwod, the quote might be:
“Life happens to people.”
Folks, keep learning! Live life to the fullest.
Yesterday, we had a day of editing and color correction on the Japanese Rock N Roll Ghost Story movie. It was the first time to have ever used Da Vinci software for color correction. I had never seen the software before. I now know why all the big Hollywood movies use it.
I mentioned before that we had finished the initial stages of video production and the trailer now looks set to be of “Hollywood” quality. I am expecting the trailer to be ready for your viewing within two weeks of this posting.
I look forward to more video editing, shooting, and post production in the next few days. I hope you do too.
We will keep you posted.
(Image at top: Movie shoot before Jan. 26, Shin Nen Kai “New Year’s Party” event.)
This post is about keeping a constant theme throughout a marketing campaign regardless of the media. It involves print media, FM radio, and Digital Signage.
We held our annual “Shin Nen kai” (Rock and Roll New Year’s Party) on Jan. 26, 2014 at Milky Way in Shibuya, in Tokyo. It was a wonderful event and was “sold out” months in advance. When all was said and done and the concert/party over, I was told by the manager of Milky Way that this night had set the record for attendance (and alcohol and drink sales) at his establishment.
Sold out months in advance and setting a record for attendance? A promoters dream come true.
From November of 2014, the concept for the entire concert/party was established. This was the event poster:
I designed the poster concept based on an old Motown poster that I had always liked. I thought the red and yellow tones fit the image of a New Year’s party in Japan. So we went with this.
In order to keep the concept consistent and marketing all on the same theme, I made a FM radio commercial that ran on the radio station from Mid-December 2014 until the morning of the actual event on Jan. 26, 2015.
Using the radio commercial as the sound base we also made a Youtube commercial for the event. It was a commercial in Japanese and English. For the images for the Youtube commercial, we simply imported the data from the poster created in Photoshop (and a few images from a former Digital Signage work) and made a “moving poster” as seen here:
The poster was created on Photoshop. A radio commercial for the radio station was created. Then the elements from the poster were layered over the radio commercial to create the “TV Ad” (Digital Signage).
In this way, we can make an effective advertising campaign with an easily recognizable and consistent theme… And we can do it for very low costs.
Was this a successful campaign and event bringing the station several months worth of promotion for dirt cheap? The venue was “sold out” a month in advance and we set the record for attendance at that establishment; people are still talking about it now…
If the proof is in the eating, then I guess that’s proof of a smash success.
Oh, by the way, why are people still talking about this event (and I suspect they will be talking about it for a very long time)? Because all of February, we are giving away 7 posters signed by all the band members along with an official backstage pass.
Want a poster? Send an email to: email@example.com by Feb. 22, 2015.
*Of course, in fact, this blog post is a continuation of that promotion!
ROBOT55設立前から僕たちは好きなバンドのPVを格安、場合によっては友達割引（＝無料）で制作してきました。理由は簡単です – 僕らは音楽のおかげで素晴らしい人生を生きてこられたから、そして好きな音楽のために映像を作ることは僕たちにも幸せを与えてくれるからです。
「仕事の為」と割り切って心ときめかない事ばかり毎日やっていくには人生は短すぎます。「予定帳には載っていない一番確実な予定」である「死」はいつやってくるか分かりませんから。 Continue Reading…
Today’s thoughts…I call this: Sex Pistols, Clash, Gen X, Sheila Rock and Why We Sometimes Make Videos for Free!
Sometimes, my friend Ken and I make promotional music videos for young bands for free – no charge.
Why do we sometimes make rock band videos for free? That’s actually an easy question to answer. Both Ken and I have had a good life provided to us by music. Of course there is much more that we need to accomplish in our short time on this earth, but, until now, music has treated us well. I think we should keep doing work to live and eat (of course) but we also need to do things to nourish our heart, soul and mind.
The reason why I say that we should keep doing these sorts of things in our short time on this planet is because three things that happened to me in 2014:
1) I almost died in September. I wrote about that here in Near Death at the Hospital, Last Month! – Back in Humor, This Month! www.modernmarketingjapan.blogspot.jp/2014/11/where-did-i-go-to-hospital.html
2) I met Sheila Rock the world famous photographer. Sheila took many iconic photos of the SexPistols, the Clash and Generation X (plus a bunch of others that I can’t recall this early in the morning) back in the heyday of London Punk. Sheila told me that, in her youth, she never got paid to take those photos of the Clash, Sex Pistols, etc….She said she did it for fun and because she thought the subjects were “interesting.”
I told Sheila that my friend (Ken Nishikawa) and I often I make videos for young bands and don’t ask for money. Some notable ones were Shonen Knife, the Neatbeats, Glen Matlock (original bassist for the Sex Pistols), Bobby’s Bar, Moja, and so many more I can’t recall those either! (You can see several of them at the top of this page) I showed her some of them in the short time we had.
She seemed impressed. She’s a nice lady and a wonderful person.
She was very enthusiastic about us making those videos to help those people. I also told her the bit about how music has given us a wonderful life and, if we can, we wanna pay back and help some young people. Young people, who, if we don’t help them, they will never get a chance of ever having a video of their performance made; no matter if they are genius and talented musicians; luck plays a big part in everyone’s life.
If, after I die, if someone says, “I was lucky to meet Mike Rogers” (or Ken, or Ayumi, or?) then I will be one more person happier.
Sheila really complimented and supported us with her words. She said, “When I took those photos way back when, I never realized what sort of legacy I was recording and the legacy I was leaving for myself. It took many years later, when we went back and looked and saw all these photos I had taken…. It is my statement and reason for life….. Tell your friend that I said to ‘keep it up.'”
3) I think we all must keep making something everyday if we can; something new, fresh, fun and also for posterity’s sake….
We all do what we do to live but I think we also should try do what we do for ourselves and our legacy; “Posterity’s Sake” is a good thing. Let’s live to make something that people will remember you by. Even if you never become famous for it, but just because it is good and is makes someone happy.
Do it for yourself and do it for your loved ones.
OK! There’s three things that Johnny Rotten and I have in common: 1) We are in a photo together at the top of this page; 2) We both have been in punk bands; 3) Both of us have had their photo taken by Sheila Rock…. Thanks Sheila! You are Tops!
There’s an old saying about regrets:
“Your regrets in life aren’t what you did, but what you didn’t do when you had the chance.” – Anonymous
As for me, every time I go do a shoot or edit with our team and some of the world-class professionals we work with, I learn something. I learn something on how to become a better artist and craftsman and I learn something about myself.
If we all can remember this everyday of our lives, then I think it helps us to become better. I really do.
I also believe in the Law of Attraction and know that if we keep our eye on it, then we will find those who will support us financially and spiritually.
We’d like to let folks know who we are and what we do at Robot55. (That’s actually pronounced, “Robot Go Go” as “55” in Japanese can be pronounced as “Go Go.”)
Our Mission Statement says:
“We make wonderful video productions, at a profit if we can; at a loss if we must. But, no matter what, we make wonderful video productions.”
If we are not going to make something with all of our selves and our hearts aren’t it in, we don’t want to do it. Let’s live life to the fullest.
If you are an independent band about to come to Tokyo, won’t you contact us? Depending on our schedule and the type of music you do, maybe we can make some art together!