All posts in “English”

Key Hunter – Classic Japanese Sixties TV Show〜懐かしの60年代テレビ番組 キーハンター

In searching for a type of music for a video production we are currently making, I turned to get inspiration from a 1960’s Japanese television detective series entitled “Key Hunter.” Key Hunter was a smash hit on Japanese TV between 1968 to 1973. I got lucky because I found a version with English subtitles!

Wikipedia says:

Key Hunter (キイハンター) was a prime-time Japanese television detective series. It aired on Saturday nights in the 9:00–9:56 p.m. time slot on the Tokyo Broadcasting System (TBS) network from April 6, 1968 to April 7, 1973. There were a total of 262 episodes, and it was one of the most popular action dramas in Japan at the time. The story involved “Key Hunter”, a special clandestine unit of the International Police, which endeavored to solve various crimes. “Key Hunter” was a unique TV show, which started out as a grand scale spy thriller never before seen in Japan. The episodes were individually themed on global crimes and political strife. The initial hardboiled theme later evolved to include intellectual elements involving action, and occasionally with comical elements as well. Tetsuro Tamba starred in the 1967 film “You Only Live Twic”e as Japanese Secret Service agent Tiger Tanaka, an ally of James Bond. This role greatly influenced his image in “Key Hunter”.

I really like the images and production in Key Hunter. I laughed out loud at the video at the very beginning where the guy is in bed kissing the girl and suddenly pulls out a gun and points it at someone; I love that style of Hollywood “Camp.”

This program is an inspiration to me because I really like how, in spite of a low budget (like all Japanese shows of the sixties) – and excepting the car crashing over the side of the mountain and exploding into flames – the director and production crew use good ideas and creativity to make a compelling story and an interesting image to watch. This is brilliant work!

The music is also fabulous.

I am especially interested in the sixties in Japan because that was when the first Tokyo Olympics was held and we have the 2020 Tokyo Olympics coming up. The sixties throughout the eighties in Japan were a Golden Time. I look to those days to bring art and inspiration to all our video productions in Tokyo.

Often times, when companies make promotion videos for their products or services, video production companies use library music or stock footage. This has a few problems as there can often be a rights issue and sometimes, even with a contract, the creator has an issue with use of their music or images. Trust me. I’ve seen it happen many times.

You don’t have that problem with a video production done at Robot55; and you never will. Why? We always create our own original music and images for use in all our videos so you never have to worry about getting a letter from a lawyer representing Getty Images or some company that represents an artist’s musical rights telling you to pay several thousand dollars.

And I’ve seen that happen, more than once to other companies, so we don’t do that at all. Everything we use; images, music, sound effects, narrations are original and done specifically for you. There’s never a worry about rights or a time limit on a production we make for you.

With a video production made by Robot55, you won’t have anyone like the folks in Key Hunter chasing you down for use of music or images; we create quality and we are always 100% original. Everything we create for you, becomes yours. It’s yours forever.

Let me repeat that: 100% yours to use. Forever.

Contact us and let’s get started making your company, service or product video:

Very Best Cameras Japan

With the 2020 Tokyo Olympics coming up, the eyes of the entire world will be on Tokyo and Japan. Along with that, of course, there will be a massive influx of foreigners coming to Japan’s shores and they will be bringing with them their friends and families and that gives us in Japan an incredible business opportunity.

There is, and always will be, another opportunity for smart business people to share their businesses, products, services and ideas with folks outside of Japan through online shopping or auction sites like E-Bay. Did you know that E-Bay annual sales in 2014 were $17.9 billion dollars? And now there is a boom in Japanese online retailers taking advantage of this exploding market.

Last week, we met an extremely smart and charming woman who is the president of an online store called “Very Best Cameras Japan.” Very Best Cameras Japan sells new and used cameras equipment on E-Bay…. And their business is growing by leaps and bounds.  The president was proud of her work and of the company, so she wants to expand and increase her sales so she asked us to help her make a video. We did! Here it is:

This video is effective because it is short and to the point. It gives Very Best Cameras Japan a “human face” and allows us, the potential customer, to see the people we are dealing with when making an important purchase. I think she did a fine job and she comes off as, kind, extremely polite, honest and sincere. As a customer, I have no problem with dealing with her for my business.

When thinking about making a video like this, remember the data I shared with you yesterday in “90% of All People Say a Video Helps To Decide a Purchase!”

Important numbers and words:

1) “90%.”

90% is the percentage of online shoppers at a major retailer’s website who said they find online video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with a video sell a lot more than products with no video.

2) “10 seconds.”

That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is. (Read more:

At Robot55, we specialize in this sort of English language video for businesses in Japan. All of our staff are seasoned professionals and our narrators have thousands of FM radio shows, How to Video narrations, game narrations, animation narrations and even real TV commercials under our belt. We are proud that we have a stable of true professionals who have lived and worked in TV and radio in Japan.

Not only that, but we help the business owner to write their script in a professional manner… And we are doing that part at no charge!

The business owner merely needs to jot down what they want to say, and we will make it up to be a short and effective business promotion video, in English or Japanese… Of course, we also do subtitles in other languages. I will post the Japanese subtitled version of the above video in another post coming soon.

No one can beat our discount price for this level of quality.

Contact us and let’s get started on making a video for Youtube, Facebook or your homepage that will increase your business and sales.


Very Best Cameras Japan URL:


NOTES: Here is the script for the video above. Use this as a model for your own script!

Looking for the best in new and used camera equipment from Japan?
Welcome to Very Best Cameras Japan. My name is Naomi and I’m the president and owner of Very Best Cameras Japan.
Very Best Cameras Japan sells new and used photographic equipment. Our inventory is wide, versatile and constantly changing.
The Japanese are famous for care of technology and equipment we can assure you of the best quality products at Very Best Cameras Japan.
We always take special care to wrap and pack our items safely and securely and to ship them as promptly as possible.
We personally respond to each and every customer’s questions and inquiries.
Very Best Cameras Japan promises to give you a shopping experience that is easy, reliable, and saves you money!
Oh, and we also speak English.
Very Best Cameras Japan! 


 *For more help on writing your script, see Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! ( 

Video Tips! Make Your Own Video For Your Business For Free! Part 2〜ビジネス動画を自分で作ってみよう!その2〜

In yesterday’s post, I pointed out data that showed that 90% of people surveyed say that videos online helped them to decide on a purchase at a major retailer. That shows the power of video for increasing your business and making more money. Please refer to: 90% of All People Say a Video Helps To Decide a Purchase! (If that link doesn’t work, try this:

But, that survey was done at a major retailer; big companies can afford expensive video productions. But what about the little guys? That’s where Robot55 comes in. And that’s also why we have started this weekly column: Video Tips! Make Your Own Video For Your Business For Free!

And this is simple. We are going to help you each week correcting the most basic and common mistakes of homemade videos. So, in just a snap, you can make your business (or family videos) MUCH better by just keeping in mind every week’s simple 3 point lessons. These easy tips  will greatly improve your video for business and all your home photos and videos of the kids and family too! So, let’s get started:

1) First off, the most common mistake that I see people doing everyday! When using a smart device or smart phone, make sure that the picture is always framed horizontally. Keep a steady hand. Do NOT leave a lot of “head space” in a picture or video.

iphone video 2The image on the left doesn’t fill up the screen. The top of the head is at the halfway point. This is generally bad unless you are going to put in titles above the head. The image on the right fills the screen. This is correct and, judging side by side, you can see for yourself how much better it looks. Get close to your subjects; fill the screen. Do not leave a lot of head space. For a tip, just watch the news on TV when they close up on the anchor person: they get very close. You need to do that for your videos.

2) Do not “pan” a lot (swing the camera around). It is always best to take shorter close ups (like still photos). If the camera is swinging around, it is difficult for the viewer to grasp the image. You can understand what’s going on because you are there shooting the video and you are the cameraman, but for people watching it, especially on a smart device or PC, it only causes headaches. Here watch this if you can. It’s a example of bad “panning” (swinging the camera around):

Your viewers won’t be able to see what you see and they’ll not be able to grasp the images well. Instead of this poor panning method, I’d strongly recommend three shots of the same thing without the pan. See?

3 images

I know you want your viewers to be able to see everything, but on a screen, especially a small one, it just doesn’t work out that way well. You are much better off finding the important points and getting up close to them so the viewer can better enjoy the experience. And, like in #1 above, get close. Fill the screen!

3) Here is another basic mistake that might even be the most common. Never take someones picture when they are standing with a big window behind them or the sun behind them; the sun or light must always be behind you the cameraman. Always have the sunlight or lights behind the camera and behind your back. Never have the light source or sun behind the subject of the picture. Here’s a simple example of two photos taken in the exact same spot. One has the light behind the subject; the other has the light behind the cameraman.

bad lightingOh my god! On the photo on the left I look terrible! But, well, we can’t fix my face. The lighting though is a wreck as it is behind the subject and facing the camera. This is no good at all. What to do? We switched standing positions. In the photo on the right the cameraman is now standing with the window behind his back! I look much better (but a tad bit hung over! Yikes!)

Well, folks, that’s it for today’s simple three point lesson. Keep in mind these three simple points and your home and business videos (and your family photos or vacation and those birthday parties, picnics and weddings) will all be much better!

Seriously, I went to university to learn this stuff and that cost lots of money and time wasted not doing homework. But, because dear reader (you) are so cool, here’s information you need for absolutely free.

If you have any questions at all, feel free to write directly to me and ask away!



For more free tips:

Video Tips! Make Your Own Video For Your Business For Free! Pt. 1 (
Video Tips! Make Your Own Video For Your Business For Free! Part 2 (
Make Your Own Video For Your Business For Free! Part 3 – You Need a Map: How to Write a Script! (
Video Tips! Make Your Own Video For Your Business For Free! Pt. 4((

90% of All People Say a Video Helps To Decide a Purchase!〜購入の決め手はビデオ広告!

A video for your business, service, bar or restaurant placed on Youtube, your webpage and Facebook will help increase your business, sales and bring in more customers!

If you’ve been thinking about making a video for your business then smart move! Here’s some eye-opening statistics about web video for your business that you need to know:

Please refer to: 4 Big Numbers About User Engagement with Video Content (If link doesn’t work, copy and paste this: Here are highlights from that article:

Video Content! Important numbers and words:

1) “90%.”

90% is the percentage of online shoppers at a major retailer’s website who said they find online video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with a video sell a lot more than products with no video.

2) “10 seconds.”

That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is.

3) “15 seconds.”

According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down. Those shorties are only shared 18% more often than videos of longer than 1 minute.

So, you see? Video can help your business to, sell more, reach more people, grow and make you more money!

man at computer

But, perhaps you are not so sure yet and are not willing to spend money on a professionally made video just yet? We totally understand. That why we at Robot55 offer discount professional quality 30 second and 60 second videos for your business at a super reasonable cost. Prices starting from ¥70,000 each!

Won’t you contact us and let’s get started on increasing your business! Email:

Want to see some videos we have made for happy customers in the last few weeks at a reasonable price?

See our Youtube page:



Choosing a business partner is so very important!〜ビジネスパートナー選びは大切です

When you choose a business partner, it is the same as choosing a marriage partner; you have to choose carefully. And, once you do decide,  you must accept that partner as is, good parts and bad, warts and all.

It takes much dedication to make marriage work, whether it is between a man and a woman or between business partners. Dedication requires respect. That means respect for yourself and respect for your partner; as well as respect for what you are doing.

To paraphrase what a friend once told me: “To find and make a partnership (or marriage) is good. Getting a divorce is okay. Having an affair is a mistake, but, polygamy is an absolute ‘No!'”

If you expect that your partner is going to stick with you through thick and thin, then you must realize that they will desire and expect the same from you. This takes complete and total dedication.

In today’s market, with jobs getting tougher and tougher to come by, your company and your partners deserve your total dedication. If you won’t dedicate yourself, there are plenty of others who will gladly take your place. Why should your partner accept a half a loaf of bread from you when someone else will provide a full loaf?

Respect your partner. Respect yourself. There is no substitute for total dedication.

We at Robot55 take our partners very seriously and strive to give them 100% satisfaction and dedication. We will not accept a “90%” satisfaction rate; 100% or bust! We aim to do every project with the goal of making something special and something that we all can be proud of no matter what.

Just like our company mission statement says:

“We make wonderful video productions; at a profit if we can, at a loss if we must. But, no matter what, we make wonderful video productions.”

I think it is this dedication to quality for video productions, whether they are in English, Japanese or other languages is, besides price, what sets us apart from the competition.

Please contact us and let’s discuss making your video production in Tokyo. Email:

The Language Spoken Around the World! Betty Boop in Japan in 1935!

Everyone knows the language of love. Everyone knows the language of happiness. Those feeling go past man made languages and borders.

I’ve been talking about the Olympics a lot recently as those will be bringing Japan back into the international spotlight (for good and bad) once again. It will be bringing lots of foreign tourists here too.

I think lots of people will be very surprised when they come to Japan and see just how popular American cartoon stars are in Japan. In fact, some of them are much more popular in Japan than they are in the USA?

The president of TV Tokyo (they own the rights to the Peanuts cartoons and characters) once told me that sales of Snoopy in Japan surpass those of the entire United States and Europe put together. Did you also know that Winnie the Pooh massively outsells Mickey Mouse in Japan too?

Winnie and Snoopy truly are superstars in Japan!

Of course, though, everyone already knows that Japan loves Winnie the Pooh, Mickey Mouse and Snoopy, but did you know that Betty Boop was popular in Japan before any of them? It’s true. And Betty Boop was popular in japan in the 1930s!

I think it is because Betty Boop could speak Japanese… No. Really. I’m not making it up. Watch this cartoon and see for yourself. In it, she sings in Japanese and dances. Her Japanese is pretty darned good too!

Here is a 1935 Max Fleischer produced Betty Boop cartoon called “A Language All My Own.” Max Fleischer was famous for Betty Boop, Koko the Clown, Superman and Popeye.

Wikipedia says about this cartoon:

The studio produced this short after discovering that Betty was very popular in Japan. Animator Myron Waldman, worried that Betty’s gestures might offend the conservative Japanese audience, asked a group of Japanese college students to review his work. Having Betty sing in Japanese also allowed her to slip a racy comment past the Hays Office: one of the lyrics in the Japanese song translates to “Come to bed with me and we’ll boop-oop-a-doop!” “Come to bed with me and we’ll boop-oop-a-doop”

Indeed! Please enjoy this 5 minute cartoon from a simpler time from yesteryear! This is so charming. You don’t get any more eclectic than this!(Betty starts singing in Japanese at about 3:45!)

Betty Boop? You kidding me? I wouldn’t kick her out of bed for eating rice crackers!

I think it is interesting the date of this cartoon; it is a mere 5 years before the 1940 Tokyo Olympics were scheduled to start! Just like today, 5 years until the 2020 Tokyo Olympics! This just shows that a good film or video production in English or Japanese truly does speak a million words!

Oh, and here’s one more thing that will blow your mind, Betty Boop is STILL popular in Japan! I see her image on girl’s bags and accessories and see her image on posters around Tokyo to this very day… I’d bet that, in 2015, Betty Boop is much more popular in Japan than in the States.

Time Travel! Video of Life in Japan in 1966

They say a picture speaks a thousand words. And we all agree with that, right?

Well, if a mere photo speaks a thousand words, then a video speaks millions. Here is a video that I found while searching for images for a client. Actually, I cried at about 1:40 of the video where the mom is serving food to the two kids and the song, Shojyoji no Tanuki Bayashi 「証城寺の狸囃子」(しょうじょうじのたぬきばやし) , is played. My mother used to sing that song for me at bedtime when I was a little boy.

1966 Japanese kids

This video shows the life of a typical Japanese family in 1966. It was filmed by a German TV crew. This is quite enjoyable as it shows the family and their daily life; waking in the morning; going to work and school; the day’s events and coming home at night.

Please pay attention because there are many very cool shots of Tokyo intersections, the train stations, an old TV and much more. But one thing really struck me about life in Japan: Basically, things haven’t changed all that much since 1966 to today: kids still wear uniforms, the family unit is still strong, the train stations look the same. It’s wonderful. The more things change, the more they stay the same.

Here is the video:

1966 Japanese Family Life (if the video doesn’t play, click here:

I watched the entire film and enjoyed it immensely so I thought we should share it with you.

Having a film like this immortalizes this family and this slice of time.

Having videos of the family is great and it is wonderful to see everyone prosperous and healthy.

When it comes to family videos, the cameras nowadays make great videos for the family. But for the business, and those special occasions, you want to show customers and potential customers your dedication to quality and care, then a professionally made video from the Tokyo production team of Robot55 could be the answer you are looking for.

The video above is 45 years old and is still very cool and cost several tens of thousands of dollars to create. But, a top-quality professional 60-second video showing people your shop, restaurant or business done by Robot55 can be made as low as ¥70,000!

Let’s do the math, the Tokyo Olympics is coming in 5 years, so your video can help your business greatly in that time and beyond. 5 years x 365 days a year = 1,825. ¥70,000 / ¥1,825 is ¥38 yen a day. (¥4 a day if we are looking at it from a 45-year calculation!)

Could there be any better, cheaper, more effective way to drive customers using a smart phone or other device to find your business than a video on Youtube or your webpage? Contact us at Robot55!

Discount Video Production Services Have Arrived!〜格安動画制作サービスが始めました〜

Everyone is thinking everyday about the state of the economy and where the business opportunities lay. The Tokyo Olympics is coming to Japan in 2020 and that means there’s a massive opportunity for Japanese businesses, large and small, to capitalize of the media focus on Japan as well as the large influx of foreigners who will be heading here over the next 5 years. 

On that note, I came upon a small news article buried in the very back of a publication. It dropped my jaw. Read on.

Robot55 has been doing video production in Tokyo for Japanese companies that want to target the domestic market, as well as the influx of foreigners heading to Japan’s shores. Long ago, I did promotion, marketing and PR for mostly airlines and travel related industries. I have worked with Delta Airlines, Austrian Air, ANA, Lufthansa, helicopter companies as well as many major hotels and restaurants. Heck I have even made many videos for companies like Domino Pizza and did the voice over narrations on national TV commercials for Smirnoff Vodka, Success, Roomba Vacuum cleaners and many others so I think we at Robot55, have a pretty good grasp of the state of that business.

helicopterExcel Air Service offers helicopter rides around Tokyo for a very reasonable price. Highly recommended!

When it comes to airlines, many airlines are cutting routes, services and amenities to passengers. The so-called “premium carriers” seem to be the hardest hit and the mid-class carriers want to change their image to “premium carrier.”

I think there is a big difference between wanting to be a premium class carrier and actually being one. Changing a middle class carrier into a premium one takes much more than a note handed down from corporate; it takes a fundamental shift in corporate culture. Some, of which, by the way, will be impossible for most carriers to accomplish.

On that note, I also am puzzled at how people perceive the term “Kakuyasu” in Japan. “Kakuyasu” means “super discount.” Most people seem to have a bad image in their head about this word, but I think this is nonsense and I also think that perceptions are quickly changing.

While many may gruff and snort at the term Kakuyasu, the public is eating it up. One good example is the discount liquor store that even put the term “Kakuyasu” in its name: Kakuyasu. Kakuyasu is a discount liquor store that originally started out as a family shop in 1921 and was derided as low class when it first incorporated as a chain discount liquor store in 1982. Now they have 140 stores all over Japan and are #1 in liquor store sales… Kakuyasu even outsells 7-11 in liquor sales in Japan!

So, while, still to this day, some people will hold their noses at the term “Kakuyasu,” the public loves it and has turned this particular store into a smash success that has over $860 million dollars (USD) in annual sales. 

We at Robot55 are targeting companies that want to make videos for the domestic audience as well as the flood of foreigners coming to Japan in the next 5 years and we aim to do that at a price that blows away the competition. The internet search engines give more weight to webpages that are updated often and that includes videos. Why spend ¥300,000 for one video when we can make your entire annual video campaign, including 3 videos for that price? This video below was made for the incredibly reasonable price of ¥80,000. That includes the entire video production team, editing, music and 100% customer satisfaction.


Won’t you contact us and let us give you a quote? We will not be outsold! Send us an email and let’s get started! Email us at:


NOTE: So, while the economy tanks and the old school belittles discount services and products, those services continue to make serious in-roads into to public consciousness and then increase their profitability.   

This brings me back to the point of this article and what I set out to write about in the first place. It is an interesting little topic that seems to have slipped between the cracks of the major news outlets. Now, a Chinese Low Cost carrier (LCC) is offering flights from Japan to Chinese for ¥4000. That’s less than  the taxi fare is from my home to downtown Tokyo (and that is only about 20 minutes!)  

Chinese discount carrier Spring Airlines will offer a 4,000 yen one-way ticket between Shanghai and Ibaraki Airport, about 80 kilometers northeast of Tokyo, from September 15 to 29 on a total of 14 flights, it said Wednesday. The discount fare will apply to around 10 percent of the total 180 seats per flight, while fares for other seats are set at between 8,000 yen and 26,000 yen.

Spring Airlines launched chartered flights between the two destinations in July, and has recently received approval from the Ministry of Land, Infrastructure, Transport and Tourism to offer the 4,000 yen ticket.

So, like I said, while some will look down upon and thumb their noses at discount services and products, the public seems to want all it can get…. It reminds me of the old quote about giving the public what they want; 

When massive crowds attended the 1957 funeral of L.B. Mayer, the head of MGM, a writer was quoted as saying: “Well, it only proves what they always say, ‘Give the people what they want, and they’ll come out for it.'”

The smart businessman will recognize this for what it is.


Top 6 Favorite Foods Amongst Foreign Tourists to Japan

Well, a survey of tourists leaving Japan shows what everyone already knows: Sushi is a favorite among tourists (and Japanese alike). Here is a list of the top favorite foods amongst tourists to Japan!

A recent newspaper article I read said this:

Foreign tourists visiting Japan enjoy sushi above any other national dish, according to a survey by the Japan National Tourism Organisation. The state-run agency said it interviewed more than 15,000 foreign tourists as they left Japan and asked what their favorite food had been during their visit.

So what were their favorite foods?

Drum roll please!

At #6: Gyudon! Gyudon is everywhere in Japan too. Gyudon is beef and vegetables on a bed of rice and it is probably the best value for the money in town. You can have a full stomach for under $5 (USD)! I recommend Sukiya as they have nearly 2000 shops all over Japan (and English menus!)

#5: Udon! You need the best and most delicious and inexpensive Udon in Tokyo? Check out Takamoto Seimenjyo: Gaijin Gourmet! Awesomely Delicious Udon in Kamiyacho, Tokyo!

udon shop

At #4: Tempura! Fish, shellfish or vegetables deep fried in batter! I don’t usually eat fried foods but I have been to Tenya a few times and it is fast, cheap and delicious.

At #3: Sashimi! (good sashimi is expensive so I don’t really know any cheap places… But try out #1 below!)

At #2: Ramen! A noodle soup that originated in China, came in second with 21 percent of visitors placing it top. I can’t really recommend any ramen shop because there’s millions of good ones everywhere in Tokyo!

At #1: Sushi! Four out of ten people picked sushi as #1. Sushi is morsels of vinegar-flavored rice usually served with sliced raw seafood. Well, there’s a million great sushi places in Japan too! (Well, duh!) But if you have kids who are picky eaters and you are on a budget traveling in Japan, then try out Hamazushi! The kids LOVE this place! Gaijin Gourmet: My Favorite Robot (Sushi) – Hamazushi

Of course, as the Olympics get closer, there will be more and more of these establishments making English language videos for the foreign audience coming to Japan and you can bet that Robot55 will be there making these video productions for the shops, especially in the Tokyo area. As we produce these videos, we will post them on the Robot55 webpage.

Bon apetite!


Is Your “Noren” Too Low? Izakaya? Chain New Youtube Video

In Japan, a Noren is the cloth sheet that hangs at the front of any establishment that shows that they are open for business. A customer must usually lift the Noren to enter any shop.

If a “Noren is too low,” then it is said that it becomes difficult for new customers to enter because they cannot see the inside of the shop. So, a Noren that is “Too Low” is bad for business. People want to be able to see inside your shop to see the look and atmosphere and staff. If they cannot, many people will hesitate to enter.

But, when you stop to think about it, if a customer is already at your shop’s entrance to where they can just lift up the Noren to look in, then you already have them at your shop’s front door and that’s half the battle of just getting them inside and becoming a customer.

But how about people who are far away or standing at the station waiting for friends and looking for a suitable place to dine or shop? Well, that’s where a video on Youtube and then embedded into your webpage or Facebook page or other Social Media can help you to get new customers and to help them to find you and enter your shop! With Youtube video, people can see inside your shop, meet you and see what kind of a place you are running, and then they can feel comfortable entering for the very first time.

You know what the old saying is? “Familiarity breeds content.” If people know what the inside of your place looks like and who you and the staff are, it makes it MUCH easier for them to enter.

There’s an interesting bar and eating establishment near Fuchu station named Chain. The restaurant specializes in a friendly and warm atmosphere and various dishes featuring quality beef and other cuts of choice meat braised or pan fried. I tried several of the dishes and they were quite delicious.

chain izakaya

Chain is run by a husband and wife team of Masamichi and Takeo Suzuki.

Chain doesn’t have their own webpage, but they decided to make a video for Youtube and place it on their Facebook page as well as on other social media sites. So we took the Robot55 team out to Chain and made the video for them and their customers as well as potential new customers.

Here is the video. I think with this, you can see what sort of place Chain is and the kind of people running it as well as get an idea about the food and drink menu.

With a video like this on your website or Facebook page or blog, new and first time customers can get a glimpse of what’s inside.

It makes it every easy for folks to lift the Noren at your shop and come on in. And that is good for your business!


Izakaya? Chain

183-0045 東京都府中市美好町3-2-2-201号

3-2-2-201 Miyoshi-Cho, Fuchu City, Tokyo.

Hours: Mon – Sun:5:00 pm – 12:00 am

Tele: 042-207-2941